Benchmarking

Presented By :
Abd El-Menem Sami Mahdi 120131580

Prof.Dr.Eng: Adnan Enshassi

Contents:
What is benchmarking

Concept of benchmarking

Why benchmarking

Benefits of benchmarking

Types of benchmarking

Benchmarking process
What is Benchmarking?
Benchmarking is the process of improving performance by continuously
identifying, understanding, and adapting outstanding practices found
inside and outside the organization
Why are others better ?
How are others better ?
What can we learn ?
How can we catch up ?
How can we become the best in our sector ?
What is Benchmarking?

moving from where we are to

where we want to be
What is Benchmarking?
Benchmarking has three main features:
Continuous method of measuring and
comparing a firms business processes
against those of another firm.
Discover performance gaps between
ones own processes and those of leading
firms.
Incorporate leading firms processes into
ones own strategy to fill the gaps and
improve performance.
Continuous and Breakthrough Improvement

Time
Why Benchmarking ?
Major Benefits of Benchmarking
Disadvantages:
The most resistant criticism of Benchmarking comes from the idea of copying others.

It is not a strategy nor is it intended to be a business philosophy. Therefore, it is a

time taking technique.

Benchmarking is not instant pudding. It will not improve performance if proper

infrastructure of Total Quality Management is not in place.
Factors For Success Of Benchmarking
Benchmarking must have the full support of senior management and they should
actively involve with this process.
For Benchmarking, team and process training is very important.

Benchmarking should be a team activity.

Benchmarking is an ongoing process.

Benchmarking efforts must be organized, planned, and carefully managed.

Correct use of benchmarking can lead you to the competitive edge in todays
business market place
Benchmarking Strategy
Decide what to benchmark.

Select companies to benchmark.

Obtain data and collect information.

Analyze data and forms action plans.

Recalibrate and start the process again.

Types of Benchmarking
Process Benchmarking.

Financial Benchmarking.

Performance Benchmarking.

Product Benchmarking.

Strategic Benchmarking.

Functional Benchmarking.

Best in class.

Operational Benchmarking.