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Strategy
The company reduced the number of branches from 850 to 340, reduced
headcount from 16,000 to 5,700, and reduced its presence from 450 towns
in India to 250.
Began targeting the under-served niche segments in its rural and urban
businesses between the segments served by the large private banks and the
micro finance institutions
Fullerton began focusing on relatively higher income earners (INR
400K1000K or $6,000 15,000 per annum) and the average loan size
increased from INR 50,000 ($1,042) in2009 to INR 180,000 ($3,529) in
2012.
Unsecured consumer loans (personal loans) and secured loans(loans against
property)
Quarterly profit increased to INR 6,578 million in 2011-2012, and to INR
7,587million in 2012-2013.
Strategic Shift
Scenario # 2
Particulars 2013 2014 2015 2016 2017 2018 Average
RLM 13014 26368 40573 58648 80754 117762 56186
RAR 3.30% 2.90% 3.30% 3.50% 3.90% 4.20% 3.52%
EC 12% 11% 10% 10% 10% 10% 10.50%
RAROC 28% 26% 33% 35% 39% 42% 33.81%
Scenario # 3
Particulars 2013 2014 2015 2016 2017 2018 Average
RLM 13014 26368 40573 54136 73413 105986 52248
RAR 3.30% 2.80% 3.10% 3.40% 3.80% 4.10% 3.42%
EC 12% 11% 10% 9% 9% 9% 10.00%
RAROC 28% 25% 31% 38% 42% 46% 34.92%
Scenario # 4
Particulars 2013 2014 2015 2016 2017 2018 Average
RLM 13014 26368 37868 49625 66072 94210 47859
RAR 3.30% 2.70% 3.00% 3.20% 3.60% 3.90% 3.28%
EC 12% 10% 9% 8% 8% 8% 9.17%
RAROC 27.500% 27.000% 33.333% 40.000% 45.000% 48.750% 36.93%
Interpretation of Portfolio
So, by analysing all the scenarios, scenario# 4 is observed to be the most preferable
scenario as it has the lowest RLM and the highest RARoEC.
APPLICATION SCORECARD AND BEHAVIOR
SCORECARD
Using the historical data, the team created a logistic regression model
based on customer information available from the application form
and the credit bureaus.