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AREAS WE ARE COVERING«

‡ APPEARANCES.
‡ INTRODUCTION.
‡ IDEA OF LAUNDRY SERVICE.
‡ DISAPPROVAL.
‡ CONCLUSION.
‡ SUGGESTIONS.
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APPEARANCES
‡ () |* |#| CEO, Gwell India.

‡ ()|
#|
#| Marketing Head & Ranbir¶s Boss.

‡ ()|
* Brand Manager, Gwell India.

‡ ()+*#*| A/C Head, Remedius.

‡ ()|
 MR Head, Remedius.

‡ ()|
|,| Research Team Head, Remedius.
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INTRODUCTION
‡ Gwell India.

‡ Stagnant fate of Lancer

‡ Mr. Ranbir thinks for the way of changing the

fortunes of Lancer Washing Machine.

‡ Besides machine he thought for detergent. But use

of detergent is not the effective solution.
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‡ To be the more hygienic ³dhobi´.

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Idea of
LAUNDRY
SERVICE
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2
2 
 

A route to all PROPOSITION
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‡ Mr. Ranbir Sodhi came with an idea of Lancer

Laundry Service.

‡ Set these laundry service with 10-15 machine every

building with two employees.

‡ Reduce the work load and give better solution to the

customers who are working.

‡ We should customise the service for customer.

Because we lack in that area.
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‡ Wants consumer to say µ lancer is the reason why

my clothes look so good.

‡ Mr. Pradeep Barua was convinced with the plan

and asked for more details.

‡ Mr. Ansuman Shukla said ³ idea will dilute the

brand image´.

‡ Ranbir Sodhi talked to the sales representative

regarding the success of plan.
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‡ Pilot will be tried in Lokhandwala complex.

‡ FGD should be conducted.

‡ Remedius was called for a brief

‡ Mr. Vidur Dani A/c¶s head of Remedius agreed to do

FGD to measure the response.

‡ Mr. Kabir Sethi MR Head at Remedius was

surprised but decided to play his role sensibly
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MR disapproves
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‡ Mr. Akshay Manek headed the research. Did FGD¶s

and came up with many interesting mixed results.

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‡ Mr.Ranbir was shocked by the research report.

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‡ Mr. Barua was not happy with the results and

blamed Remedius.

‡ Mr. Vidur Dani was even more annoyed.

‡ Mr. Anshuman Shukla was very happy.

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Is the PORDUCT
IDEA WRONG

7
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LANUCH PROCESS FAULTY

7
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CONCLUSION
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CONCLUSION«..

‡ Product Idea was wrong.

Examples:- LG & HYUNDAI

‡ Selection of target market for the product

was wrong.
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‡ MR should be effectively & efficiently done.

‡ All of them should sit & plan.

‡ Product should be launched with different brand

name.

‡ Innovative washing machine should be launched.

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