PRESENTATION

ON
BUSINESS PLAN
Course code : MGT.314
 Summary

Very recently I & my group members had surveyed the market

condition of Kushtia . According to our survey we have found it out that
customers have to go different shop for buying different products. As a
result customers are feeling bored & wasting their valuable money &
time . Sometimes they dont get products according to their preference.
So, we have realized that if we assemble few product under one roof
then it will save customers time & money and at the same time they
will get quality products according to their preference. So our aim is to
build up a first,
Departmental Store in Kushtia , A departmental store of Toy,
Cosmatics, Cloth, Shoe.
 Business Description Segment

Name: UNIQUE DEPARTMENTAL STORE

Potentiality of the business: 1. Per-head income of individuals.
2. High living standard.
3. Industrial sector, like: BRB Cables, MRS, KNB etc.
4. Locational factors.

Distinctive Features of the Venture: 1. First departmental store

2. Four products in a single shop.
3.Availability of foreign & local products.
4. Supply of quality products.
 The Marketing Segment

Convince Investors: 1. Supply of quality products which increases customer.

2. Low competition as being first departmental store.
3. Decrease in sealing single product wont result in lose.
Market Studies: Our five group members got themselves scattered in different location in
the market and have collected information both from customers and sellers. Finally, we
have gathered following barriers existing in the market these are;
1. Lack of quality products.
2. Product price is above face value
3. Being harassment and outraged by shop keepers.
4. Problems in bargaining.
Target Market: 1. Geographic target marketing(kushita)
2. Gender target marketing.

Pricing Strategy: 1. Suppling quality product at market price.

2. Ensure minimum profit

Advertising Plan: 1. local dish channels.

2. Bill boards, Posters, Leaf late.
3. Announcement.
4. Issuing coupon
5. Giving discounts on different occasions moreover discount on
bundle purchasing of varied products.
 Management Segment

Registered Partnership Firm

Mutually selecting a director.(Yearly changeable)
Dividing of the roof into four parts for specific four products
Well decoration and lighting.
Arrangement of product into specific department.
Appointment of two employees. (One for helping customer & another for cash counter.)
Employment of an active partner as a daily auditor of business activities.
Implementation of digitalization in buying and selling records.
Arranging business meeting after 3 months.
 Risk Segment

1. Falling down in Selling.

2. Excessive competition in market.
3. Lack of finance.
4. Unlimited liability.
 Financial Segment

Sources Of finance: 1. Personal Financing.

2. Institutional Loan.
3. Commercial bank.
4. Other Financing Institution.
Firm Source of Finance(Expected)
Sources Of Finance Amount(tk)
Personal finance 7500000
8% Bank loan 1000000
Others 1500000
Total 10000000
Stages of financing
According to our observation we have made expected yearly budget & financial statement.
Profit and loss account(Expected)

Particulars Amount)(tk) Particulars Amount)(tk)

Cost of product: Sale of products:

Toy 300000 Toy 800000
Cosmatic 400000 Cosmatic 1200000
Cloth 1000000 Cloth 1500000
shoe 800000 shoe 1000000
Rent 400000 Others 200000
Salary 300000
Depreciation 100000
Interest on Bank loan 80000
Others 120000

Profit 1200000
Total 4700000 Total 4700000
Calculation of Expected Average rate of
return & net payback period.
Average income100
Average rate of net income= Average investment
1200000100
= 5000000

= 24%
Investment
Net payback period =Yearly net cash inflow
10000000
=
2400000

= 4.1666 years
 Milestone Schedule Segment

Financial Decision:
Above from our discussion our expected average rate of return is 24% & the invested
capital will be backed that means payback period is 4.16 years. So, Investment on that firm
& continuing this departmental store will be profitable.
 Appended Part

As future being uncertain the market & economic condition of

any country can be change dramatically. So, the success of our
business plan will be tough to accomplish but having proper
management, appropriate use of resources, effective controling &
mutual understanding between partners will make it successful
under difficulties.