STRATEGIC

MANAGEMENT
ABT3083
GROUP MEMBERS :
NORAZIAH ABD RASHID A14A0618
NORHANISA SHAIK ALI A14A1487
NORHIDAYU MD. NOOR A14A0628
NUR ATHIRAH AZIZ A14A1484
NUR ATHIRAH HAMZAH A14A0682
SHAFIKA SAAIDIN A14A0974
 COMPANY OVERVIEW
COMPANYS NAME MYDIN MOHAMED HOLDING BERHAD

BUSINESS NATURE Retailing & Wholesaling

HOLDING Mini Markets

ORGANIZATION General Store
Hypermarket
Franchise Stores
Emporium
Bazaar
24 hours convenience stores
BRANCH More than 200 branches (Best Homegrown
Company)
PRODUCT OFFERED Households Products
Soft-line Products
Hard-line Products
PRINCIPLE Win-Win principle
 ISSUE
MYDIN get losses because of the weaker
currency

MYDINs products were imported

causing the MYDIN hypermarkets nationwide had
suffered losses

MYDIN need to pay more for the products it orders

without increasing the price for the customers.

MYDIN is hard to increase the product price

Anti-Profiteering Act
EVIDENCE
 STRATEGIC POSTURE
Strategic History
Purchase a building
Influence the customer to walk into the MYDIN
Attractive advertisement
Open branch besides competitor
Strength in financing
 STRATEGIC POSTURE
Vision & Mission
Vision : worlds leading distributor of competitive
HALAL goods and services
Mission : leading local wholesale and retails
company by providing the best value money for
the best assortment of goods, by providing service
to our customers and by striving excellence.
 STRATEGIC POSTURE
Current Business-Level Strategy
Adapt needs and requirements
Training employee
Offering stocks
 ENVIRONMENTAL ANALYSIS
PORTERS FIVE FORCES
Rivalry among competing firm.
The company is responsible for training the shops
and providing assistance after transforming as
mini marts along with Tesco
Bargaining power of supplier
MYDIN Mohamed Holdings Sdn Bhd sealed its
partnership with Global Halal Data Pool (GHDP) to
improve the efficiency of its supply chain.
 ENVIRONMENTAL ANALYSIS
Bargaining power of customer
And need to handle customers that have some issue
related to the item they bought and others.
Potential of New Entrants Into an Industry
The arrival of competitors such as Tesco, Carrefour,
Giant and many more to dominate the west coast
where the life style competency is higher was a big
threat.
Threat of Substitutes
MYDIN purchases in bulk to enjoy lower prices.
Sources of merchandise vary both locally and abroad
which indicates unlimited choice of supplier.
 INTERNAL ANALYSIS (VRIO)
THE PRODUCT
Valuable: truly take nurture the Halal item
Rare: they give the quality item and at the most
reduced value contrasted with their rivals
Imitability: difficult to duplicate
Organization: solid relationship among manager
and the staff
 INTERNAL ANALYSIS (VRIO)
CUSTOMER SERVICE
Valuable: MYDIN really take care of their
customers
Rare: the concept of hypermarket almost same
Imitability: measured by scale starting from bad
customer service to excellent customer service
Organization: MYDIN is taking advantages of this
capability
ORGANIZATIONAL STRUCTURE
 CULTURE ANALYSIS
They have a strong relationship among
employer and the staff.
Interactions among staff and management can
produce a close family relationship and always
cooperate to do their work daily.
They generally stressed about the
cooperation.
STRATEGIC DIRECTION & ACTION PLANS
SWOT ANALYSIS

STRENGTH WEAKNESS
cheap price slow decision
and strong making
brand

THREATS
OPPORTUNITY substitute
product and
new market intense
competition
 KEY STRATEGIES

Low cost business strategy

Online marketing strategy
Aggressive geographic placement threatens
competitors
 CONCLUSION
MYDIN try to gain their market share by
becoming more competitive toward its rival.
In becoming so, a transformation throughout
the organization is done. MYDIN develop
strategic marketing mix to successfully
market their product. In terms of product,
MYDIN can try to attract non-Muslim
customers by having a promotion or creating
an image of MYDIN as a place for anyone.
 CONCLUSION
The recommendation that we can suggest
to MYDIN is be more aggressive in
promoting their stores. MYDIN should
improve the way the campaign was used to
promote their stores with the materials of
their competitors, using the corresponding
billboard and purchase similar ads in it at
the same time when the need arose.
THANK YOU
PROF NARESH KUMAR