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NOKIA
GROUP J:
Valeria Sarco
Ajla Kozljak
Andrea Ticu
Gracia Mukendi
Majd Sa’di
Marinella Koskela
a) Company overview
Mission; “Connecting People”
• Building great mobile products connecting billions
• Enhance the mobile phone communication f
• Delivering high quality mobile devices
Nokia’s Values
• Respect
• Challenge
• Achievement
• Renewal
Company overview
• Strategic Objectifs / Goals
• Ensuring satisfactory working conditions and equal employment
• Maintaining world class ecological achievement
• Helping operators deal with the constant growth in mobile data traffic
• Enhancing sustainability in the supply chain;
• To partner with NGOs
• Current Performance
• Used to be nr. 1 Not able to keep up with smartphones
• lack of innovation
• world-wide renowned brand with an excellent reputation
• Slowly improving.
b) Market Overview
Consumers
• Nokia coming back on their feet stronger than ever
• Nokia mostly known for phones and tablets
• In TODAY rising digital world, everyone in need in such a device
• People want to be : connected 24/7, updated to all information,
entertainment, social status
• People use it anytime anywhere
Consumers
• Nokia and competitors have diverse range
of customers
• In past only business people used
smartphones
• Today’s range goes from toddles to elders
• Companies have tough job satisfying such
range of people and different needs
Consumers
• Nokia 3310 most popular phone ever made,
it remind customers of golden times
• Batery lasted up to 5 days, customers loved it
-> This has given them reliability and created trust
• Demand for Nokia has dramatically fallen,
due to competitors innovative offerings
Consumers
• Customers of Nokia do not care about outside look or features
• They buy it out of nostalgia, due to simplicity and ease of use
• Main CUSTOMERS: business people
-> need of simplicity and well protected data
• Nokia has great customer service
• Potential new customers of Nokia : Anyone in need for simplicity
again, combined with quality, but also modern digital features, all in
one
Collaborators
• Market changes:
1.consumers
2.new competitors
3.suppliers
4.supply chain and distributors
SWOT
Strengths Opportunities
• Experience – 142 years • Other hand held gadgets
• User friendly – Tenacious • Increase their presence in
• Largest system of selling and the 3G and edge markets
distribution • Improve and innovate on
• Strong client connection camera quality
• Durability • Mini notebooks
• Long battery life
• Global Expansion
Weaknesses
Threats
• Many of the new handsets of
• Samsung and Iphone –
Nokia are a total fiasco
• China mobiles
• Low voice quality
• Cheap and wide range
• Less polished low price
models from different
products
Smartphone producers
• Lack of innovation
c) Goals
a) Monetary goals
• Customers realizing they don’t want to buy phone only for outside
design
• Affordable prices
• Checked manufactories
• Higher income