100%(1)100% нашли этот документ полезным (1 голос)
275 просмотров20 страниц
Narayana Hrudayala is a biggest Open Heart Surgery Hospital in India. Dr. Setty open this hospital in which he implemented mass production concept in OHS.
Narayana Hrudayala is a biggest Open Heart Surgery Hospital in India. Dr. Setty open this hospital in which he implemented mass production concept in OHS.
Narayana Hrudayala is a biggest Open Heart Surgery Hospital in India. Dr. Setty open this hospital in which he implemented mass production concept in OHS.
Indian Government spent approx 1% of its GDP on public health care.
Overall expenditure on health 5% of GDP (Asian average : 6.3%). 85% of the Indian population and 47% of children under 3yrs didn`t receive enough nourishment National Nutrition Monitoring Bureau. 15,000 hospitals and 6,00,000 physician well equipped health care system. No. of physician per 1,000 population : 0.5 (US 2.7) 70% of doctors only in urban areas. Government hospitals were underequipped and understaffed.
Service Operation Management
Less than 14% of the population having health insurance. Medical Tourism : 1,50,000 foreign patients. OHS would cost only $3,000 - $ 10,000 at the best Indian hospital as compared to 1,50,000 in the US and 70,000 in UK. 2.4 million people needed heart surgery every year. Only 60,000 surgeries were performed each year. Approx 25% of heart attack occurred among the under 40 population. Service Operation Management Service Operation Management Operation Strategy at NH
Service Operation Management
Operation Strategy at NH..
Service Operation Management
Operation Strategy at NH..
Service Operation Management
Telemedicine
It gives ordinary doctor the opportunity to
accomplish extraordinary things. Between 2001 to Jul. 2004, NH facility performed 9,591 teleconsultation. The state government planned to sponsor 29 more Coronary Care Units. Telemedicine project utilized government infrastructure (i.e., the support by ISRO and state government.
Service Operation Management
Company Growth
Service Operation Management
Heart Disease Occur when supply of blood to the heart stops. Happens when coronary arteries get dogged due to fat & cholesterol.
Angioplasty A balloon catheter is CABG
inserted in/near the Creates a bypass blockage and along the blocked inflated, thus part of the coronary opening the blocked artery vessel
Finally, arteries open
up and adequate Recommended over blood flows to the Angioplasty heart.
Service Operation Management
Mobile cardiac diagnostic lab Weekend buses sent to rural areas 800 km away from hospitals Buses staffed with 3 doctors including cardiologist. Buses equipped with echocardiography equipment, and necessary equipment along with a generator
Service Operation Management
Training the next generation 19 postgraduate programs for doctors including diplomas Indias first diploma in cardiology in collaboration IGNOU Training of nurses
Service Operation Management
The Insurance scheme-Yeshasvini Health insurance scheme for 1.7 million farmers and their families in Karnataka. Farmers who had been members of a cooperative for at least a year were eligible to participate For Rs 5 a month, cardholders had access to free treatment at 150 hospitals in 29districts of the state. Insurance scheme to organize self help group in states. Service Operation Management Health City Non Cardiac units started with 35 acres of the campus Neurosurgery units, orthopaedic trauma hospital Emami National Institute for Bone Marrow Reduction of bone marrow cost from Rs 1.2 million to 400000 Reduction in the cost of Brain and spine surgery by half
Service Operation Management
Would you describe this heart hospital as successful? Explain why. Considering that NH has started operating in the early 2000s, based on the data in the case for 2004, the hospital is successful The goal of Dr. Shetty in starting the hospital was to create a health city, aiming to provide treatment for the poor at the lowest cost Furthermore, exhibit 11 indicates the income statement for the heart hospital, identifying that it generated a profit of $787,000 in 2004 Even in terms of cost, NH only requires Rs. 1,10,000 for OHS in comparison to the average Indian private hospital cost of Rs. 250,000 If successful, what were the elements that made it successful? If not yet successful, what else should NH be doing?
Cost leadership strategy
Due to the large volume of procedures performed by the hospital, NH is able to have higher buying power over suppliers, negotiating deals. The hospital also controls other supply costs through concentrated buying power. The hospital also had an excellent monitoring of all cost related activities through its finance department. Is the insurance scheme successful? Explain why. What are the challenges going forward?
The insurance scheme was successful for helping out
the poor but not for actually generating a profit The program required Rs. 5 a month from cardholders, and insured for treatments up to Rs. 100,000 The premium was very low making it affordable, but the potential profit is also very low How would you advise Dr. Shetty regarding the three lines of business - the heart hospital, the Health City, and the insurance scheme for the poor?
Dr. Shetty should put most of his focus on the heart
hospital as it exemplifies most of the qualities of a business that is capable of sustainable competitive advantage through cost leadership NH should also consider moving out of the insurance scheme if focusing more on profit as the scheme is unprofitable with a low premium, barely covering the cost with funds collected Some Cost Effective approaches that hospitals practice: Beckers Hospital review
Cut food waste in half by weighing it
Consider Financial benefits of smoke free workplace. Out sourcing IT, Paper management Reward and Recognize employee ideas for reviews