Social Media Monitoring Tools and Services Report Presentation 2018

SOCIAL MEDIA SOCIAL SOCIAL SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA
SOCIAL MEDIA
MONITORING LISTENING INTELLIGENCE MANAGEMENT MARKETING CUSTOMER CARE SOCIAL SUITES
ANALYTICS
TOOLS TOOLS TOOLS TOOLS TOOLS TOOLS
Introduction
Social Media Monitoring Concepts, Benefits and Product Use Cases
Content Understanding SMM Market and Market Trends
Overview of Key Product Features
Key Factors Impacting Purchasing Decision
Report Structure, Content, Tables and Figures
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Introduction – SMM Tools and Services Report 2017
Customer position


The report provides pricing information on more than 150 SMM tools allowing users to easily select
the tools that meet their budget requirements
Customer The report provides comparison of tools based on key product functions and use cases to support
Questions selection process
The report provides industry specializations of tools and reference list of clients to demonstrate the
vendors experience in specific industry
The report provides comparison table where users can easily identify tools that offer workflow
management features and can then check individual profiles of these tools to learn more into detail
about the workflow management support each tool offers.
For each tool we provide a list of languages supported by a tool’s sentiment analysis
What are your The report explains influencer analysis and profiling into details and provides a listing of metrics and
specific companies that offer influencer profiling and analysis
business goals The report not only provides a comparison tables indicating if a tool offers engagement or publishing
and monitoring function, but also indicates in each profile which social media channel has been supported by either
engagement or publishing function. Each function has been explained into detail in each of the
requirements? product profile.
Readers can easily identify tools offering monitoring of social campaigns, as well as specific metrics
including virality measures.
The reports provides a comparison of tools based on competitive analysis. In addition, each profile
provides more specific information about the type of competitive analysis offered by a specific tool.
We have segmented SMM products based on the type of tools they offer (e.g., social intelligence,
social customer care tools, social marketing tools, social media management tools, social media
Customer
monitoring tools, and social suites that offer several or all technology types. In some situations, some
companies will select one tool for long term monitoring, but will use other tools for specific projects
as some tools may offer unique type of analysis/intelligence or provide advanced content
Questions management and publishing function.
The reports provides detailed information on media, language and geographic coverage, so users can
easily select a tool that meets their requirements.
The reports allows users to quickly identify tools offering engagement function, social customer care
technology and use cases .
The report provides details on workflow management capabilities of each tool in their profiles and
provides a list of metrics for measuring team performance. We also provide a list a tools that support
employee advocacy programs.
What are your The report provides a listing of SMM tools that are currently developing or employing image
specific recognition technology.
business goals
and monitoring
The report allows users to easily identify which tool offers threshold alerts.
requirements?
The report provides information on historical data provided by each tool, so users can easily select
the tools that meets their needs.
The reports provides the latest updates from social network providers - Facebook, Instagram,
WhatsApp, Twitter, Snapchat, YouTube et al for the last 2 years, as well as the latest technology
progress made in the SMM market space
 Analysis and Directory
SOCIAL MEDIA
ANALYTICS








VENDOR EXPERIENCE:
- CLIENTS SERVED
- # OF YEARS IN SMM BUSINESS
PRICING AND PRODUCT AND - PARTNERHIPS
SERVICE AVAILABILITY
- INDUSTRY FOCUS
LEARN ABOUT DIFFERENT
- COMPANY SIZE
PRODUCT AND SERVICES,
LEARN ABOUT SMM TOOL PRICING PLANS AND FREE
COVERAGE AND KEY FEATURES OFFERS
QUESTIONS TO ASK AND
FACTORS TO CONSIDER WHEN
UNDERSTAND SMM MARKET SELECTING SMM TOOL AND
AND MARKET TRENDS SERVICES
- MARKET DYNAMICS
UNDERSTAND KEY SOCIAL - TECHNOLOGY INNOVATION
MEDIA MONITORING - CUSTOMER POSITION
CONCEPTS , FUNCTIONS AND
APPLICATIONS
SEE HOW THEY CAN BE APPLIED
WITHIN YOUR ORGANIZATION
Strategic Approach to Selecting and Employing SMM Tools and Services

That are interested in broadening their understanding of SMM tools and

MATURE BUSINESSES
decide whether to develop their own tools or use external solution
That are interested in leveraging SMM tools and services to monitor SM

START-UPs, SMALL AND
MIDSIZE COMPANIES
communications and activities and to reach and engage with their customers
and prospects in efficient and effective manner
WHO WILL BENEFIT FROM
THE REPORT SMM TOOLS AND That are interested in the market landscape and opportunities for
SERVICE PROVIDERS partnerships, sales, or acquisitions
SOCIAL MEDIA Who are looking for information about tools and tool features to
CONSULTANTS complement their resources and expand their services
Who are looking for investment opportunities and seeking information on

INVESTORS
technologies and companies.

SMM Tools Directory - Profiles of 142 Paid SMM Tools & Services
 Adobe® Social  Crimson Hexagon ForSight™  Linguamatics I2E Text Mining Solution for News & Social  SemanticForce
 Agility PR Solutions  Crimson Hexagon HelioSight Media  SentiMetrix
 Akio Spotter  Crowd Analyzer  Lithium Social Media Management  Sentiment (Sentiment Metrics)
 Astute Social™  Curalate  Lithium Social Analytics  SentiOne
 Audiense  CustomScoop Media Monitoring / CARMA  LRWMotiveQuest  Silverbakk
 bc.lab  CX Social /Clarabridge  Lucidya  Simplify360
 BIG Engagement, Publishing and Monitoring  Daumsoft Social Metrics™  M-Adaptive  SmartFocus
 BirdSong  Digimind Intelligence  Mediaportal  Social360
 Blogmeter Social Suite  Digimind Social  Meltwater Media Intelligence Platform  Socialbakers
 blueReport (Cognita AG)  Ebiquity Sonar  Mention  SocialFlow
 BoomSonar  Echobot  Microsoft Social Engagement  SocialEye™
 Brand24  eClincher  MutualMind / Shapiro+Raj  SOCIALEYEZ™
 BrandChats  evolve24 Evolution Platform  NetBase™  Social Studio / Salesforce Social Media Marketing
 Brand Embassy  Factiva (Dow Jones)  Netmonita  SoDash
 BrandMetric Sonar BM  Falcon.io  Networked Insights  Spredfast
 BrandProtect SMART Platform  Glean.info  Nexalogy  Sprinklr
 BrandsEye  FirstRain  Nielsen Social  Sprout Social
 BrandSpotter  Hearsay Social  NUVI™  Symscio
 Brandwatch  HottoLink  OBI4wan  Synthesio
 BurrellesLuce iMonitor  HubSpot  Onalytica  Sysomos Platform
 Buzzcapture  Iconosquare  OpenText Explore  Tagboard
 BuzzForce™ and Social Media Dashboard /Oceanus  IBM Watson Analytics for Social Media  Opinion Tracker  Tailwind
 Cogia Web Observer 3.0/ Text Mining /Web Audit /  IBM® SPSS® Modeler Premium  Oracle Social Cloud and Oracle SRM  Traackr
Report / Alerts & News Clipping / MeMo News /  iContact Pro Select  Polecat – Incisive Intelligence  Tracebuzz
Sometoo® Engagement Tool / EmotionsRadar  Infegy Atlas  Pulsar TRAC  Trackur
 Cisco® SocialMiner  Isentia Brandtology  Pulsar CORE
 Tracx
 Cision Communications Cloud™  IWOMmaster Platform  ReplyOne
 Cision Social Software  J.D. Power Social Media Insights  Reputation Control  TrustYou
 Clipit  Kantar Media Social Media Intelligence  Reputation.com  Twilert
 Cogito  Klarity Analytics  RepuTrace /RepuTrack  uberMetrics Delta
 Commetric Media Analytics  Landau Media Online Monitoring  Revinate  VendAsta's Reputation Management Platform
 Commetric Influencer Network Analysis  Launchmetrics  ReviewPro  Verint Text Analytics
 complexium MATRIX, GALAXY, KYEPLEX  Lexalytics Salience  Rio Social Local Platform  VICO Analytics
 Converseon  LexisNexis® Newsdesk  Semantria  VICO PRISY
 Confirmit Horizons: Confirmit Genius Social Analytics  LexisNexis® Social Analytics  Sendible  WaveMetrix
 Coosto  Linkfluence Radarly  Scanbuzz  YouScan
 ListenLogic  ScribbleLive Insights and Engagement
SMM Tools Directory - Profiles of 21 SMM Tools With Free/Paid Services
 AgoraPulse  Hashtags  Netvibes  Talkwalker

 Appreciation Engine  Hootsuite  NodeXL  Twingly
 Buzzmonitor / E.Life  HowSociable  quintly  ViralWoot
 Cyfe  Klout  Simply Measured  Zuum Social
 Echosec  Kred  Social Searcher
 Followerwonk  Mediatoolkit
Profiles of 10 Free SMM Tools SMM Tools and Services by Current Status
Number of Tools and Services

142
 Board Reader  Search (Facebook)

 BoomSocial  Talkwalker Alerts
 Facebook Insights  Talkwalker Free Social Search
 LinkedIn Analytics  TweetDeck
 Mentionmapp
 NexaMe (Nexalogy) 21
10
Free Free/Paid Paid
Source: Social Media Monitoring Tools and Services Report, November 2017 © 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html
Introduction – Distribution of SMM Tools
and Services by Provider’s HQs Location US
UK
Germany
Number of Tools and Services Canada
France
Number of Number of
Netherlands
HQs Location Tools/Service HQs Location Tools/Service United Arab Emirates
Providers Russia, 2 Italy , 2 Turkey 2 US, 74 Luxembourg
Providers
Sweden, 2 China
United States 74 Turkey 2 Ukraine
India, 2
Spain
United Kingdom 22 Australia 1
India
Germany 13 Austria 1 Spain, 2 Sweden
Canada 11 Brazil 1 Russia
France 9 Chile 1 Ukraine, 2 Italy
Poland
Netherlands 5 Croatia 1
Turkey
United Arab Emirate 3 Denmark 1
China, 3 Australia
Luxembourg 3 Finland 1 Norway
China 3 Japan 1 Luxembourg, 3 Japan
Ukraine 2 Norway 1 Austria
United Arab Chile
Spain 2 Saudi Arabia 1
Emirates, 3 Brazil
India 2 Singapore 1 Denmark
Sweden 2 South Africa 1 Saudi Arabia
Russia 2 South Korea 1 Switzerland
Singapore
Italy 2 Switzerland 1 Netherlands , 5
Finland
Poland 2 South Africa
France, 9 UK, 22 Croatia
Canada, 11 Germany, 13 South Korea
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Key SMM Concepts – Social Tools Product Definition

SOCIAL MEDIA
ANALYTICS
 What is a definition of each category and how they differ?

