2006 ± JV

1987 ± 200 2001 ± Big

with Staples &
Genreali
2011 ± 3$
Bazaar
trousers/day Italian bn target
insurance

1992 -1st IPO 1997 ±

2007 ± 1$ bn 2010 ± 2$ bn
± Rs.220 Modern retail
turnover turnover
Lakhs ± Kolkata

2008 ± Big 2009 - 1000

1994 ± 9 crore 3 ways of bazaar ± 100 stores ± 71
turnover Business
malls cities
ÄMOTIONAL DÄTÄRMINATION

GRÄÄD ALTRUISM FÄAR ÄNVY

‡ More ‡ Gift ‡ Offers may ‡ Want more
variety experience end than friends
3 - C THÄORY

CONSUMPTION

CHANGÄ CONFIDÄNCÄ
DIVIDÄ INDIA THÄORY

IND 1 ± CONSUMPTION
CLASS -14 %

IND 2 ± SÄRVING CLASS ± 55 %

IND 3 ± STRUGGLING CLASS ± 31 %

Can¶t addressed by existing models
1. PRICING STRATÄGY

‡ Recession time price reduction

Value pricing

‡ BOGO
Promotional
pricing ‡ BTGO

‡ Äg. Bundle of soap

Bundle
pricing ‡ Äg. Two 2Ltr bottle
2. OFFÄRS STRATÄGY 3. ÄMOTIONAL STRATÄGY

Rs.149 than
Rs.150
Republic day ‡ Rs.3 crore into Rs.30
offers
Lemon & Mirchi -
Wednesday summer collections
offers
‡ Rs.25 coupon into Yellow & Green -
Great Rs.100 worth things
exchange offers ‡ More than Rs.1500 sales Freshn
offers

Äg. Why Ice

cream?
 4. DIVÄRSIFICATION 4. VISUAL
STRATÄGY MÄRCHANDISING

Future ã Layout differs based on city

Group

ã Merchandise mix change

Capital Brands Retails Media Logistics
ã Aisle ± India people comes with
Value Lifestyle
family
Retailing retailing
and shops with experience
Big Bazaar Food Pantaloons Blue sky
Bazaar
COMPÄTITORS
ã Domestic ã Foreign
ã TATA groups ( Trent,Croma,Titan) ã Tesco
ã Nilgiris ã Metro AG
ã Aditya birla group( more outlets) ã Wal-Mart
ã Reliance Fresh ã Raymond's
ã RPG Retails ( Spencer¶s super) ã Levi Strauss (India) Pvt. Ltd.
ã ITC ltd
ã The Bombay Dyeing &
Manufacturing Co. Ltd
ã Ätc
 COMPARISON
Big Bazaar Reliance Fresh

ã Why shops ? ã Why shops ?

ã Variety & Pricing Value
ã What shops mostly ?
ã Clothes & Farm products & Grocery
ã Satisfied on purchase
ã 5.8 / 10
ã Merchandising
ã 5.3 / 10
ã Brand Name & Quality
ã What shops mostly ?
ã Vegetables & Fruits & Frozen items
ã Satisfied on purchase
ã 5.5 / 10
ã Merchandising
ã 5.4 / 10
ã Rs.3 crores / outlet
ã Plans 3,000 outlets with Rs.25,000 crores
SWOT
Strength Weakness
‡ Brand Name ‡ India one population
‡ Pricing strategy ‡ Future bazaar slow
‡ Visual Merchandising ‡ Lack of Supply chain
‡ Diversified market
capital

Opportunity Threats
‡ Young nation ‡ More competitors
‡ Many states, tier 2 ‡ FDI flows
cities ‡ Govt. policy
‡ BCG ± workgroup ±
47mn by 2020
‡ Poverty (93-94: 36% &
99-00:28%)
WORDS FROM ± IT HAPPÄNÄD IN INDIA
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SHARÄ PRICÄ INCRÄASÄ

In 2006 ±
Rs.2,62,000
In 1999 ±
Rs.1000