The

Design
PRINCIPLES of
 The
PRINCIPLES of
Design
The organization of the various elements of the
visual arts is governed by different principles of
design. Through these principles, the artist can
form more beautiful and interesting color
harmonies and more beautiful combinations of
shapes, texture, and lines
Harmony

Harmony is essential to beauty.

There is harmony if the various
parts of a design will give an
appearance of belonging
together or unity.
Balance
If all parts of are equally
distributed around a central
point, balance or equilibrium
is achieved. Balance gives a
feeling of stability and rest.

It can be formal or informal

balance.
Balance

FORMAL BALANCE
It is also called symmetrical
balance. It is achieved by
making both sides exactly
alike. This kind of balance
gives an atmosphere of
dignity and formality.
Balance
INFORMAL BALANCE
The asymmetrical balance is
also called as occult balance.
It is achieved when objects of
unequal weights or unequal
attractions are placed at the
correct distances from the
center. The smaller objects are
moved farther out from the
center while the larger objects
are placed nearer the center.
Proportion
It is determined by a
comparison of the sizes of
different parts of an object
or of an arrangement.
Harmonious proportion is
achieved when one part of
an object does not seem
too big or too small for the
other parts.
Rhythm
In visual arts, rhythm is
achieved by the regular or
harmonious recurrence of
lines, forms, and colors.
Rhythm is organized
movement, a beat, a
repetition. It helps to create
harmony in a design.
Rhythm
It is the most effective way of
creating aesthetic unity in
prose, music, dance,
painting, architecture, and
sculpture. In the space arts,
rhythm is used in repetition,
alternation, and gradation
of the elements of art, line,
form, color, and texture.
Emphasis
It can be defined as giving
the proper importance to
the parts or the whole and
creating a point of interest
or center of attraction. If it
attracts attention, it creates
emphasis. Emphasis is
important because it
relieves monotony.
HARANA
Oil on canvass
24 x 26 in
Alfredo Lopez
NAME: _________________
SECTION/COURSE:_________________
ARTSOCS

SEATWORK l 07.03.2015

• Subject: __________________
• Type of Art Accdg. to Subject: _____________
• Medium/s: _________________
• How are the elements utilized by the artist?
• How does the work conform to the principles of
design?
• What is the theme of the work? What message does
it imply?