 Who are the leading providers in each category?
Key SMM Concepts – Social Tools Product Definition
 In this report, we define and categorize the social FIGURE 5. Number and Percentage of Featured Social Technologies and Platforms by
technologies and platforms presented in this report based on the Type of Social Tools They Offer
the type of social tools they offer. We offer a map of Social

technologies and platforms and product comparison tables
9%
Social Suites
16
17%
Social Media Customer Care Tools
29
25%
Social Media Marketing Tools
42
Type of Social Tool

24%
Social Media Management Tools
40
59%
Social Media Analytics
100
43%
Social Intelligence Tools
73
65%
Social Media Listening Platforms
110
81%
Social Media Monitoring Tools
137
FIGURE 4. Map of Featured Social Technologies and Platforms Based on the Type
of Tools They Offer - Social Media Listening, Social Media Monitoring, Social 0 20 40 60 80 100 120 140
Media Analytics, Social Media Intelligence, Social Media Management, Social
Media Marketing Tools, Social Media Customer Care Tools and Social Suites Number of Social Technologies and Platforms
Social Media Social Media Social Social Social Media Social Media Social Media
Social
Social Tools Monitoring Listening Intelligence Media Management Marketing Customer
Suites
Tools Tools Tools Analytics Tools Tools Care Tools
BoomSonar y y y y y y Y
Lucidya y y y y
TABLE 5. Social Technologies and Platforms Comparison
Sprinklr y y y y y y y Y Based on the Type of Social Tools Offered
Key SMM Concepts – Media Coverage
Social Networks Multimedia Sharing Services:
 Social Networks: Facebook, Google+, LinkedIn, Meetme, Meetup, MySpace, Ning, Tagged, and others  Photo Sharing: Flickr, Fotki, Fotolog, Giphy, Imageshack, Imgur, Instagram, Path/Daum Kakao (South Korea), Photobucket,
 Professional Social Networks: Academia.edu, bmj, Convo, Doximity (physicians), LinkedIn, Muck Rack, Rallypoint, Pinterest, Shutterfly, Snapchat, Stocksnap, TinyPic, Weheartit, and others
Researchgate, Salesforce Chatter, Sermo, Slideshare.net, Swabr, Viadeo, Xing, Workplace, Yammer, and others  Video Sharing: DailyMotion, Funny or Die, Metacafe, Musical.ly, Screencast, Tapstack, Tudou (China), Vevo, Vimeo, Vine,
 Private Social Networks: 23Snaps, Nextdoor, Notabli, Salesforce Chatter, slack, Swabr, Yammer/Microsoft, and others VideoLectures.net, Wistia, Youku (China), YouTube, YY, and others
 International Social Networks: 51.com (China), Bai Sohu (China), Cloob (Iran), Cyworld (South Korea), Cloob (Persian  Livecasting/Livestreaming: Dacast, Facebook Live, Hang W/, Houseparty, Livestream, Periscope, Streamp, BlogTV, Ustream,
language social network /Iran), Copains d Avant (France), Douban (China), Kaixin001 (China), Koprol (Indonesia), Veetle, Viva Live, Younow, YouTube Live, and others
Product Name Media Coverage Language Coverage
MeinVZ (Germany), MiGente.com (Hispanic SN), Mixi (Japan), Odnoklassniki.ru (Russia), Pengyou (China), RenRen  Music and Audio Sharing: 8tracks, Audiosplitter, Bandcamp, ccMixter, Google Play, Grooveshark, Last.fm, Pandora, Spotify,
(China), SkyRock (France), StudyVZ (Germany), Taringa (Latin America), Tixxt (Germany),
Listening/Monitoring: Tuenti (Spain),
covers mainstream socialQzone/Tencent SoundCloud,
networks primarily through and
direct API others
relationships with Languages: Users can identify, translate, or filter 65 languages
Sprinklr
(China), Ushi.cn (China), VKontakte (Russia), and Virbuz (Italy), andsuch
others.  Tumblr,
Presentation sharing: SlideShare,
vendors as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube, Sina Scribd, and others
to engage with global audiences. Sprinklr also performs text
Weibo, Tencent Weibo, Renren, Flickr, Vimeo, Youku, VKontakte, & others; Podcast canand
access content
other formsbroadly analytics in
of Audio Content: over 65
iTunes, languages
Librivox, including
Mixcloud, Arabic,Pocket
Overcast, Danish,Casts,
Dutch,
Spotify, Soundcloud Podcasting,
Micro-Blogging / Micro Messaging via blogs and blog posts, forums, mainstream news sources, review Stitcher, sites, rating, and others; holds English, French, German, Hebrew, Indonesian, Italian, Japanese,
and others.
Disqus, Identi.ca, Twitter, Tumblr, Plurk (Taiwan), Sina Weibomultiple badges for channel management, advanced analytics, paid media, and other capabilities with Korean,
(China), Tencent Weibo (China), and others. Malay, Mandarin/Chinese Traditional,
each of the mainstream social networks. Both inbound and outbound messages can be analyzed through Mandarin/Chines Simplified, Norwegian, Polish, Portuguese,
Location Based:
the Listening module for any owned social accounts, as well as content identified via broad search where Russian, Spanish, Singlish, Swedish, Turkish, and others.
Blogs such functionality is available. Coeverywhere, Eventbrite, FourSquare, Meetme, Meetup, Nextdoor, Swarm, Yik Yak, Waze, and others.
Blogger, Blogster, Blogdrive, Blogbus (China), Ghost, LiveJournal, Medium, MovableType, Squarespace, Pen.io, Penzu,
Sprinklr Apps: expand unified ecosystem and connect social to existing enterprise systems such as CRM, Sentiment Analysis available for 22 languages including English,
Posthaven, Postach.io, Storify, Svbtle, Squarespace, Tistory (South Korea), TypePad, Weebly, Wix, WordPress, and others. Mobile Social and Messaging Apps
marketing automation, asset management, reporting and analytics, profile and message enrichment Arabic, Danish, Dutch, French, German, Hebrew, Indonesian,
systems, and much more; Facebook Messenger, Google Hangouts, Groupme,
Italian, Kakao
Japanese, Talk, Malay,
Korean, Kik Messenger, Life 360, Line,
Mandarin/Chinese MessageMe, Pinger, Slack, Snapchat,
Traditional,
Discussion Boards, Forums and Reviews: Skype, Telegram Messenger, Tencent Mandarin/Chines
QQ/QQ (Chinese), Simplified,
Viber, WeChat, WhatsApps,
Norwegian, and others
Polish, Portuguese,
Sprinklr Marketplace – integrations with social sources like WordPress and Jive, chat tools, customer Russian, Spanish, Singlish, Swedish, and Turkish. Geographic
 Forums: vBulletin, IMDb, moneysavingexpert.com, pistonheads.com, babycenter.com, Baidu Tieba (Chinese)),
service ticketing systems, and web analytics providers. Coverage: Worldwide;
 Classified (e.g., CraigList), and others Wikis
 Consumer Reviews: Amazon Customer Reviews, Google My Publishing
Business,for over 20 social
TripAdvisor, Reviewnetworks including
Centre, CNET, Facebook,
Glassdoor and Twitter, LinkedIn, Publishing:
Collaborative Google+, YouTube
Appropedia, Ballotpedia, Baike.com (China), Citizendium, Conservapedia, Gardenology.org, Scholarpedia,
others Instagram, Jive, Flickr, Pinterest, RenRen, Sina Weibo, Tencent Weibo,TVFoursquare, Slideshare,Wikispecies,
Tropes, Wikissource, Tencent Wikihow, Wikipedia, Wikimapia, Wikimedia, Wikiquote, Wikieducator, Wikibooks, Wikitravel,
Weibo, LiveChat, Tumblr, Vkontakte, Zendesk, SurveyMonkey, and WordPress.
 Business Ratings and Reviews: Angie’s List, Customer Lobby, Insiderpages, Epinions.com, yelp.com, and others and others
 Social Commerce & Payment: Dwolla, ebay, Etsy, Facebook Marketplace, Fancy, Gilt City, Groupon, Kickstarter,
Talkwalker Language: Talkwalker aggregates 187 languages with a
Livingsocial, Plum District, Paypal, Popmoney, Polyvore, Spreesy, Shopkick,
Monitoring: Venmo,
Facebook, Yipit, (full
Twitter and firehose),
others Pinterest, Flickr, Google+, Social Bookmarking
Instagram, and Social
Foursquare, Tagging
YouTube, possibility to add more languages based on a client needs.
 Community Q&A: Ask.com, Allexperts, Answerbag, Blurtit,Vimeo, Fandom, as Jelly,
well asPiazza,
blogs,Quora,
forums,Yahoo! Answers,
and online andsites.
news others e.g.,their
Users can expand StumbleUpon,
monitoringDiigo, Evernote, MeiWei,
environment and others
Talkwalker’s user interface is available in five languages:
 Interest Communities: Travel Social, Dating Network, Business beyondSocial,
onlineEnterprise
and socialSocial,
mediaLightbyBlog, Photo
adding Social,
print, Short- (LexisNexis), TV and radio broadcast English, German, French, Spanish, Italian and Turkish.
newswires
vide Social, Social E-commerce, and others monitoring. It provides the most complete global coverage of ownedSocial and earned
Newsmedia in 187 languages.
Users can also add their own data to combine
 Social Travel Networks: Lonely Planet, Travellerspoint, Travbuddy, Tripline, Trip Advisor, Wayn, Wikitravel, etc. social data with lead gen figures, sales, weather data, and
e.g., Banjo, Buzzfeed, Blog Lovin’, Digg, Everypost,
Sentiment Feedly,isFlipboard,
analysis offered inMedium, Reddit,
25 languages Scoop.it,
including Storify, and others
English,
much more. All search results can be automatically translated in the language selected by user.
Arabic, Chinese, Croatian, Czech, Danish, Dutch, Finish, French,
Social Gaming andInstagram
Virtual World German, Hungarian, Indonesian, Italian, Malay, Norwegian,
Analytics: Users can also set up Twitter profiles, Facebook pages, YouTube channels, profile Polish, Portuguese, Russian, Slovak, Spanish, Swedish, Turkish,
and Google+ profiles in the system and discover insights about relevante.g., Battle.net,
content, Discord,geography,
influencers, Imvu, Origin, Playstation, Second Life, Smallworlds, Teamspeak, Twitch, Zynga, Xbox Live, and others.
and others. Geographic Coverage: Worldwide
sentiment, trending topics and much more.
Key SMM Concepts – Media Coverage

Online news, print, TV, radio, internal and The content clients may license directly
external databases (e.g., client data,
or
information aggregators and databases such
as LexisNexis, Factiva, professional specialized Specific sources that the client wants to
database, etc.) process.
 What are your media coverage requirements for social media monitoring?

