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SO C I A L M E D IA

KOS T A D I NK A YA N E V A
NYOMI BARNETT
INTRODUCTION
Effective
Communication

AIM
Social media
Risk/Failure
Platforms

KEY
COMPETITORS
Community
Conversation
Connecting

WHAT IS Create
Share
Exchange

SOCIAL Simply
Faster GET IN TOUCH

MEDIA ?
Easier Anywhere
Anyone
IDEAL SOCIAL MEDIA PLATFORMS FOR MCDONALDS

01 02 03 04
Twitter has Facebook YouTube 200 million
more than 100 contains more contains more active blogs
million users than 500 than 100
million users million videos
COMPETITORS THAT USE SOCIAL MEDIA
How Many Companies like McDonalds use
Social Media ?

Types Of Social Media McDonalds


Competitors Use
The Main Competitors of McDonalds
Types Of Social Media Used by MacDonalds
Competitors
How They Use Social Media For Their
Business
THE IMPORTANCE OF SOCIAL MEDIA

BEST WAY TO CONNECT CUSTOMERS WITH


BUSINESS ORGANIZATION

RIGHT ADVERTISING STRATEGY CAN AFFECT


CUSTOMERS AND INCREASE REVENUE
RECOMMENDATIONS
DISTRIBUTION OF ADVERTISING

IMPROVE PRODUCT QUALITY

VOLUNTEER ACTIVITIES

ONLINE SWEEPSTAKES

THANKSGIVING LETTERS

NEW PRODUCTS
IMPACTS OF ENGAGING WITH CUSTOMERS ON
SOCIAL MEDIA
Increase brand
recognition

Less risk of loss Improved brand


loyalty

Social
Media

More Improve
opportunities to customer
convert experience
HOW TO ENGAGE CUSTOMERS THROUGH SOCIAL MEDIA

Web-site and online page


Use of advertising in social media platforms
To acquaint customers with the new trends and products
Involvement of new customers
Distribution of the brand on social media using different types of
advertising
POTENTIAL RISKS
Internet fraud
Identity theft
Example: PHISING, impersonation of friends or
celebrities
Fake accounts
Spams
Potential Mistakes
Over- posting and posting inappropriate content

Deleting or ignoring negative comments

not responding quickly to complaints

posting to infrequently

sounding too impersonal

focusing on quantity instead of quality


How to Engage with Customers Via
Twitter

Post Regular content


Customer Dialogue
Respond to Customer Queries
Value your Followers

Tweet
Show Beyond the Food

Competition adverts
CONCLUSION
Reference list
Google.co.uk. (2017). Google Images. [online] Available at:
https://www.google.co.uk/imgres?imgurl=https%3A%2F%2Fwww.sproutworth.com%2Fwp-
content%2Fuploads%2F2016%2F02%2Fsocial-media-facts [Accessed 15 Nov. 2017].

Anon, (2017). [DeMers, J., 2017. The Top 10 Benefits Of Social Media Marketing. Forbes.com
[online] Available at: <https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-
10-benefits-of-social-media-marketing/2/> [Accessed on 15 November 2017]

Forbes.com. (2017). Forbes Welcome. [online] Accessed 15 Nov.2017

Anon, (2017). [online] Available at: Anon, (2017). [online] Available at:
hUKEwjKrMP4q77XAhVBfRoKHdfkAq8QMwhCKAQwBA..i&w=1000 [Accessed 15 Nov. 2017].