British Columbia Box Limited

Submitted by:
Nymisha Medicharla 170103145
Sherin Rajan 170101075
Prashant Tyagi 170101058
Ashutosh Chaubey 170103047
Manik Bhatia 170102086
Prakhar Sinha 170103152
 5 C Analysis
Company
Specializes in
packaging of all types
Context mainly folded cartons Collaborators
Technological Andrews
Environment involves Bale
flexographic printing Rhone
with folding and gluing Kalder
operations

Competitors Customers
A dozen large flexo Consumer good
folder gluers are sold in
North America
BCB companies (Brewery ,
Cosmetic stores , toy
suggesting existence of stores and food
strong competiton packaging)
 Decision problem
To take a final call on the supplier for a new Flexo Folder Gluing machine
Alternatives:
Andrews
Bale
Upgrade existing machine
Framework to evaluate alternatives:
Pricing and Features offered
Components comparison
Service
Reputation
Evaluation of Performance
Evaluation of alternatives using framework
Parameters Andrews Bale Upgrading existing Machine
Pricing $510,000 $490,000
Free installation and Training $160,000
Services Offered of personnel Free installation Pros :
1)Manually controlled Flexo 1)Breakdown source
Components Folder Gluer can be diagonized Cost effective
2) Safer and more reliable 2)Vacuum feeder less Cons:
Scotsman Vacuum feeder efficient
3) Well-functioning Ink 3)Ink Wash-up system 1)6-8 weeks shut down of the plan
Wash-up system less satisfactory leading to huge losses
4)Active Matrix
4)Dual-Scan Screen control panel screen 2)Outdated framewrok and structure ,
liable to breakdown
5)Offers 8 additional features
Numerically 3)No return in terms of cost reduction
CNC Functions available at a controlled functions or method improvement
Availability of Canadian Office on the done via telephone
spares and services outskirts of Vancouver hookup with computer
Unsatisfactory
Evidence Of Worked smoothly during performance during
Performance inspection at Philadelphia inspection at Georgia
Reputation Comparitively new company Well reputed company
Recommended Action Plan

Based on the evaluation of alternatives listed , we recommend Andrews CNC Flexo Folder
Gluer Machine because:
With an additional cost of $20,000 , Andrews machine provides 8 additional features and
training of personnel unlike Bales machines.
The machine component s of Andrews are clearly more reliable and efficient as compared
to those of Bales , which implies , lesser chances of breakdown of the former alternative.
During the inspection conducted by BCB officials , Andrews machine performed smoothly
while Bales machine didnt , which implies initial glitches in Andrews machines have
been rectified and it doesnt hold any ground anymore.
Plan to overcome negatives of
Recommended alternative
Andrews being relatively new in the field , isnt as well known as Bale , this can be
overcome easily in due course of time by maintaining performance standards and better
quality products.
Self-breakdown diagnosis feature can be added over the years , as it is technologically
stronger with the 8 additional features it offers.