GRAPHIC DESIGN

Grade:9

Presenter : Mr. Chambers

Subject: Graphic Design

GRAPHIC DESIGN
WHAT IS GRAPHIC DESIGN?
GRAPHIC DESIGN
 This
is an art form and process of
combining text and images to
communicate messages to different
audiences, through visual
presentation.
ELEMENTS OF
GRAPHIC DESIGN

Text or words

Pictures or illustration
 TEXT
 In graphic designing, this is the typed,

printed or written portion of the art that

has letters, which may form words and can

be used to communicate a message.

 Often times in graphic designing it is done

in a stylized format, so as to enhance the

art. In other cases the text are used to

create art work known as typography.

 PICTURE
 In graphic design the picture, can be

classified as the visual aid that helps to

represent the main idea of the graphic

item.
 TYPES OF GRAPHIC DESIGN
 Expressive lettering .

 Graphic design with a picture or with pictures only.



 Graphic design with words only.

 Graphics design with a combination of pictures

and words.
TYPOGRAPHY
 TYPOGRAPHY
 Typography: is the art of arranging text

into a legible, aesthetically pleasing and

design-appropriate layout.
 The group of words that are combined to

create an image are normally related. For

example, a picture of a bike is made up of

words that are associated with bikes; like the

bike parts.
 EXPRESSIVE LETTERING

Expressive lettering can be classified

as the creative expression of an

artist ideas by representing letters or

words in an artistic manner.

Expressive lettering is only limited to

the creator’s imagination and are

generally expressed in two forms;

that is words expressed as pictures

or pictures forming words.

Expressive lettering is a unique way

of sending visual signals about a

particular issue while creating art.

It is a form of art that allows persons

who believe art as drawing only, to

be a participant of creativity, since it

is mainly letters been used to create

art.
 http://lemasney.com/consulting/wp-
content/uploads/2010/09/20100923kitty.png
 http://lemasney.com/consulting/wp-
content/uploads/2010/09/20100923kitty.png
EXAMPLE OF EXPRESSIVE LETTERING
 CLASS ACTIVITY (CRITIQUE PIECE )

 Create a Graphic Design art piece, using the

concept of Expressive Lettering pictures

forming words. For example the word hot

expressed with elements associated with heat.

 INSTRUCTIONS
Use reference and plan your deign then place it on paper
with pencil.

1. Do not apply pressure to the pencil while designing.

2. When the design is complete, retrace it with black ink pen

(black jell ink pen preferably).

3. Wait a minute for the ink to dry, then erase the pencil
mark.

4. Lastly, colour the art work neatly.

 CATEGORIES
1. Fire
1. banana
2. Snakes
2. apple
3. Rose
3. Ice cream
4. Melt
4. Pipes
5. Bones
5. Shoes
6. Leaf
6. Sweets
7. Fish
7. Balloon
EXAMPLES OF PICTURES IN A
GRAPHIC DESIGN ITEM
PICTURE ONLY
WORD ONLY
COMBINATION OF PICTURES AND WORDS
FEATURES OF GRAPHIC DESIGN ITEMS

Simple = logos, signs, emblems

and symbols.

Complex= posters,cards,comics
and broachers.
FEATURES OF COMPLEX AND SIMPLE GRAPHIC
DESIGN

Simple : This generally has few

writings or pictures, simple or
no background and the
message is usually short, for
example two to four words.
FEATURES OF COMPLEX AND SIMPLE GRAPHIC
DESIGN

Complex: these type of graphic

design items, generally has more
writing and pictures and the
designs are normally advance.
The text can be as long as a few
sentences, for example in a card
or as long as a novel.
 SIMPLE GRAPHIC DESIGN ITEMS

Emblems= is a symbolic
representation of a particular
quality or concept.
 SIMPLE GRAPHIC DESIGN ITEMS

