INDUSTRIAL TRAINING

REPORT .
 Introduction
The spirit of the name Sonalika which literally means 'Sone ki
Lakeerein' or Lines of Gold has not only helped the country in
becoming self sufficient in food grains but also ensured that it turns
India into an exporter of food grains through the surplus in domestic
production.
International Tractors Limited, manufacturer of Sonalika Farm
Equipment and Tractors under the brand name 'Sonalika' has taken
the same spirit forward not only in India but to over 70 countries
across the world and has become a name to reckon with.

Today, taking the voyage of success further, Sonalika Group sits on

a strong platform with a turnover of approx. 650 million USD. The
annual average growth of 30% is the testimony of our
achievements and makes us one of the fastest growing corporate
in India. Moreover, Sonalika Group is also one of the few debt free
corporate of the world. Its strength of 5000 people includes some
of the renowned names in industry.
 Vision

To become the World's leading tractor manufacturing company and

a major player in automotive products and services.
To provide value for money to the customers by producing High
Quality Innovative Products at competitive price.

Core Values
Fast adaptability to change Offer service with a smile to
Innovative in fields and customers.
business Provide enjoyable working
environments to employees
 Sonalika | Highlights
2010
Sonalika Tractors are now EURO III A Norms Compliant
Started Export of Tractors to Argentina & Serbia
Executed the export order to Cameroon worth 40 Million US$.

2009
Grand Launch of tenchnical advanced worldtrac series of tractors. The series
comprises of tractors with advanced features.
Developed in-house unique DIESEL SAVER UNIT FOR SONALIKA Tractors.
Became only Company in India To Produce 90 Hp Tractors.

2008
Launch of RX Series of Tractors. Aesthetically appealing designs and shape
accepted across the world.
Export of Tractors Started to USA.
Continue
2007
Joint Venture between International Tractors Ltd. and Magma Shrachi
Finance.

2006
Successfully Developed Four Wheel Drive front axles and Transmission of
tractor for Yanmar.

2005
Achieved turnover of USD 235 Million.
Joint venture with Yanmar of Japan for manufacturing of Tractors in India.

2001
Started in house manufacturing of engine for tractor application

2000
Entered into Joint venture with Renault-France and Class-Germany. Which
helped the group to upgrade its technology and systems.
International Market
Sonalika tractors have presence in the following countries :
Algeria Croatia Kuwait Peru Syria

Angola DR Congo Kenya Nigeria Tanzania

Argentina Dubai Lesotho Qatar Togo

Armenia Ecuador Libya Russia Tunisia

Australia Egypt Madagascar Saudi Arabia Turkey

Bangladesh Ethiopia Malawi Senegal Uganda

Benin Gambia Malaysia Serbia Uruguay

Brazil Ghana Mali Seychelles USA

Burkina Faso Guatemala Mauritius Sierra Leona Venezuela

Burundi Guyana Morocco Slovenia Yemen

Cameroon Honduras Mozambique South-Africa Zambia

Canada Iran Namibia Sri Lanka Zimbabwe

Chile Iraq Nepal Sudan

Colombia Ivory Coast Nicaragua Suriname

Costa Rica Jordan Niger Swaziland

SWOT Analysis
STRENGTH:- WEAKNESS:-
Human Resource Import of tractor
implements
Research & Development
Lack of advertisement
Physical Resources: - SAP,
regarding their products
own IT dept.
Availability of finance
Investors Relationship
OPPORTUNITIES:- THREATS:-
Unexplored Markets for Competitors
Exports :-Mexican &
High Maintenance cost
Brazilian markets
Mainly used for agro-
purpose
Project
Village Fact Sheet
A fact sheet, factsheet or (in some industries) one-
sheet is a presentation of data in a format which
emphasizes key points concisely. The layout is simple
and often standardized, e.g. using a table, bullet points
and/or headings, and is usually on a single printed page.

Fact sheets often contain product information, technical

data, lists, statistics, answers to common questions
(e.g. FAQs), educational material, or how-to, "do-it-
yourself" advice. They are sometimes a summary of a
longer document.
 Village Fact Sheet
Name of Village: Taluka Category ** Class ***

Distance from
Pin code Progressive Farmer Fresh Buyer
Dlrship:-

Main Crops: - Wheat,Peddy.Sugarcane VPO Influential Farmer Sonalika Loyalist

Block (If
Main Festival : Holi Diwali Lohri Baisakhi Commercial user Exchange Prospect
applicable)

Irrigation Mode: Type of Soil: Mechanic Opinion Leader / Agent

Major
Major caste: Sonalika Tractor Owner Village Mukhiya / Panch etc
applications

Conditio
Old Old tr year Class of
n of old Expected Date
Father's Land Tractor of user /
Person's Name Contact No. Category ** tractor of new
Name Available Make & Manufactur Influencer
(good/ purchase
Model e / Prospect
avg/poor)
 1. Tractor usage-purpose

Analysis
14%
3% agriculture

industrial purpose

loading and
unloading

83%
2. FACTORS INFLUENCING TO PURCHASE THE
TRACTOR

23%

43%
friends and relatives
company representatives
dealers

34%
3. Vehicle Performance

3%
10%

27%

43%

17%

features low maintenance after sales services fuel consumption 5

4. Quality of service
provided by dealers

extremely
satsfied
20%

neutral
47%

satisfied
33%
5. Value for service and
Vehicle durability
very good good economical low
very good good fair
3%

20%
10%

33%
40%

57%
37%
6. DEALER RELATIONSHIP
(Have Any Problem)
Valid Cumulative
Frequency Percent
Percent Percent

Yes 13 26.7 26.7 26.7

No 37 73.3 73.3 100

Total 50 100 100

7. PRODUCT RECOMMENDATION

Valid Cumulative
Frequency Percent
Percent Percent

Yes 40 83.3 83.3 83.3

No 10 16.7 16.7 100

Total 50 100 100

8. DEALER SERVICE RANKING

17% 7%

mechnical service
availability of spares
warrenty
20%
43% maintenance
re-sale value

13%
SUGGESTIONS

Many consumers felt that the price of Sonalika tractors in

very high. Therefore they suggested for a reduction in
the price of Sonalika tractors.
Sonalika Company should adopt latest technologies for
further improvement of the fuel efficiency of its tractors.
The users have complaint regarding after sale service of
the dealers has highly unsatisfactory, it is suggested that
the company should advice the dealers to render better
after sale service to its customers.
It has been suggested that to create awareness &
popularize its tractors Sonalika Company should go for
frequent advertisements in magazines newspapers,
hoardings and T.V. advertisements
 CONCLUSION
Sonalika has various advantages over its competitors such as low fuel
consumption, high speed, low maintenance cost, & easy availability
As tractor is meant for pulling load, sonalika has all these qualities to
pull maximum load due to high backup torque.
People prefer Farmtrac and Ford tractors as per the study and people
like engine performance as the main consideration of purchasing
tractors.
They basically affected by the displays in providing information
regarding new products so company should create some awareness
regarding this and make some hoarding on roads to attract tractor users
with new features mention on it.
Thank you.