Академический Документы
Профессиональный Документы
Культура Документы
Adoption Curve
Presented by
Bob Perry
The Entrepreneur
• One who:
–organizes,
–manages, and
–assumes the risks of a
business or enterprise
Product Price
C
Customers
Place Promo
Product
The needs satisfying agent that is offered.
• Convenience Goods
–Staples
–Impulse
–Emergency
• Shopping Goods
–Homogeneous Goods
–Heterogeneous Goods
–Specialty Goods
Product Life Cycle
• Products (like customers) have a life cycle.
Sometimes these life cycles can be short,
but often the life cycle of a product can
be longer.
• Generally, a product will go through four
stages during its life cycle:
– Introduction/Development (Birth)
– Growth
– Maturity
– Decline (Death)
Product Life Cycle
Development & Growth Maturity Decline
Introduction
Sales / Profits
Introduction Stage
Typical Characteristics
90%
Percent of adoption
50%
20%
5%
Time
Product Life Cycle
Development & Growth Maturity Decline
Introduction
Cassette players
VCR Players
Vinyl Records