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Automobile
Photocopier retailers Banks Consultancies
Automobile manufacturers &
manufacturers service providers Restaurants Airlines Undertakers
Product Process
orientation orientation
Organizations on a
Product/Process Continuum
Random disturbances
Feedback Mechanisms
Random disturbances
• Strikes of students,
Quality of
Quality of teachers or staff
• Undue interference of outputs
inputs monitored
Raw minds monitored the government in the
(students) working of institutions
Teachers
Class rooms Enlightened students with:
Transformation • Good communication skills
Computer lab Process • Pleasant personalities
• Leadership qualities
Library • Good analytical ability
Projectors • Team spirit
(OHP, • Decision making abilities
LCD etc) • Computer skills
Administrative
staff Feedback Mechanisms
• Success at placement interviews
• Grades obtained in examinations
INPUTS • Rising career graph of alumni in the industry OUTPUTS
• Number of applications for admission
in the institute
• Ratings of surveys
© Oxford University Press 2007. All rights 4
reserved.
The Transformation Process For a Hybrid Service
& Manufacturing Organization
(A Restaurant)
Random disturbances
• High turnover of chefs,
Quality of
Customers Quality of waiters, etc.
• Inflation outputs
Building inputs monitored
monitored • Government’s taxation
Chef policy
Vegetables
Furniture
Customers satisfied with:
Mutton, Transformation • Good preparation of the
chicken, Process food
pork, • Pleasant behavior and
etc. personality of the waiter
Cooking oil,
• Genuine prices charged
Spices, etc.
Waiters
Manager
Feedback Mechanisms
• Rising Revenues
INPUTS • Repeat Customers OUTPUTS
• Appreciation of customers
Random disturbances
• High turnover of workers
Quality of
Machines & Quality of and managers
• Recession outputs
Equipments inputs monitored
monitored • Government’s taxation
Building policy
Components, • Strikes instigated by trade
parts, sub- unions
assemblies, etc. Customers satisfied with:
Transformation • Good cooling performance
Workers Process • Less consumption with
electricity
Office • Good after-sales service
infrastructure • New advanced features
(computers,
furniture, etc.)
Packaging
material
Feedback Mechanisms
Capital • Rising sales volume
• Lesser customer complaints
Managers
• Positive response of customers in
the feedback forms
INPUTS OUTPUTS
Project
Management
Aggregate Production/
Operations Planning
Demand
Forecasting
Operations
Strategies
Research &
Standardization Development
Concepts
Product Life in Product
Cycle Robust Design
Design
Concurrent
Engineering Modular Design
Computer Aided
Design (CAD)
Types of Processes
Types of Processes
Increased attention
to technology To take part in the
management in view implementation & use
of JVs of MNCs with of ERP software in the
domestic companies organization
New
To act as supply Responsibilities To automate the
chain managers in of Operations processes according
forging long-term Managers to the requirements of
strategic the organization
relationships with
suppliers To enhance the R & D
effort of the
To act as a member organization for
of the concurrent becoming self-reliant in
engineering team developing new
in new product technologies
design
To implement the To oversee timely To take care of issues
environmental and implementation of projects
To take decisions relating to services
pollution norms (like
regarding operations
established by the commissioning of facilities,
outsourcing/ off- management
government from launching of new products/
shoring of business time to time services, etc.) in view of the
processes increased competition
© Oxford University Press 2007. All rights 13
reserved.