Introduction

Dunkin' Donuts is an American global donut company and coffee

house based in Canton , Massachusetts in Greater Boston . It was
founded in 1950 . Since its founding, the company has grown to become
one of the largest coffee and baked goods chains in the world, with more
than 12,000 restaurants in 36 countries. The chain's products include
donuts, bagels, other baked goods, and a wide variety of hot and iced
beverages .
 PEST analisys

Political factors Politics have play great roles in the business sector. since it
began its operations, Dunkin Donuts has faced a lot of challenges from
governmental restrictions and legal issues like any other company in the
world. Tax policy is one issue that the company has never turned down. More
so, the company has also been able to abide to trade restrictions set by the
U.S government or trade bodies, but also set by the international trade. For
instance, the Dunkin Donuts espresso beans are 100% Fair Trade Certified
and picked from the finest and high quality Arabic beans. The company has
also been able to abide to environmental regulations and labor law.

Economic factors Dunkin Donuts has been facing a lot of competition from
other companies like Starbucks and McCafe, but it has been able to overcome
tough economic times that have been facing the market over the years. With
new emerging markets in South America and Asian countries, this presents a
great pathway for future investment. Moreover, rising price of coffee beans
may pose a threat to the industry. An increase in interest rates and inflation
rates are economic factors that threaten most companies offering beverages
and related products.
 Social factors Social trends vary with age distribution, career
attitudes, health concerns and population growth rates. There has
been high concern these days about health issue. For some people,
coffee is a bad beverage for health and many are going for other
new drinks. Today, you can buy fresh fruits at Dunkin Donuts and
gather essential nutritional information from the companys
website. The company also offers a training plan in its website for
better health.
Technological factors advent of technology has presented great
opportunities for companies to advance with the changing business
world. Dunkin Donuts has taken new measures on how to market
and distribute its products in many countries. new machines and
high-tech equipment have been introduced to help the company
stay up-to-date with the market. The company also gets feedback
on its websites concerning the products it offers. Hence, it comes
up with great strategies to make them better and reach a wide
target audience.
 The main competitors for Dunkin' Donuts based on their product categories are
McDonald's and Starbucks. The graph above show's the price variation between the
three main competitors. Dunkin' is the number one retailer of freshly-brewed iced
coffee.

Dunkin' Donuts has been recognized for the past 8 years of having the number one
customer loyalty in coffee. Based on 2013 reports, Dunkin' has the number one share
of regular, decaffeinated, and flavored hot coffee, as well as donut, bagel, and muffin
servings. They have the number 2 share of breakfast sandwiches. These results are
among quick service restaurants.
Online site and Physical Site

Social media websites like Facebook , Twitter and

Instagram are used for promotions , customer
interactionand special contests. Dunkin dounts has
its online and physical stores .
Marketing/ Promotion strategies