 Signs= This can be classified as a creative tool,

used to inform or send a message by mostly
using pictures or text and some times a
combination of both; to indicate things of
significance.
 SIMPLE GRAPHIC DESIGN ITEMS

 Symbols= this is a mark or character used

to represent an organization or beliefs on
concept of the world.
 SIMPLE GRAPHIC DESIGN ITEMS

 Logo= this is a distinct design or mark that is

generally used to identify a company or service
of a specific group.
 COMPLEX GRAPHIC DESIGN ITEMS
 Poster = This is a visual item, usually printed with
information to be displayed to a general audience.
It is often use for a notice or advertisement. To get
the audiences attention artist, normally design it
with attractive art.

Depending on the type of poster, it should contain certain

information. For example, if it is a event poster it should
have: The name, date, location, admission and visuals
that represent the event. What is optional includes
refreshments, special guest, mode of conduct and a
slogan.
COMPLEX GRAPHIC DESIGN ITEMS
 COMPLEX GRAPHIC DESIGN ITEMS

 Comic: is a medium of expression in which

images, often incorporating text, convey
information such as narratives.
 COMPLEX GRAPHIC DESIGN ITEMS
 Cards: this can be described as a graphic
design item in which pictures and text are
normally combined to send a short message.
 Depending on the type, it serves different
purposes.
 COMPLEX GRAPHIC DESIGN ITEMS

 Example of the different types of cards

 Gift cards

 Get well cars

 Cards of encouragement

 Anniversary cards

 Birthday cards,
GIFT CARDS
ANNIVERSARY CARDS
GET WELL CARDS
BIRTHDAY CARDS
QUIZ TIME
WHAT IS GRAPHIC DESIGN?

 (a) A stylistic approach of communicating

messages with artist.

 (b) Any artistic design that may use pictures

and text to send a message.

 (c) Any artistic design that uses pictures and

text to decorate a message.
WHICH ONE OF THE FOLLOWING IS A
FEATURE OF A COMPLEX GRAPHIC DESIGN?
 (a) Has more writing and pictures and the
design are normally advance.

 (b) Contain few words and mostly pictures.

 (c) Has less advance artistic work but has a lot

of text.
WHAT IS THE NAME OF THE GRAPHIC DESIGN
ART FORM THAT USES WORDS TO CREATE A
PICTURE?
 (a) typograph

 (b) Typography

 (C) Expressive design

LOGOS, SYMBOLS AND SIGNS ARE EXAMPLE OF
WHAT KIND OF GRAPHIC DESIGN ITEM?
 (a) expressive graphic design item.

 (b) complex graphic design item.

 (c) simple graphic design item.

END OF QUIZ
CONCEPT ART (PICTURES ONLY GRAPHIC DESIGN)
EXPRESSING A CONCEPT WITH PICTURES ONLY
EXPRESSING A CONCEPT WITH PICTURES ONLY

1. TIME FLIES
QUICKLY WHEN YOU
ARE HAVING FUN.

2. TIME WAITS ON
NO MAN.

3. THEIR IS A TIME
AND PLACE FOR
EVERYTHING

 1. DEATH COMES
 EVEN TO THE
MOST BEAUTIFUL
PERSON

2. LONELINESS
UNTIL DEATH.

3. LIFE IS A
CONTRAST
1.THE EARTH IS
ALIVE.

2. THE PLANET
EARTH IS BEAUTIFUL
BEYOND COMPARE

3. MOTHER NATURE
IN ALL HER GLORY
1. FIRE IS FURIOUS

2. PEOPLE HATRED
CAN CONSUME YOU
LIKE FIRE

3. HOT SKULL ( A
PERSON WHO MAKE
RASH DECISION)
 THEME
 Mother nature

 Life is wild

 Above and beyond

 Music mania (music is life)

 Love is Beauty

 Animals are important

 Under the sea

 This is the age of Technology

COOL YOUR HEAD DOWN AND
THANKS FOR PARTICIPATING