Social Media –

What Went
Wrong?
A two-time tweeter’s
view…
 Social media use distribution
Pe by level of maturity ,
rc
en 50% representative industries
ta
ge
of
or Financial
ga services
ni Manufacturing
Pharmacuticals
sa Utilities
ti 25%
on Travel/
s Hospitality
Consumer Media
goods Entertainment
Retail
Telecommunication
s High
Technology

0%
Discovery Experimentation
Adoption “Normalcy”
Maturity
stage
anguard
American Century Investments Calvert
E*TradePutnam Investments Allianz Franklin Templeton Investments
ING Fund
MFS Investment Management

Who’s having a go in the

USA
• 40% have a social media presence
• A further 20% intend to create a
presence
in the next 12 months
• 1/3 are on Facebook, Youtube or blog
• Less than 50% twitter
• 85% believe soc media will have
a lasting impact
Kasina Survey of 43 top US asset managers and financial services organisations, 2010
Can’t get your blog on?
• It’s a legal issue!
• I can’t get IT to make it a priority!
• Is it Facespace or LinkedBook?
• Who’s who in the zoo?
Can’t get your blog on?
• It’s a legal issue!
• I can’t get IT to make it a priority!
• Is it Facespace or LinkedBook?
• Who’s who in the zoo?
• Is there anybody out there?
Are financial advisers and
investors really using social
media to find out more about
investing, superannuation
and advice yet?
 a) 84%
b) 49%
Getting social a) used Facebook
b) say would find it us
or wouldn’t mind the
communication*

a) 48%
b) 41%

a) 27%
b) 34%

Investment Trends 2009 Investor/Member Communications and Retention

Report
*Of those who have used a social networking site within a month
Can’t get your blog on?
• It’s a legal issue!
• I can’t get IT to make it a priority!
• Is it Facespace or LinkedBook?
• Who’s who in the zoo?
• Is there anybody out there?
• Will we sell more?
•
What is the cost of doing
nothing? Do you really want
to take that risk?
“You can’t just say it you have to get


people
to say it to each other”
CMO of Ford America James Farley


“You can’t buy attention anymore.



Having a
huge budget doesn’t mean anything in
social media. The old paradigm was pay
to play.
Now you get back what you
authentically put. You’ve got to be
To do right now list
1.Amplify your content
– Set up a Youtube channel
– Share your content via SlideShare &
Sribd
– Let your site visitors share your
content for you
To do right now list
1.Amplify your content
2.Track your content
3.Monitor your social media brand
4.Start to listen and learn
Start thinking about
1.Your endgames
– Friendraise or fundraise?
– A better brand?
– Listen and learn?
– Better service?
Start thinking about
1.Your endgames
2.Where you want to be
– Facebook, Twitter etc
– Special interest blogs
– Create your own communities
– Integrate! 
•
Start thinking about
1.Your endgames
2.Where you want to be
3.Who’s who in the zoo
– Natural bloggers or tweeters?
– Support & maintenance
•
Start thinking about
1.Your endgames
2.Where you want to be
3.Who’s who in the zoo
4.Governance and supervision 
•
Need new Linkedin group
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