-
Key SMM Concepts and Benefits

Key Benefits:
Generate More Qualified Leads
Key Business Goals: Shorten the Sales Cycle
Create Thought Leadership
Improve Visibility, Awareness, Advance Brand Advocacy and Increase Brand Value
Increase Sales,
Improve Brand Reputation and Counter Negative Perception
Market Share,
Customer Retention,
Identify and Create New Partnerships
Operating Margin,
ROI Reduce Marketing, Market Research, Research & Development, IT, Recruitment, and other Operating Costs
Test Ideas and Launch Product
Increase Operational Efficiency
Improve Customer Services, Engagement, Experience, Satisfaction and Customer Retention
Key SMM Concepts – Key Product Applications

Marketing & Corporate

Key Benefits Social Media Marketing Market Research
Communication
for Each
Business
Function:
Business Development,
Product R&D and
Event Management Sales and Lead Open Source Intelligence
Innovation Management
Generation
Public Relations (PR) Investor Relations (IR) Operations Legal
Search Engine Marketing Advertising Customer Services Human Resources
Understanding SMM Market and Market Trends
Market Size and Growth
 Size and Growth:
http://bit.ly/ZpZbEa
 Key Market Characteristics
 Key Growth Factors
Market Dynamics




Partnerships on the Rise and Evolving


1,247 partnership relationships
 Type of partnerships and examples
 Which SMM Technology Providers have the largest partner ecosystem?

Which type of platforms these providers offer?
 Why the partner ecosystem should be taken into consideration when
choosing the SMM Tool and Services?
Partnership Ecosystem Map of Featured SMM Technology
Vendors – produced by Social Media Research Foundation via
NodeXL
Mergers & Acquisitions

M&A Activity in SMM Market (Period 2007-2017)

60
50 53
Number of Deals
48
40 43
30 35 36
32
30
27
20
10 13
5 5
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 3rd Quarter
 Which SMM vendors scored the largest number of acquisitions in the last 2 years?
 What are some potential acquisitions we can expect to see in 2018?
Technology Innovation


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
Customer Position





Bringing Owned and Earned Media Together


Media Type Definition Media Components (Examples)
Company’s Website, Mobile site, Company’s social media accounts

Company’s owned media managed by a brand and built
including Company’s blog & microblogs (Twitter, etc.), Company’s social
OWNED MEDIA for long term relationships with their customers &
network accounts (e.g., Facebook, LinkedIn, etc.), online communities,
earned media. Typically used for targeting customers.
sales collateral like email newsletters/brochures, etc.
Organic mentions of a company’s brand on other
websites, social platforms, online communities, etc.,
EARNED often resulted from a successfully executed and well Word of mouth, Buzz on Facebook Twitter, Dig, YouTube, Flickr, blogs,
MEDIA managed owned and paid media campaigns (e.g., forums, communities, etc.
Marketing and PR efforts). Typically used for targeting
advocates.
Paid by a brand and feeds into owned and creates Traditional ads, Paid Search, Sponsorship, Print, Magazine, Television,
PAID MEDIA
earned media. Typically used for targeting prospects. Radio, Cinema, Banners, Direct mail, in-store media, etc.
Which SMM tools bring together owned & earned media?

The growing importance of mobile platforms continues
Ubermetrics DELTA Dashboards

– Access Mentions Across any Devices including
Brand24 Desktop and Mobile Dashboards
Desktop, iPhone and iPad
–Access Mentions, Reach Trend Analysis and Volume
of Mentions by Media Type Across Devices Coosto: Customer Engagement Application
on Different Devices
 Which other SMM tools offer mobile app?
More SMM Tools Employing AI and Image Recognition to Tackle Visual Content
IMAGE RECOGNITION (EXAMPLE)
Sprinklr Visual Insights – Measure the full impact of a brand outside text
mentions Sprinklr automatically scans photos for logos, brand names, and
other unstructured brand-related contents across social channels and web
and highlights attributes such as audience gender, sentiment, style, and
channel specific behavior
 Which other SMM tools are employing or developing image recognition technology?
Businesses are increasingly investing in social
programmes like Social Selling, Employee
Advocacy and Branded Customer
communities, Social Apps (e.g., chatbots),
Influencer Relationship Management,
Event/Sponsorship Activation, Social
Advertising, and Social Commerce.
 Which SMM tools are starting to

support programmes such as social
selling, employee advocacy, social
advertising, social apps like chatboots,
etc.?
Social Selling: Curalate’s Live Shoppable Instagram Gallery – Allows Users to Drive
More Traffic from Instagram with Like2Buy by Directing to PDPs and Showing
Recommended Products. Curalate’s Like2Buy turns Instagram visitors into customers
and fans by connecting Instagram content to the products it represents.
Businesses are increasingly investing in social
programmes like Social Selling, Employee
Advocacy and Branded Customer
communities, Social Apps (e.g., chatbots),
Influencer Relationship Management,
Event/Sponsorship Activation, Social Social Advertising: Quintly - Social Ads Performance Table Showing Objective, Reach, Impressions,
Advertising and Social Commerce. Page Likes, Reactions, Comments, Clicks, Post Type, Creative Type
 Which SMM tools are starting to

support programmes such as social
selling, employee advocacy, social Quintly: Social Ads Key Metrics Table Showing Ads, Total Spend, Page Likes, Reactions, Comments,
advertising, social apps like chatboots,

Clicks, Impressions, Avg. Reach per Ad
etc.?
Source: Social Media Monitoring Tools and Services Report, November 2017; Quintly: Social Ad Costs Table Showing Frequency, Spend CPM, CPC, CPP, CPE, Creative Type
http://ideya.eu.com/publications/publications.html
SMM Tools – Key Product Features and Factors
Impacting the Selection Process
Data Acquisition Coverage Media Coverage
Alerts Data Latency Language Coverage
Data Data Export Geographic Coverage

Data Cleaning For Spam
Management Application Programming Interface (API) Industry Specific
Integration Coverage
Data Archiving
Media Statistics Dashboard

Process
Filtering and Sorting of Results
Management Workflow Management
Sentiment Analysis and User
Interface Engagement Function / Publishing
Influencer Profiling and Analysis
Data Analysis Audience Analysis and Targeting Customer Relationship Management
and Viral Content Tracking and Analysis
Visualization Pricing
Trend Analysis
Clients and Partners
Topic and Theme Analysis
Word/Tag Cloud Factors Year of Product Release
Competitive Monitoring and Analysis Product Applications
Predictive Analytics Industry Focus
Campaign Monitoring and Measurements Company Size
Key Product Features - % of Companies
Products Differ In Terms

% of Products,
Offering Specific
2017 2016
Feature
2017 vs. 2016 54%
CRM
Of Product Features, But

53%
31%
Publishing 27%
68%
Engagement Function 68%
the Difference is Slowly

75%
Workflow Management 72%
68%
Customizable Dashboard 66%
Diminishing
77%
Campaign Mgmt & Monitoring 73%
88%
Competitive Analysis 84%
65%
Word / Tag Cloud or Clusters 63%
83%
Topic /Theme Analysis 81%
95%
Trend Analysis 95%
18%
Predictive Analytics 14%
26%
Viral Content Tracking 17%
84%
Influencer Analysis & Profiling 84%
29%
Audience Analysis and Targeting NA
10%
Social Network Analysis NA
50%
Human Sentiment Analysis 46%
73%
Automated Sentiment Analysis 72%
44%
Filtering by Demographics 35%
84%
Filtering by Keywords 67%
73%
Filtering by Geography 63%
84%
Filtering by Media 76%
81%
Data Archiving 76%
83%
API Integration 78%
88%
Data Export 84%
81%
Data Alerts 77%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Data Management Coverage
Features 
Data Acquisition: Data 

Coverage (Media, Language,

Geographic, Industry), Data
Latency, Data Cleaning 
 Which tools offer the broadest media, geographic and language coverage?
Data Alerts
 Which tools offer sentiment analysis in more than 10 languages?
Data Latency
Data Export 
 Which tools offer near to zero data latency?

Application Programming
Interface (API) Integration Data Quality


Data Archiving
 What are your requirements in terms of media, geographic, or language coverage?

Data Management TABLE 8 SMM Product Comparisons by Media & Language Coverage
(a Sample out of 173 tools)
Features
Product Language Coverage & Geographic
Data Acquisition: Data Media Coverage
Name Coverage
Listening/Monitoring: covers mainstream social networks primarily through direct API Languages: Users can identify, translate, or filter 65
Geographic, Industry), Data Sprinklr
relationships with vendors such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, languages to engage with global audiences. Sprinklr
Latency, Data Cleaning Google+, YouTube, Sina Weibo, Tencent Weibo, Renren, Flickr, Vimeo, Youku, VKontakte, & also performs text analytics in over 65 languages
others; can access content broadly via blogs and blog posts, forums, mainstream news sources, including Arabic, Danish, Dutch, English, French,
review sites, rating, and others; holds multiple badges for channel management, advanced German, Hebrew, Indonesian, Italian, Japanese,
analytics, paid media, and other capabilities with each of the mainstream social networks. Both Korean, Malay, Mandarin/Chinese Traditional,
Data Alerts inbound and outbound messages can be analyzed through the Listening module for any owned
social accounts, as well as content identified via broad search where such functionality is available.
Mandarin/Chines Simplified, Norwegian, Polish,
Portuguese, Russian, Spanish, Singlish, Swedish,
Turkish, and others.
Sprinklr Apps: expand unified ecosystem and connect social to existing enterprise systems such as
CRM, marketing automation, asset management, reporting and analytics, profile and message
enrichment systems, and much more; Sentiment analysis available for 22 languages
including English, Arabic, Danish, Dutch, French,
Sprinklr Marketplace – integrations with social sources like WordPress and Jive, chat tools, German, Hebrew, Indonesian, Italian, Japanese,
Data Export customer service ticketing systems, and web analytics providers. Korean, Malay, Mandarin/Chinese Traditional,
Publishing for over 20 social networks including Facebook, Twitter, LinkedIn, Google+, YouTube Mandarin/Chines Simplified, Norwegian, Polish,
Instagram, Jive, Flickr, Pinterest, RenRen, Sina Weibo, Tencent Weibo, Foursquare, Slideshare, Portuguese, Russian, Spanish, Singlish, Swedish, and
Tencent Weibo, LiveChat, Tumblr, Vkontakte, Zendesk, SurveyMonkey, and WordPress. Turkish. Geographic Coverage: Worldwide;
Talkwalker Language: Talkwalker aggregates 187 languages with

