STRATEGIC NOTE

Y1 Y2
CHEERS!
P1 9,960 32,212
P2
P3
23,341
24,934
83,297
76,831
Cheers! Promotes itself as a premium wine destination with
wines from all over the world. With this vision, we focus on
U1 - Wines

Total 58,235 1,92,340

P1 17% 17%
premium and mid range products for majority of our
P2
P3
40%
43%
43%
40%
margins.

P1 34,784 46,950
For wines, we intend to keep +50% margin for medium and
P2
P3
37,766
8,864
66,650
15,919
premium wines.
U2 - Spirit

Total 81,414 1,29,519

P1 43% 36%
For Spirits, since the market is not yet developed as the
P2
P3
46%
11%
51%
12%
wine, we focus on economy and medium range for margins
in the range of 50%
P1 7,570 45,319
P2
P3
16,780
11,498
33,783
15,495
For Beers, which seems like a commodity in the market and
is very price elastic, we play on price for a margin of 50% in
U3 - Beer

Total 35,848 94,598

P1 21% 48% economy and medium.

P2 47% 36%
P3 32% 16%