Zappofon Strategy Pack

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 Overview of Zappofon Business

Basic Fixed Line Service

Fixedbuzz
Fixed Line with VOIP, Broadband Internet, IPTV
Mobile, Mobile Braodband and Wifi

Zappofon
Basic Mobile Service

Mobipow

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 Architecture Principles
Name Statement
Common use of application Sharable application

Customer satisfaction Self service

Availability – Any time anywhere Service availability any time any where

Customer experience Billing data integrity

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 Business and Technology Drivers vs Goals

Goals
Drivers
-Switching from fixed line to mobile
-Fixed line plans are more economical
Cost control
Customer services
- Self services i.e. Bill verification
- single device access
Quality of Service
- change from triple-play to Quad play
(QoS)

Customer Satisfaction
- Learn customer behavior

Customer Experience

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 Stakeholder Concerns

Stakeholder Power Level Of Classification Concerns Communication Viewpoints /

Interest Plan Relevant Artifacts
CEO High High - Customer Keep satisfied
Satisfaction
- Launch of new
services
CFO High - Cost control Keep satisfied
High

CTO High High - Interoperability Keep satisfied

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 Requirements vs Drivers

Drivers Principles Requirements

Cost control Common use of application - Sharable application framework for
various business domain (billing system
and CRM)

Quality of service Availability – Any time -Smooth Switching across various

anywhere provider
- High speed data transfer channel

Customer service - Unified Customer portal for all

customer related activities

Customer satisfaction Customer satisfaction (Unified -Flexible Billing system (unified or

billing framework) separate billing approach)
- Point of time Billing

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 Architecture Vision

Baseline
• Business Architecture
• Multiple business models
• Duplicate customer service function
• Information Systems Architecture
• Multiple data instances
• Duplicate applications
• Technology Architecture
• Multiple tech platform
• Disconnected remote infra

Target
• Business Architecture
• Unified business model
• Unified customer service
• Information Systems Architecture
• Common data instances (merger of multiple data instances )
• Unified application framework

• Technology Architecture

• Unified technology architect i.e. Cloud

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 Projects

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 Architecture Views
CEO VIEW

Cost reduction

CEO
Customer

Satisfaction

CTO

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Business Value Assessment

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 Q&A

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 e-TOM Source: TM Forum Frameworx

27/04/2012 Copyright  2012 iCMG

 e-TOM Source: TM Forum Frameworx

27/04/2012 Copyright  2012 iCMG

 Source: TM Forum Frameworx
TAM

Figure 4 – Frameworx TAM

27/04/2012
Integration Framework, Technology-Neutral Architecture (TNA) Copyright  2012 iCMG
 Source: TM Forum Frameworx
SID – Data Building Blocks

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 Technical Reference Model
Infrastructure Applications Software Engg. Services User Interface Services
• Email Client • IDE • GUI
• Office Productivity • Run Time Env • Print Services
• EFTPOS • SCM Tools

International Operations Services Transaction Processing Services Graphics & Imaging Services
• Graphical object management
• Character sets and data representation services
services
• Cultural convention services • Transaction Manager • Drawing services
• Local language support services
• Imaging functions

Data Interchange Services Data Management Services

• Presentation & Distribution
• Processing & Publishing
• Synchronisation • Query / Report Functions
• Transport • Database Management
• Conversion • Access Functions
• Warehousing

System & Network Mgt Services Network Services Location & Directory Services
• Data Communications • Directory services
• Config Mgt • Special-purpose naming services
• System Monitoring • Enhanced Telephony
• Broadcast Services • Service location services
• Capacity Mgt • Registration services
• Backup & Restore • Email Services
• Filtering services
• Network Monitoring • Accounting services

• Identification and authentication services Security Services • Non-repudiation services

• System entry control services • Security management services
• Audit services • Trusted recovery services
• Access control services • Encryption services
• Trusted communication services

Operating System Services Services

Hardware and Networking Infrastructure

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Roadmap

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