Application Programming Monitoring: Facebook, Twitter (full firehose), Pinterest, Flickr, Google+, Instagram, Foursquare, a possibility to add more languages based on a client
Interface (API) Integration
YouTube, Vimeo, as well as blogs, forums, and online news sites. Users can expand their needs. Talkwalker’s user interface is available in five
monitoring environment beyond online and social media by adding print, newswires (LexisNexis), languages: English, German, French, Spanish, Italian
TV and radio broadcast monitoring. It provides the most complete global coverage of owned and and Turkish.
earned media in 187 languages. Users can also add their own data to combine social data with
lead gen figures, sales, weather data, and much more. All search results can be automatically
Sentiment analysis is offered in 25 languages
translated in the language selected by user.
including English, Arabic, Chinese, Croatian, Czech,
Data Archiving Analytics: Users can also set up Twitter profiles, Facebook pages, YouTube channels, Instagram
Danish, Dutch, Finish, French, German, Hungarian,
Indonesian, Italian, Malay, Norwegian, Polish,
profile and Google+ profiles in the system and discover insights about relevant content,
Portuguese, Russian, Slovak, Spanish, Swedish,
influencers, geography, sentiment, trending topics and much more.
Turkish, and others. Geographic Coverage:
Worldwide
What are your requirements in terms of media, geographic, or language coverage?

Data Management TABLE 9. Industry Coverage – List of SMM Tools and Services
Features (a Sample out of 173 tools)
Data Acquisition: Data

Coverage (Media, Language, SMM Tools & Services Industry Focus
Latency, Data Cleaning
Lucidya caters to businesses and brands across all industry segments, with special focus on
Lucidya Media & Journalism, Retail, Telecoms, Finance, FMCG, and Marketing Agencies
Data Alerts
Sprinklr caters to agencies and large, global organizations across industry sectors with
Sprinklr special focus on Financial Services, Hospitality and Travel, High Tech, Consumer Products,
Manufacturing, Media & Publishing, Pharmaceutical, and Retail verticals
Data Export
YouScan caters to businesses across all B2C industry sectors including FMCG, Automotive,
YouScan Pharmaceutical, Consumer Electronics, Finance and others.
Interface (API) Integration (A Sample Out of 173 SMM Tools Profiles)
 Is industry specialization important to you?

Data Archiving
 What is your industry focus?
Data Management
Data Alerts
Features
 STANDARD ALERTS:
Coverage (Media, Language,  THRESHOLD ALERTS:

Data Alerts
Data Export
Data Export


Data Archiving
 Which tools offer standard or /and threshold alerts?
Data Management
Examples – Data Alerts
Features
Threshold Alerts: Lucidya Alerts - Real-
Data Acquisition: Data Time Threshold Alerts Based on Volume
Coverage (Media, Language, of Mentions and Influence
Data Alerts
Data Export
Data Archiving
Alerts: Standard Alerts

– Twilert Dashboard – Create New Twilert
Data Management Application Programming Interface (API) Integration (2017: 83% of Featured SMM Tools)
Features

Geographic, Industry), Data 
Data Alerts




Data Export 





Data Archiving for Historical Benchmarking & Compliance (2017: 81% of Featured SMM Tools)

Data Archiving
Data Management
Examples – API Integration
Features
API Integration: Sprinklr Market Place -
Data Acquisition: Data Integration with existing CRM Systems,
Coverage (Media, Language, Analytics, Marketing Automation, Asset
Geographic, Industry), Data Management, Profile, Message
Latency, Data Cleaning Enrichment Systems, etc.
Data Alerts
Data Export
Data Archiving
API Integration: quintly Integrations with Facebook Ads - Social Ads Performance Table Showing Objective, Reach,
Impressions, Page Likes, Reactions, Comments, Clicks, Post Type, Creative Type
Data Management TABLE 18. SMM Product Comparison Based on the Key Data
Features Management Features: Alerts, Data Export, API Integration, and Data
Archiving – List of SMM Tools and Services
Coverage (Media, Language, (a Sample out of 173 tools)
Data Alerts
SMM Tools & Services Alerts Data Export API Integration Data Archiving
Data Export  SemanticForce Yes Yes Yes Yes
 YouScan Yes Yes Yes Yes
(A Sample Out of 173 SMM Tools Profiles)
Data Archiving
Data Analysis and
Media Statistics
Visualization Features

Media Statistics
Filtering and Sorting

Type of Metrics
Sentiment Analysis
 Channel Metrics:
Influencer Profiling & Analysis
Audience Analysis & Targeting

 Cross Channel Social Performance
Viral Content Tracking & Analysis  Category Metrics:
Trend Analysis
Word/Tag Cloud 
Clustering
 What are the key metrics under each category and which
Competitive Analysis tools offer them?
Predictive Analytics  What are the key measurement challenges?
Campaign Monitoring
Data Analysis and
Examples – Media Statistics
Media Statistics: Curalate’s Onsite Gallery Reporting –
Media Statistics Allows Users to View Overall Revenue Metrics Driven by
Onsite Gallery, or Dive into Performance of Individual
Filtering and Sorting Content Pieces, Contributors, and Products
Sentiment Analysis
Viral Content Tracking & Analysis
Trend Analysis
Word/Tag Cloud Sprout Social Reports – Instagram Profiles

Top Instagram Posts by Engagement and Daily Audience
Growth
Clustering
Competitive Analysis Quintly: News RSS – Key Metrics Table (Alexa Rank,
Alexa Reach Per Million, Alexa Page Views per User,
Predictive Analytics Alexa Sites Linking In, Posts, Facebook Interactions),
Trend Analysis (Posts, Average Facebook Interaction Per
Post), Posts Table (Posts List, Authors, Facebook
Campaign Monitoring Interactions)
Data Analysis and
bc.lab Monthly Channel Report: Development of
Media Statistics Owned Channels by Fans, Interactions, Impressions,
Likes & Shares, Reach, Influencers etc.
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Lucidya Dashboard: Metrics View: Key Metrics Including Unique
People, Potential Reach, Potential Impressions, Trend Analysis,
Campaign Monitoring Top Hashtags, Language Distribution, Latest Posts
Data Analysis and
Social Customer Service Metrics (Example):
Media Statistics SemanticForce - SemanticDesk Business Insights
(Tickets Stats, Average Response Time, Customer
Satisfaction Ratio, Tickets Categories)
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Echobot Dashboard: Web Media Result
Page with Key Statistics and Charts
Campaign Monitoring
Data Analysis and
Filtering of Results (44% - 84% Featured SMM Tools)

Media Statistics


Sentiment Analysis
Influencer Profiling & Analysis 

 How specific you want to be in your analysis? (city level, country level, specific
Trend Analysis language, specific demographics of the author, etc.)

Sorting of Results
Word/Tag Cloud

Clustering
Campaign Monitoring
Data Analysis and
Examples – Filtering & Sorting of Results
Media Statistics
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
BoomSonar Monitoring Dashboard with Extensive Filtering Options BoomSonar Filters and Categories -
- BoomSonar Results Can Be Filtered for Time Ranges, Language, The platform provides over 3,000 categories and numerous filtering
Competitive Analysis Specific Keywords, Site Categories, Influencers, Domains and more options for data analysis
Campaign Monitoring
Data Analysis and
Examples – Filtering & Sorting of Results
Media Statistics YouScan Report: Dashboard with Multi-dimensional Filtering
such as Resource Type, Post Type, Time Period: Only Posts
(Without Comments and Reposts) from Social Networks
Filtering and Sorting (Excluding Forums, News, etc.) Displaying Mentions’ Dynamics,
Hot Trends, the Map of Mentions, and Most Important Metrics
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Competitive Analysis Echobot Media Database: Sorting of Media Sources by Language,

Media Type, Alphabetical, and Reach
YouScan Mentions Flow Screen Filtered by Media Type (Mentions
Campaign Monitoring only from Social Networks) Sorted by Engagement
Data Analysis and
Examples – Geo-Analysis
Media Statistics
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering Geo-Analysis: Lucidya Dashboard: Hawk Eye Geo-Analysis

- Visualization of Live-Streaming and Historical Posts in Real-time on Maps with Clusters, Heat-map or Pins
Competitive Analysis Views and Option to Display Share of Voice by Selected Topics (Comparison)
Campaign Monitoring
Data Analysis and
Visualization Features Sentiment Analysis: Automated Sentiment Analysis (2017: 73% of Featured
SMM Tools); Human Sentiment Analysis (2017: 50% of Featured SMM Tools)
Media Statistics


Sentiment Analysis




Trend Analysis
Topic and Theme Analysis  50% of featured SMM technology providers offer sentiment analysis that involves
human expertise, either through the support of their analysts or allowing users to
Word/Tag Cloud
review and manually override system generated sentiments based on their own
assessment.
Clustering  Key Questions:
 Key Metrics:
Campaign Monitoring
Data Analysis and Examples: Sentiment Analysis
Media Statistics
Sentiment Analysis

bc.lab Monthly Social Media Report: Topic Analysis by Sentiment, Tonality
Trend Analysis Analysis, Sources, Timeline by Sentiment
Word/Tag Cloud
Clustering
Clipit Dashboard:
Campaign Monitoring Mediatoolkit: Automated Sentiment Distribution
Analysis Covering Sentiment Analysis,
Trends, and Key Topics
Data Analysis and Examples: Sentiment Analysis
Visualization Features Cogia Intelligence Web Observer 3.0:
Sentiment Timeline, Emotion Timeline,
Media Statistics Emotion Tag Cloud, Sentiment
Benchmark, Emotion Benchmark
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Predictive Analytics Infegy Atlas Dashboard: Top Topics Infegy Atlas: Detection and Measurement of Emotions and
- Word Cloud indicating Sentiment and Themes Indicating an Intent to Purchase; Infegy Atlas uses
Interactive Sentiment Trending Chart with Filtering Options linguistic analysis to measure a range of emotions including
Campaign Monitoring anticipation, trust, joy, surprise, feat, anger, disgust, sadness.
Data Analysis and
Examples: Automated Sentiment Analysis
Media Statistics
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Buzzcapture Dashboard: Sentiment Analysis
Clustering
Competitive Analysis SemanticForce: Aspect Level Sentiment Dashboard
Campaign Monitoring
Data Analysis and
Examples: Human Sentiment Analysis
Media Statistics Manual Assignment of Sentiment - Mediatoolkit
Dashboard Showing Preview of Query Results by Topic
and the List of Mentions Filtered by Croatian Language
Filtering and Sorting With Option to Manually Assign Sentiment to Each
Mentions and Key Statistics (Likes, Shares, Comments,
Tweets, Reach, Virality)
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Competitive Analysis Manual Assignment of Sentiment - bc.lab

