Consumer Attitude

SAEEDA GHIAS
What is Attitude?
• A learned predisposition to behave in a consistently favorable or
unfavorable manner with respect to a given object.
Multi-Attribute Model
• Attitude models that examine the composition of consumer attitudes in
terms of selected product attributes or beliefs.
Multi-Attribute Model
Attitude Towards The AD Model
• A model that proposes that a consumer forms various feelings (affects)
and judgments (cognitions) as the result of exposure to an
advertisement, which, in turn, affect the consumer’s attitude toward the
ad and attitude toward the brand.
Attitude Towards The AD Model