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[Contents]
1) Technical Standards and Format Wars
2) Strategies for Winning a Format War
3) Costs in High-Technology Industries
4) Capturing First-Mover Advantages
1
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
LEARNING OBJECTIVES
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
[OPENING CASE]
A BATTLE EMERGING IN MOBILE PAYMENTS
Mobile wallets
Card-based payments
Carrier billing (Premium SMS or direct carrier billing)
Contactless payments NFC (Near Field Communication)
Direct transfers between payer and payee bank accounts in near real-time
(i.e) Google, and ISI (AT&T, T-mobile, Verizon)
(i.e) Squre, and Paypal didnt require a smartphone with an NFC chip
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
1) TECHNICAL STANDARDS AND FORMAT WARS
Technical standards
Set of technical specifications that producers adhere to
when making the product, or a component of it
Format wars
Dominant design
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
[FIGURE 7.3]
TECHNICAL STANDARDS FOR PERSONAL COMPUTERS
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
1) TECHNICAL STANDARDS AND FORMAT WARS
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
BENEFITS OF STANDARDS
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
BENEFITS OF STANDARDS
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
ESTABLISHMENT OF STANDARDS
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
NETWORK EFFECTS, POSITIVE FEEDBACK,
AND LOCKOUT
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
[FIGURE 7.4 ]
POSITIVE FEEDBACK IN THE MARKET FOR VCRS
12
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
[FIGURE 7.4 ]
POSITIVE FEEDBACK IN THE MARKET FOR VCRS
13
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
[EXAMPLE] MS OFFICE VS. GOOGLE APPS
14
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
[EXAMPLE] APPLE VS. GOOGLE VS. MICROSOFT:
WHO WILL GET TO THE FUTURE OF PCS FIRST?
15
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
[EXAMPLE] A FORMAT WAR IN CLOUD COMPUTING
16
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
[GROUP ACTIVITY] CLOSING CASE
THE RISE OF CLOUD COMPUTING
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
2) STRATEGIES FOR WINNING A FORMAT WAR
18
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
2) STRATEGIES FOR WINNING A FORMAT WAR
19
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
2) STRATEGIES FOR WINNING A FORMAT WAR
20
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
2) STRATEGIES FOR WINNING A FORMAT WAR
21
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
2) STRATEGIES FOR WINNING A FORMAT WAR
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
[GROUP ACTIVITY] WEEK 11-1
23
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
[GROUP ACTIVITY] WEEK 11-2
2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.