Monitor Dashboards - Crowd Feed Displaying
Posts with Engagement and Manual
Predictive Analytics Sentiment Assignment Options for each Post,
Extensive Filtering Options for More Relevant
Results and Volume Statistics by Channel
Campaign Monitoring
Data Analysis and Influencer Analysis and Profiling (2017 84% of Featured SMM Tools)
 IDENTIFY KEY INFLUENCERS/OPINION LEADERS
Media Statistics
Filtering and Sorting  Opinion Leaders:
Sentiment Analysis 
Audience Analysis & Targeting 
 ACCESS INFLUENCER INFORMATION AND PROFILES

Trend Analysis
Topic and Theme Analysis 
Word/Tag Cloud
 ENGAGE WITH INFLUENCERS
Clustering
 Key Metrics:
Campaign Monitoring
 Which tools offer comprehensive Influencer Analysis and Profiling?
Data Analysis and Examples: Influencer Analysis and Profiling
Media Statistics
Sentiment Analysis
Viral Content Tracking & Analysis Traackr Influencer Identification: Extensive Search and Traackr Influencer Relationship Funnel
Filtering Options Including Topic/Keyword, Location, - Tracking the Key Relationship Stages throughout the Relationship
Demographics, Social Platform, Influence Score Range Process: Unware, Aware, Interested, Engaged, Advocate
Trend Analysis (Reach, Resonance, and Relevance), Source, etc.
Word/Tag Cloud
Clustering
Traackr Influencer’s Digital Footprint Traackr Influencers: Posts-Showing Influencer Name, Metrics
Campaign Monitoring (Audience, Reach, Resonance), Influencer Posts, Trending Hashtags, etc.
Data Analysis and Examples: Influencer Analysis and Profiling
Visualization Features Akio Spotter Influencers Table: Overview
- Influence Score, Tweets, Mentions,
Media Statistics
Followers, Retweets, Retweets Sent,
Replies, Favourites, Listed, Klout Score,
Filtering and Sorting Direct Reach, Echo Reach, and Total Reach
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Brand24: Analysis - Influencers’ Mentions, Influence Score, Influence Brand24: Analysis - Mentions by Category, Influence of Social
and Reach, Key Metrics (Volume of Results, Social Media Results, Media Authors, and Most Active Social Media Authors
Results Beyond Social Media, Estimated Social Media Reach, Positive &
Campaign Monitoring Negative Mentions), Word Cloud
Data Analysis and
Examples: Influencer Analysis and Profiling
Media Statistics
Sentiment Analysis
Trend Analysis
YouScan: List of Authors That Can Be Ranked by Volume of Mentions or
Influence and Filtered by Various Criteria (e.g., Gender, Country) for
Topic and Theme Analysis Targeting; Sentiment Info Allows Users to Easily Identify Brand
Advocates and Detractors
Word/Tag Cloud
SemanticForce: Influencer Profiling and Analysis (Top Authors by
Clustering Volume of Mentions, Number of Friends, Klout Score, and
Sentiment)
Campaign Monitoring
Data Analysis and Social Network Analysis (SNA) – (2017: 10% of Featured SMM Tools)
 Social Network Analysis
Media Statistics

Sentiment Analysis




Trend Analysis
Word/Tag Cloud  Which other SMM tools offer

comprehensive Social Network
Clustering Analysis?
Social Network Analysis: NodeXL Visualization of a Twitter Network
Campaign Monitoring using “Graph in Box” Layout Applied to Network Clusters
Data Analysis and
Examples: Social Network Analysis (SNA)
Talkwalker’s Influencer Network Analysis:
Media Statistics Interactive Influencer Network Analysis Map
Visually Displaying Key Influencers and Their
Relationships within the Network
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Commetric Influencer Network Analysis: Interactive Social
Clustering Network Analysis Map with Filtering Options (e.g., Weight,
Influencer Score, etc.) Showing Individuals in a Group who are
Competitive Analysis Drivers of Change, Trend-Setters and Industry Opinion Makers
Campaign Monitoring Traackr Influence Network Map: An Interactive Network Visualization

Map Showing Who Influences the Influencer and Who They Influence
Data Analysis and Audience Analysis & Targeting (2017: 29% of Featured SMM Tools)
 Audience Analysis
Media Statistics
Filtering and Sorting  basic audience analysis
Sentiment Analysis





Trend Analysis
Word/Tag Cloud 
Clustering
Competitive Analysis  Which tools offer comprehensive Audience Analysis and Segmentation? Check out the
Report.
Campaign Monitoring
Data Analysis and Viral Content Tracking and Analysis (2017: 26% of Featured SMM Tools)

Media Statistics

Sentiment Analysis
Influencer Profiling & Analysis  Which tools offer comprehensive Viral Content Tracking and Analysis?

Examples: Viral Content Tracking and Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Talkwalker Viral Content Tracking and Analysis: Virality Map uberMetrics DELTA Viral Content Tracking and Analysis:
Predictive Analytics Virality Chart Measuring How Specific Articles Spread
through Different Media Channels and Identify those with
the Highest Impact
Campaign Monitoring
Data Analysis and Trend Analysis (2017: 95% of Featured SMM Tools)

Media Statistics

Sentiment Analysis
 Historical Data Coverage:


Trend Analysis  Which tools offer more than 1 year of historical coverage?
Word/Tag Cloud
Clustering
Trend Analysis: Opinion Tracker
Predictive Analytics - Interactive Timeline
Campaign Monitoring
Data Analysis and Examples: Trend Analysis
Media Statistics
Sentiment Analysis
Viral Content Tracking & Analysis Trend Analysis: BlogmeterNow Dashboard - Social Listening Twitter Trend Analysis: BrandSpotter Metrics Dashboard - Number
Stream covering Trends, Top Hashtags, Top Profiles Sorted by Mentions, of Unique Authors over Time, Potential Reach over Time,
Key Twitter Metrics, Top Tweets Sorted by Engagement and Reach Number of Posts by Sources, Mentions per Unique Author,
Trend Analysis Sentiment Trending, Reputation Index Over Time
Word/Tag Cloud
Clustering
Campaign Monitoring Trend Analysis: Mediatoolkit Dashboard Trend Analysis: bc.lab Monthly Social Media
- Sentiment Trending Report Offering Timeline by Sentiment
Data Analysis and Examples: Trend Analysis
Media Statistics
Sentiment Analysis
Influencer Profiling & Analysis Trend Analysis: SentiOne

Customizable Dashboard Showing
Volume of Mentions Over Time and
Audience Analysis & Targeting Sentiment Trending
Trend Analysis
Word/Tag Cloud
Clustering
Trend Analysis: Astute Social -
Sentiment and Emotion Trending
Campaign Monitoring
Data Analysis and Topic and Theme Analysis (2017: 83% of Featured SMM Tools)

Media Statistics

Word/Tag Cloud (2017: 65% of Featured SMM Tools)
Sentiment Analysis



Trend Analysis


Word/Tag Cloud
Clustering
Clustering

Predictive Analytics  Which tools offer advanced Topic Analysis and Clustering?
Campaign Monitoring
Data Analysis and
Examples: Topic Analysis, Word/Tag Cloud, Clustering
Media Statistics
Sentiment Analysis
Trend Analysis
Topic and Theme Analysis Topic Analysis: Isentia Brandtology Dashboard

– Foam Tree
Word/Tag Cloud
Clustering
Emerging Topics, Hot Topics and Word Cloud:
Akio Spotter Dashboard Displaying
Sentiment, Visibility, Must Read, Risk Scores,
Predictive Analytics Emerging Topics, Hot Topics, Word Cloud,
Top Stories, Competitive Analysis/Top
Campaign Monitoring Industry Players and Trends
Data Analysis and Examples: Topic Analysis, Word/Tag Cloud, Clustering
Topic Analysis: Factiva Sample Dashboard
Media Statistics Displaying Corporate Topics: Topics Share of
Voice, Topic Trends and Top Blogs & Sources
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering Chinese Tool Buzzforce™ Topic Analysis showing a

graph with Brand Attributes, Competitors, Hot
Topics, Product Attributes, Products, Purchase
Competitive Analysis Related Concept
Landau Media Dashboard / Analyze
Campaign Monitoring - Top Themes by Number of Posts and Reach
Data Analysis and Examples: Topic Analysis, Word/Tag Cloud, Clustering
Media Statistics
Sentiment Analysis
Viral Content Tracking & Analysis Word Cloud: Salesforce Social Studio - Social
Listening/Analysis including Word Cloud
Trend Analysis
Word/Tag Cloud
Clustering
Word Cloud by Sentiment: Simplify360 Dashboard
Cluster Analysis: Crimson Hexagon ForSight™
Campaign Monitoring Displaying Key Statistics, Trend Line Chart of
Dashboard – Clusters
Mentions over Time, Word Cloud by Sentiment
Data Analysis and
Examples: Topic Analysis, Word/Tag Cloud, Clustering
Media Statistics
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Topic Analysis: Pulsar TRAC – The Bundle Visualization Showing Topic Analysis: NUVI™ Word Burst Chart with Keyword
Predictive Analytics the Most Frequent Correlations between Keywords or Topics Categorization and Sample Mentions
Campaign Monitoring
Data Analysis and Benchmarking and Competitive Monitoring
Visualization Features and Analysis (2017: 88% of Featured SMM Tools)
Media Statistics
Benchmarking Analysis:
Filtering and Sorting 
Sentiment Analysis
Viral Content Tracking & Analysis  Key measures (examples):
Trend Analysis
Word/Tag Cloud  Are you able to measure effectively how your

brand and products measure up to the
Clustering competition or industry as a whole?
 Which SMM Tools offer comprehensive Competitive Analysis: BoomSonar Analysis
Benchmarking and/or Competitive Analysis? Dashboard Allows Brands to Analyze Competition
Predictive Analytics (e.g., Competition Trends, Share of Voice, Channel
Insights), the Influencing Users on All Results, and
Measure Web and Social Media Campaigns
Campaign Monitoring
Data Analysis and Examples: Benchmarking and Competitive Monitoring and Analysis
Media Statistics
Sentiment Analysis

