DUNYA ENTERTAINMENT

A Brief Overview

An International Satellite Television Channel by

NATIONAL COMMUNICATIONS SERVICES (SMC-PVT) LIMITED
 Vision
We have a vision: a vision to rediscover our vanished identity,
to salvage our sovereignty and pride as a nation and as
Muslims; a vision to raise a generation that rises to the
challenges of today’s world while keeping intact its national
identity, its glorious past, high moral values and true to the spirit
religious views.
 OBJECTIVES

Our foremost objectives are to create the spirit of nationalism

and to educate the people of Pakistan using the tools of
media. This can be done by developing the right kind of
programming-something that is less commercial and more
ethical. This will bring about a transformation in the society
on grass root level. Our goal is to rediscover our nationalistic
identity for which we need to create awareness,
understanding and conscience in the masses. We aim to
awaken the nation by bringing home the message of
fraternity, social justice and philanthropy to make them the
proud bearers of their nationality and Muslim identity.
Corporate Profile

An International Satellite Television Channel by

NATIONAL COMMUNICATIONS SERVICES (SMC-PVT) LIMITED
• Governed & Operated by ‘National Communications Services (SMC-Private)
Limited’ – a Private Limited Company, incorporated in Pakistan on October 18,
2006.

• Commercial Transmission commenced on December 1, 2008 on Intelsat-10

DUNYA ENTERTAINMENT - HEADQUARTERS
NETWORK & TECHNICAL
CAPABILITIES
 NETWORK
• HEADQUARTERED IN LAHORE with Bureau Offices in:
• Karachi
• Islamabad
• Quetta
• Peshawar
• Multan
• Muzaffarabad

• All Bureau Offices connected Live 24/7 with the Uplink Station, through
Satellite and Fiber Optics

• A fleet of 20 DSNG Vans with auto-locking satellite mobile links for instant
News coverage

• A Network of 295 Vigilant and ever-present team of Outstation Reporters

(OSRs)
across Pakistan to get facts any time of the day from every corner of
Pakistan

• International Correspondents in various countries including New York and

London
 Studio Facilities

HEAQUARTERS IN LAHORE

• Beautifully constructed, purpose-built premises spanning over an area of

76,000 sq feet.

• 3 State of the art, fully equipped Studios with Grid-based Virtual

Augmented
Reality and scalable graphics based on HDVG, giving most accurate and
detailed
“video-as-texture” solution with 50 or 60Hz constant video frame rate

• A huge modern and impressive 6,000sq feet Production Studio with

automated
Lighting System, and world famous latest version of Ikegami Cameras
equipped
with IR calibration to offer unlimited virtual imaging possibilities via
Virtual Grid
and the Tracking System
A snapshot of Main Studio in
Lahore
A snapshot of Main Studio in
Lahore
A snapshot of Main Studio in
Lahore