Ad veteran Ambi Parameswaran looks at how

advertising has evolved, reflecting the country's

culture, politics and economy in the last fifty years.

From sartorial taste and food habits to marriage and

old age, music and language to celebrities and
censorship, Ambi examines over a hundred ads to
study how the Indian consumer has changed in the
past five decades and how advertising and society
have shaped each other.
 People
Macho personality of Men
 https://www.youtube.com/watch?v=6rbZr7Yo
qK0
 Captain cook Atta

https://www.youtube.com/watch?v=HK
OZJOgOZK8
 ONLY VIMAL (VV RICHARD)

https://www.youtube.com/watch?v=EYN
cYqSimUI
 Hamara Bajaj

https://www.youtube.com/watch?v=scltYH13uEY
 AIRTEL (Har ek friend zaruri hota he)

https://www.youtube.com/watch?v=H_rwFAt
sYcM
 Maruti suzuki cars

https://www.youtube.com/watch?v=tzW7Sxzkr1Y
MALABAR GOLD COFFEE TABLE BOOK
CALLED BRIDES OF INDIA
 https://www.youtube.com/watch?v=llbNCjs80
A0
ADVERTISEMENT 2012
ADVERTISEMENT AGENCY-TAKASHI WALTER
BQC VS KBC
 THE UNTOLD STORIES OF AIRLINE
INDUSRTY
https://www.youtube.com/watch?v=bEpXRFo
dZNA
 H for Hitler, A for Arrogant
https://www.youtube.com/watch?v=eKdkAID
Mhis
Ad Narratives
 1950s was the era of Radios
Indian Classical Music vs Indian Film Music
Changes in the music used in ads
Music and its impact on ads over the years
Doodh Doodh Jingle
https://www.youtube.com/watch?v=NAyW9
XGOna0
 Celebrities endorsements over the years
Brands targeting lower-middle class and
lower classes
FCB Ulkas Cogito Consulting study in 2002:-
a) Trait Fit Index- trait of the brand fits with
those of the celebrities.
b) Compatibility Index- Consumer perception
of suitability of brand with celebrity
c) Aura of the celebrity
Lux AD
Britannia Glucose D Biscuits
 Use of Hinglish
First big national campaign to use Hinglish for
their product
Increase in the use of words in ads
Spread of television network
Use of same language subtitles
 According to Thomas Friedman while we all
desire the Lexus in our garage, we are also
looking for that specific Brand of olive oil
from our hometown to add that specific
flavour to our cooking.
https://www.youtube.com/watch?v=FCjpz0RTydE