Competitive Analysis: Cision Communications Cloud/Analytics –
Trend Analysis Competitive Analysis Including Company Mindshare, Share of
Voice, Prominence and Impact
Word/Tag Cloud
Clustering
Competitive Analysis: Blogmeter Social Analytics Dashboard
Competitive Analysis Offering Instagram Competitor Engagement Map Used For
Comparison of Brand and Competitors’ Instagram Performance
Predictive Analytics by Engagement and Number of Followers, Comparison Ranking
and Trend by the main metrics (engagement, followers, new
Campaign Monitoring followers, posts and unique authors)
Competitive Analysis: Brand24 - Competitive Analysis including
Media Statistics Volume of Mentions Over Time by Competitors, Competitor
Data such as Volume of Mentions, Sentiment, Share of Voice by
Media Source and Share of Sentiments
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Mediatoolkit: Competitive Analysis
Competitive Analysis – Share of Voice by Competitors
Competitive Analysis: Coosto Brand Comparison in
Campaign Monitoring Media Monitoring Module
Media Statistics
Sentiment Analysis
Viral Content Tracking & Analysis Talkwalker’s Preconfigured Use Case Dashboard: Competitive
Analysis - Key Metrics Including Share of Topics, Reach vs
Engagement and Share of Voice Comparison by Competitors
Trend Analysis
Word/Tag Cloud
Competitive Analysis: Lucidya Competitive Analysis

Clustering Dashboard Featuring Comparison of Volume of Mentions over
Time, Top Hashtags, Latest Posts and Language Distribution
Competitive Analysis by Competitors, Unique People, Potential Reach and Potential
Impression
Competitive Analysis: Quintly Basic Competitive Facebook Analysis
(T-Mobile/AT&T) – Interaction Rate, Avg. PTAT, PTAT, Avg.
Campaign Monitoring
Interaction per Post over Time, Interaction Rate by Post Type
Media Statistics
Sentiment Analysis

VICO PRISY Dashboard – Review Monitoring Overview
Trend Analysis

VICO PRISY Dashboard – Review Monitoring Product List
Word/Tag Cloud
Clustering
Predictive Analytics Competitive Analysis: Simplify360 Channel Dashboard – Comparing

Engagement Trends, Relative Share of Engagement, Total Fans, and
Campaign Monitoring Relative Share of Fans by Competitors
VICO PRISY Dashboard – Price Monitoring
Data Analysis and Predictive Analysis (2017: 18% of Featured SMM Tools)

Media Statistics

Sentiment Analysis 

 We have identify 32 SMM Tools currently offering Predictive Analytics. Which SMM tools
Audience Analysis & Targeting offer Predictive Analytics?
Viral Content Tracking & Analysis PREDICTIVE ANALYTICS (EXAMPLE)

IBM Watson Analytics for Social Media:
Predictive Analytics for Everyone -
Trend Analysis Predictive Models and Discoveries
Word/Tag Cloud
Clustering
Campaign Monitoring
Data Analysis and Campaign Monitoring and Measurement (2017: 73% of Featured SMM Tools)

Media Statistics
Filtering and Sorting 
Sentiment Analysis



Trend Analysis


Word/Tag Cloud
Clustering
 Which SMM tools offer campaign monitoring?
Competitive Analysis  What are the most important metrics for measuring campaign performance?
Campaign Monitoring
Data Analysis and Examples: Campaign Monitoring and Management
Media Statistics
Sentiment Analysis
Viral Content Tracking & Analysis Sprinklr Content Marketing: Omni-channel Marketing Calendar of
Record to Plan and Manage Holistic Campaigns and Increase Brand
Reach, Campaign Effectiveness and Content Reuse
Trend Analysis
Word/Tag Cloud
Clustering Sprinklr Dashboard Reporting - Campaign Insights

Providing Engagement (Likes, Comments, Shares) Over Time,
Competitive Analysis Engagement by Type, Engagement Trending by Media Type, Share of
Voice by Media Type, Message Scorecard
Sprinklr Production Dashboards to Keep Pulse on Global Campaigns -
Campaign Monitoring List of Messages Including Message Name, Content, Campaign,
Scheduled Time, Author, Market
Data Analysis and Examples: Campaign Monitoring and Management
Media Statistics Talkwalker’s Preconfigured Use Case Dashboard - Hashtag
Campaigns Measuring the Volume, Engagement and Reach of
the Company's Campaigns
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Competitive Analysis Adobe® Social - Social Campaign Details including

Goal Progress, Performance (Revenue, Click
Through, Engagements, Conversion Rate,
Predictive Analytics Engagement Rate), Campaign Timeline, Revenue by
Link, Revenue by Post Type, and others
Campaign Monitoring
Data Analysis and TABLE 27. SMM Product Comparison Based on the Key Data Analysis
Visualization Features and Visualization Features:
Automated Sentiment Analysis, Human Sentiment Analysis, Influencer Analysis and
Media Statistics
Profiling, Trend Analysis, Topic/Theme Analysis, Word/Tag Cloud or Clusters,
Filtering and Sorting Competitive Analysis, Social Network Analysis, Audience Analysis & Targeting,
Campaign Management & Monitoring
Sentiment Analysis
Influencer Profiling & Analysis Audience

Automated Human Influencer Topic Word / Tag Social Campaign
Trend Competitive Analysis
Sentiment Sentiment Analysis & /Theme Cloud or Network Mgmt. &
Audience Analysis & Targeting SMM Tool Analysis Analysis Profiling
Analysis
Analysis Clusters
Analysis
Analysis
and
Monitoring
Targeting
Viral Content Tracking & Analysis BoomSonar Yes Yes Yes Yes Yes Yes Yes Yes Yes
Trend Analysis Lucidya Yes Yes Yes Yes Yes Yes Yes Yes Yes
NodeXL Yes Yes Yes Yes Yes Yes Yes

Yes as a part
Word/Tag Cloud Sprinklr Yes Yes Yes Yes Yes Yes Yes
of
Advertising
Cloud Yes
Clustering
Talkwalker Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Competitive Analysis YouScan Yes Yes Yes Yes Yes Yes Yes Yes Yes
Predictive Analytics Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Campaign Monitoring (A Sample Out of 173 SMM Tools)

Process Management Dashboard
and User Interface
Features

Standard / Pre-defined Dashboards (2017: 32% of Featured SMM Tools)


Dashboard Customizable Dashboards (2017: 68% of Featured SMM Tools)


Workflow Management 
 Which tools offer customizable dashboards?

Engagement Function and
Publishing
Customer Relationship
Management (CRM)
Sprinklr Social Cloud Display:
Providing Sophisticated Design Capabilities
with Modern Templates to Visualize Live
Data, Insights, Analysis and Content, and
Style Editor for Visual Fine Tuning
Process Management Examples: Customizable / Standard Dashboards
and User Interface
Features quintly Discover Page: Popular Dashboards
Among quintly’s Users Allowing Users to Explore
500+ Default Metrics and Discover New Metrics
and Premade-Dashboards Templates
Dashboard
Workflow Management

Publishing
Commetric Social Media Analytics Customizable Dashboards
- Audience Analysis (Demographic Analysis by Gender and
Geographic Analysis by Country), Top Events Discussed and
Customer Relationship Main Topics Discussed
Management (CRM)
SentiOne Customizable Dashboard Allowing

Users to Select Widgets Based on Their Needs
(e.g., Trend Analysis by Source, Post Strength,
Gender Analysis, Gender Analysis Change, and
much more)
Process Management
Examples: Customizable / Standard Dashboards
and User Interface
Features Talkwalker’s Preconfigured Use Case Dashboard - Crises
- Key Metrics Including Share of Sentiment, Negative Sentiment
Trends and Volume and Growth in Mentions, Engagement, and
Potential Reach
Dashboard
Workflow Management

Publishing
Coosto: Customizable Performance
Management (CRM) Center that is Easily Configurable Based
On Customers’ Needs
Talkwalker’s Customizable Dashboards

– Example of Custom-made Product
Analysis Dashboard
Process Management
Workflow Management (2017: 75% of Featured SMM Tools)
and User Interface
Features 
Dashboard

Workflow Management
Workflow Management is essential for organizations that either

Engagement Function and 

Publishing


Management (CRM)
Process Management
Key Elements of Workflow Management (examples)
and User Interface
Features  COMPLEX PERMISSION MANAGEMENT
 STANDARD OR CUSTOMIZABLE WORKSPACE WITH SOCIAL INBOX, FOLDERS AND

TAGS
Dashboard
Workflow Management  PUBLISHING CONTENT ADMINISTRATION FUNCTIONALITY AND TOOLS

Publishing  CENTRAL FILE LIBRARY
Management (CRM)  ACCOUNT MANAGEMENT FEATURES
 OTHER FEATURES:
Process Management Examples: Workflow Management Features
and User Interface
Features SpotterStudio Back Office Workflow
Management Tool for Project
Management, Sourcing, Queries,
Users, Data Qualification, Quality
Control, and Dashboard Management
Dashboard
Workflow Management

Publishing
Management (CRM) Sprout Social Team Collaboration: Task Assignment
Simplify360 Workflow Management: Assigned/Re-Assigned Posts

With Options to Respond, Close, Ignore, Reject or Re-Assign
Process Management Examples: Workflow Management Features
and User Interface
Features
Dashboard
Workflow Management
Sprout Social Inbox: Messages With Extensive Filtering Options Sprout Social Publishing: Message Approval
by Profiles and Message Types

Publishing
Management (CRM)
Sprout Social Publishing: Asset Library Sprinklr Centralized Ads Creative Library To Use, Localize and
Reuse High Performing Ad Collateral
Process Management Engagement Function (2017: 68% of Featured SMM Tools)
and User Interface
Features

Dashboard
Publishing Function (2017: 31% of Featured SMM Tools)

Workflow Management

Engagement Function and 

Publishing

Customer Relationship 
Management (CRM)

Process Management Examples: Engagement Function and Publishing
and User Interface
Features
Dashboard
Workflow Management Cogia Intelligence Engagement Console: Provides Scheduling of Posts In OBI4wan Webcare Dashboard: Multi-User Webcare that Allows
Advance, Assignment Features, Posting Calendar, View of All Photos and Users to Respond Directly from One Solution for Optimal
Videos, Reposting Tool and Publishing Approvals Application of Customer Services or Crisis Management

Publishing
Management (CRM)
BoomSonar Reply to Tweet Pop-Up: Users Can Reply, Retweet and

Direct Messages to Twitter Users within BoomSonar and Easily Create Salesforce Social Studio: Social Engagement
Social CRM Records
Process Management Examples: Engagement Function and Publishing
and User Interface
Features
Dashboard
Workflow Management
OBI4wan Publishing Module with Content Calendar and
Salesforce Social Studio: Social Publishing - Collaborative Calendar
Scheduled Messages

Publishing
Management (CRM)
Sprinklr Marketing Cloud Panel: Managing Content Coosto: Publishing - Message Preview in Coosto
Creation - From Brief Templates to Customizable Content Publishing Module
Creation Within One Collaborative Environment
Process Management Customer Relationship Management (CRM) (2017: 54% of Featured SMM Tools)
and User Interface
Features

Dashboard 
Workflow Management


Publishing
 54%
Management (CRM)
Examples: Social CRM

BoomSonar Social CRM: Integrated Social CRM
Allows Brands to Engage with Customers,
Assign Duties to Team Members, Track
Customer Relations and Archive Results
Process Management TABLE 28. SMM Product Comparison Based on Process Management
and User Interface and User Interface:
Features Customized Dashboards, Workflow Management, Engagement,
Publishing, and CRM
Dashboard
Customizable Workflow Engagement CRM System or Integration with

SMM Tools Publishing
Dashboard Management Function 3rd party CRM systems
Workflow Management
 BoomSonar Yes Yes Yes Yes Social CRM and integration options

Allows integration with third party
Publishing  SemanticForce Yes Yes Yes
client CRM systems
Customer Relationship (A Sample Out of 173 SMM Tools Profiles)

Management (CRM)
Other Factors Impacting
What is your budget and how much can you spend on SMM Tool?
the Selection Process
Pricing Models and Pricing Structure
Pricing 
Clients & Partners
Year of Product Release

Pricing Packages

Product Applications / Use

Cases  http://ideya.eu.com/publications/publications.html
Industry Focus
Company Size & Offices
Other Factors Impacting TABLE 29. Pricing and Sample Client List (as of October 2017)
the Selection Process SMM Tools &
Services Pricing Information Key Clients
More than 1,000 globally recognized clients including

Pricing Bayer, Cisco, Dell, Deloitte, DuPont, French Connection,
Frontier Airlines, Groupon, Hearst Digital, Hewlett
The Sprinklr's platform is priced based on the number of enterprise users and work
Packard, Intel, Imax, JP Morgan Chase & Co, KPMG,
groups and typically ranges from $75 to $200 per user per month. Sprinklr price can
Sprinklr starts at around 100k a year for global brands, depending on number of users.
Listerine, McDonalds, Microsoft, NASA, Nasdaq, Nestle,
Newell Rubbermaid, NHL, Nike, North Face (The), P&G,
Pfizer, Prestige Brands, Praytell Strategy, Samsung, SAP,
Starwood Hotels and Resorts, Timberland, Toro, Trend
Clients Micro, Virgin America, and many others.
The company currently offers 3 plans:

 Monitoring Plan for £3,990/year of $399/month. The plan covers unlimited results
and users, 5 monitored topics, engagement tracking, automatic sentiment
Year of Product Release detection, Smart Alerts about important mentions, emerging trends discovery, and
unlimited mentions tagging.
 Analytics Plan for $8,990/year or $899/month. The plan covers unlimited results
and users, 10 monitored topics, all features of Monitoring Plan plus multi- YouScan clients include leading global brands and
dimensional analytics, audience insights and automatic detection of commercial digital agencies:
Product Applications / Use mentions. The plan is intended for companies and agencies who need social media  Corporate clients: Coca-Cola, Danone, Dyson,
Ferrero, L’Oréal, Lenovo, McDonalds, Michelin,
Cases YouScan
monitoring and deep analytics of discussions.
 Enterprise Plan for $23,990/year or $2,399/month. The plan covers unlimited Nestle, PepsiCo, Estee Lauder, Vodafone, McKinsey,
results and users, 25 monitored topics, all features of Analytics Plan plus API Deloitte, Auchan, and others,
access, CRM integration, and users' access rights. The plan is intended for  Agencies: GroupM, Mindshare, Kantar TNS, IPSOS,
companies and agencies who need all features of social media monitoring, deep and many others.
analytics and integration of data to business process.
Industry Focus Each pricing plan includes: Monitoring of social networks, blogs, forums and reviews,
Data filtering by authors' geo and gender, Slack integration, Reports on sources,
authors and sentiments, Competing brands comparative reports, Trending words
clustering, Spam sources and authors filtering, Teamwork features, Data export, and
Free account setup and training.
Other Factors Impacting TABLE 7. SMM Tools - Key Functions and Product Use Cases
the Selection Process TABLE 16. Industry Coverage – List of SMM Tools and Services
Pricing
SMM Tools & Key Use Cases (Product
Key Functions/ Areas Industry Focus
Services Applications)
Marketing (Brand Monitoring, Campaign

Clients & Partners Measurement, Brand Health), Market Research Lucidya caters to businesses and brands across
Search, Monitoring, Analysis, (Consumer and Brand Insights, Competitive Analysis all industry segments, with special focus on
Lucidya Reporting & Benchmarking), PR (Reputation Media & Journalism, Retail, Telecoms, Finance,
Management/Crisis Management), Product FMCG, and Marketing Agencies
Development, and Customer Care
Year of Product Release
Sprinklr caters to agencies and large, global
Listening/Monitoring, Marketing and Communications, PR/Crisis organizations across industry sectors with
Management, Publishing, Management, Customer Care, Advertising, Sales, special focus on Financial Services, Hospitality
Product Applications / Use Sprinklr Engagement, Analysis, Human Resources/Recruitment, Market Research, and Travel, High Tech, Consumer Products,
Cases Reporting Compliance Manufacturing, Media & Publishing,
Pharmaceutical, and Retail verticals
YouScan caters to businesses across all B2C

Monitoring, Analysis, Audience Marketing & PR (Lead Generation, Reputation
industry sectors including FMCG, Automotive,
Industry Focus YouScan Insights, Trends Detection, Management), Market Research (Consumer
Pharmaceutical, Consumer Electronics, Finance
Sales Lead Discovery Insights, Competitive Analysis), Customer Support
and others.

SMM Tools and Services Report 2017
- Report Structure
Report Structure
 Part 1: Analysis and Comprehensive Guide offering detailed overview of key product features, product screenshots, comparative
analysis of products based on key features, pricing, clients, and much more
 Part 2: SMM Tools and Service Directory featuring elaborate profiles of 173 SMM products and services
Our Approach
 Our services are fully adaptable to your needs:
Do It Yourself Approach Customized Reports

 Analysis Part – expand your understanding of key SMM  Customized Reports specifically tailored to meet specific
concepts, benefits, product offerings, features and pricing clients’ needs
 Directory with access to 173 elaborate product profiles to  Comparative Analysis of Selected SMM Products and
choose from elaborate profiles
SMM Tools Report Table of Content
PART 1 – SOCIAL MEDIA MONITORING TOOLS AND SERVICES REPORT – ANALYSIS 5.2.2 Data Analysis and Visualization 193
5.2.2.1 Media Statistics 193
1. INTRODUCTION 9 5.2.2.2 Filtering and Sorting of Results 204
1.1 Who Will Benefit from this Report? 12 5.2.2.3 Sentiment Analysis 212
1.2 Scope of the Report 12
5.2.2.4 Influencer Profiling and Analysis 219
2. FEATURED SMM TOOLS AND SERVICES 15
2.1 SMM Tools and Services by Availability 15 5.2.2.5 Social Network Analysis 235
2.2 HQs Locations of SMM Tool and Service Providers 17 5.2.2.6 Viral Content Tracking and Analysis 237
2.3 Emergence of the SMM Tools and Services over the Past Decade 18 5.2.2.7 Trend Analysis 239
3. SOCIAL MEDIA TECHNOLOGIES AND APPLICATIONS 19 5.2.2.8 Topic and Theme Analysis 241
3.1 Definition of Key SMM Concepts 19 5.2.2.09 Word/Tag Cloud 245
3.2 Data Coverage 31 5.2.2.10 Competitive Monitoring and Analysis 247
3.3 Technology 33
5.2.2.11 Predictive analytics 252
3.4 SMM Use Cases and Benefits 38
5.2.2.12 Audience Analysis and Targeting 253
4. MARKET TRENDS 62
4.1 Market Growth 62 5.2.2.13 Campaign Management/Measurement 255
4.2 Market Dynamics 64 5.2.2.14 SMM Product Comparison based on the Data Analysis and Visualizations Features 258
4.3 Technology Innovation 95 5.2.3 Process Management and User Interface 268
4.4 Customer Position 110 5.2.3.1 Dashboard 268
5. A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES 126 5.2.3.2 Engagement and Publishing Function 270
5.1 PLANNING FOR SUCCESS 126
5.2.3.3 Workflow Management 273
5.2 CONSIDERATION OF KEY FEATURES 129
5.2.3.4 Client Relationship Management (CRM) 279
5.2.1 DATA MANAGEMENT 132
5.2.1.1 Coverage: Media, Language, and Industry Coverage 132 5.2.3.5 Product Comparison Based on the User Interface and Process Management Features 281
5.3 Pricing and Clients 291
5.2.1.2 Data Latency and Real Time Monitoring 169
5.2.1.3 Data Cleaning 172
5.2.1.4 Alerts 172 PART 2 – SOCIAL MEDIA MONITORING TOOLS AND SERVICES DIRECTORY
5.2.1.5 Data Export 175
1. Introduction 9
5.2.1.6 API Integration with Third Party Applications 175
5.2.1.7 Data Archiving and Historical Data 178 2. Profiles of Paid SMM Tools And Services 18
5.2.1.8 SMM Product Comparison Based on the Key Data Management Features 185 3. Profiles of Free SMM Tools And Services 949

SMM Tools and Services Report 2017 Directory Profile Structure
 Profiles are presented in structured and uniform way to provide a reader with an easy way to browse and
learn about each SMM tool:
Name of the tool or service: Official name found at the official website
Name of the provider: Name of the company providing the tool or service
Contact information: Tool Website URL; Address, Telephone, E-Mail Address
Leadership: Name of the Founder, CEO, or Director
Geographical coverage: Location of the Company Headquarters (HQs), SMM technology providers' offices worldwide, language and market coverage.
Company status: Privately or Publically Owned
Vendor's company size: Number of employees
Industry focus: Company/tool specialization in major industry segments (if any)

Specific product applications (e.g., Marketing, Market Research, PR, Reputation Management, Social Advertising, Customer Care,
Key product use cases:
Sales and Lead Generation, HR, Legal and others)
Product and service availability: Web based solutions, On-Premise, Mobile, White Label, Agency, Consulting, and others
Monitored social media: e.g., Twitter, Facebook, Google+, LinkedIn, Instagram, YouTube, Snapchat, WhatsApp, Forums, Blogs, etc.
Language coverage: List of languages for text detection and sentiment analysis
Social Media Listening, Social Media Monitoring, Social Media Analytics, Social Media Intelligence, Social Media Management,
Type of Social Tools Offered:
Social Media Marketing Tools, Social Media Customer Care and Social Suites
Tool functionality: Listening, Monitoring, Analyzing, Engaging, Publishing, Collaboration, CRM, etc.
Third party technology: Whether a tool is using third party monitoring technology
Partnerships: List of Partners and Partnership Ecosystem Map of Featured SMM Technology Vendors
Tool description and product Product overview and description of key features including Data management features, Data analysis and visualization features,
features: Process management and user interface, media and language coverage, historical data coverage, etc.
Pricing and Client information: Pricing and Client information for over 150 featured tools - published or provided by a vendor
The year of tool or service

The year the tool was publicly released.
introduction: © 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html
SMM Tools Report – List of Tables
Table 1. Paid SMM Tools and Services (Total 142)
16
Table 2. SMM Tools with Free and Paid SMM Services (Total 21) 16
Table 3. Free SMM Tools (Total 10) 17
Table 4. Distribution of SMM Tools and Services by Provider’s HQs Location 17
Table 5. Social Technologies and Platforms Comparison Based on the Type of Social Tools Offered 23
Table 6. Common Social Media Platforms 31
Table 7. SMM Tools - Key Functions and Product Use Cases 47
Table 8. Top 15 SMM Technology Providers with the Largest Partner Ecosystem 71
Table 9. SMM Tools - Key Partnerships 73
Table 10. M&As in SMM Market (Period 2007-2017) 87
Table 11. SMM Tools Employing Image Recognition Technology 103
Table 12. Command Centre – List of SMM Tools and Services Offering Command Centre 110
Summary List of Latest Updates Introduced by Major Social Networks: Facebook, Instagram, WhatsApp, Twitter, Pinterest, Snapchat,
Table 13 114
and Google+ (Period 2016 - 2017)
Table 14. SMM Product Comparison by Media and Language Coverage 133
Table 15. Multilanguage Sentiment Analytics – List of SMM Tools and Language Coverage 159
Table 16. Industry Coverage – List of SMM Tools and Services 165
SMM Tools Report – List of Tables
Table 17. Historical Data Coverage – List of SMM Tools and Services Ranked by Historical Data Coverage 178
Table 18. SMM Product Comparison Based on the Key Data Management Features: Alerts, Data Export, API Integration, Data Archiving 185
Table 19. Key Social Metrics By Major Social Media Platforms 193
Table 20. Key Social Metrics by Major Categories 198
Table 21. Filtering by Results Media Type – List of SMM Tools and Services 207
Table 22. Filtering of Results by Keywords or Topic – List of SMM Tools and Services 208
Table 23. Filtering of Results by Geography – List of SMM Tools and Services 209
Table 24 Filtering of Results by Demographics – List of SMM Tools and Services 210
Table 25. Viral Content Tracking and Analysis – List of SMM Tools and Services 238
Table 26. Predictive Analytics – List of SMM Tools and Services 253
SMM Product Comparison Based on Key Data Analysis and Visualization Features: Automated Sentiment Analysis, Human Sentiment
Table 27. Analysis, Influencer Analysis and Profiling, Trend Analysis, Topic/Theme Analysis, Word/Tag Cloud, Competitive Analysis, Campaign 258
Management and Monitoring
SMM Product Comparison Based on Process Management and User Interface: Customized Dashboards, Workflow Management,
Table 28. 281
Engagement, Publishing, CRM
Table 29. Pricing and Sample Client List 292

SMM Tools Report – List of Figures
Figure 1. Strategic Approach to Selecting and Employing SMM Tools and Services 11
Figure 2. SMM Tools and Services by Current Status 15
Figure 3. Featured SMM Tools and Services by the Year of Introduction (1998 –2017) 18
Figure 4. Map of Featured Social Technologies and Platforms Based on the Type of Tools They Offer 19
Figure 5. Number and Percentage of Featured Social Technologies and Platforms by Type of Social Tools 22
Figure 6. Social Network Sites Worldwide by Number of Active Users in Millions (as of August 2017) 32
Figure 7. The Ways Social Media Monitoring and Engagements Can Impact Your Business Performance 38
Figure 8. Key Use Cases of SMM Tools 41
Figure 9 Featured SMM Tools and Services – Number and Growth (%) (2005 – 2017) 63
Figure 10. Timeline – The Year of Tool/Service Introduction 65
Figure 11. Partnership Ecosystem Map of Featured SMM Technology Vendors 70
Figure 12. M&A Activity in the SMM Market (Period 2007-2017) 81
Figure 13. Cluster Analysis Chart 98
Figure 14. Predictive Analytics 100
Figure 15 Visual Insights – Measure the Full Impact of a Brand Outside Text Mentions - Automatically Scans Photos for Logos, Brand Names, & Other Brand-Related Contents & Highlights Attributes such as Audience Gender, Sentiment, Style & Channel Specific 102
Behavior
Figure 16. Access across Any Device Including Desktop, iPhone/iPad, and Android 105
Figure 17. Social Intelligence Center View, “Command-Style Center” Creation Capabilities 111
Figure 18. The Tool Key Features and Factors Impacting Selection Process 130
Figure 19. SMM Key Product Features - Percentage of SMM Products Offering Specific Feature 131
Figure 20. Alerts: Threshold Alerts Based on Volume of Mentions and Influence 173
Figure 21. Alerts: Standard Alerts 174
Figure 22. Integrations: Market Place - Integration with existing CRM Systems, Analytics, Marketing Automation, Asset Management, Profile and Message Enrichment Systems 176
Figure 23. Integrations with Facebook Ads - Social Ads Performance Table 177
Figure 24. Integrations with Facebook Ads - Social Ads Key Metrics Table 177
Figure 25. Integrations with Facebook Ads - Social Ad Costs Table Showing Frequency, Spend CPM, CPC, CPP, CPE, Creative Type 177
Figure 26. Filtering of Results: Filters and Semantic Analysis 206
Figure 27. Segmentation By Demographics: Filtering of Results by Gender 206
Figure 28. Geo-location Live View: Visualization of Posts and Trends by Country with Various View Options (Clusters, Heat-map or Pins) and Option to Display Share of Voice by Selected Topics (Comparison) 210
Figure 29. Sentiment Analysis - Share of Voice by Sentiment, Competitors' Sentiment Breakdown, Positive Sentiment Trending by Competitors 214
Figure 30. Sentiment Analysis: Total Mentions and Sentiment Scores by Industry Category and Trending Topics by Sentiment 214
Figure 31. Sentiment Analysis by Conversation Topics 215
Figure 32. Sentiment Analysis - Detection and Measurement of Emotions and Themes such as Discussions of Quality of Comments indicating an Intent To Purchase 215
Figure 33. Sentiment Analysis: Word Classification Bubble Chart, Brand Opinion, and Buzz Trend by Sentiment 216
Figure 34. Human Sentiment Analysis: Manual Assignment of Sentiment 217
Figure 35. Influencer Analysis - Showing Influence by Channel, Share of Influence, Influencer Network Map, Funnel Report, Influencer Relationship Funnel, Influencer Search with Comprehensive Filtering Options, Trending Content Shared by User’s Influencers, 220
Influencer Profiling
Figure 36. Influencer Network Analysis - Interactive Social Network Analysis Map with Filtering Options (e.g., Weight, Influencer Score, etc.) Showing Individuals in a Group who are Drivers of Change, Trend-Setters and Industry Opinion Makers 221
Figure 37. Top Influencers Dashboard Showing Influencer Info, Influencer’s Engagement, Engagement Growth, Engagement Rate, Reach, Reach Growth, Post Per Day and Volume of Posts 221
Figure 38. Bubble Stream Chart Combining Commenter's Influence and Sentiment 222
Figure 39. Influencers Profiling Table – Overview Influence Score, Tweets, Mentions, Followers, Retweets, Retweets Sent, Replies, Favorites, Listed, Klout Score, Direct Reach, Echo Reach, Total Reach 223
Figure 40. Influencer Profiling: A Comprehensive View of an Individual's Public Content across the Web 223
Figure 41. Author Interests Analysis 224
Figure 42. Influencer Analysis: Competitive Matrix 224
Figure 43. Influence Gap Report Showing Share of Influence versus Topic or Competitors 233
Figure 44. Social Network Analysis: Visualization of a Twitter Network using “Graph in Box” Layout 235
Figure 45. Social Network Analysis: Influencer Network Analysis - Interactive Influencer Network Analysis Map Visually Displaying Key Influencers and Their Relationships within the Network 236
SMM Tools Report – List of Figures
Figure 46. Viral Content Tracking and Analysis: Virality Chart Measuring How Specific Articles Spread Through Different Media Channels and Identify Those With The Highest Impact 237
Figure 47. Viral Content Tracking and Analysis: Virality Map 238
Figure 48. Channel Trends: Posts, Comments and Likes Over Time By Competitor 239
Figure 49. Trend Analysis: – Key Metrics Over Time 240
Figure 50. Trend Analysis: Sentiment and Emotion Trending 240
Figure 51. Trend Analysis: Volume of Mentions and Sentiment Trending 241
Figure 52. Topic Analysis: Clustering Techniques (Word Clouds) to Discover the Words and Phrases Most Frequently Associated With Company's Brand Or Keyword, Including Discovery of Emerging Players and Issues 242
Figure 53. Topic Analysis: Word Burst Chart with Keyword Categorization and Sample Mentions 242
Figure 54. Topic Analysis: Trending Topics in Real Time, Sentiment Analysis by Topic, Share of Voice and Ranking by Topics 243
Figure 55. Topic Analysis – Interactive Topic Maps Showing the Significant Words of the Online Discussions and their Relationships Amongst Themselves 243
Figure 56. Topic Analysis – Bundle Visualization Showing the Most Frequent Correlations between Keywords or Topics 244
Figure 57. Tag Cloud and Word Cloud Showing Top Themes and Key Themes Over Time 245
Figure 58. Word Cloud with Positive and Negative Hot Topics 246
Figure 59. Cluster Analysis: Interactive Map Showing Major Themes and Their Relationships 246
Figure 60. Tag Creation & Word Tag: Offering Smart Tagging To Self Organize and Share Expert Opinions, Comments & Sentiment 247
Figure 61. Competitive Analysis: Volume and Share of Voice Chart 248
Figure 62. Competitive Analysis: Competitor Performance Over Time 248
Figure 63. Competitive Analysis: Sentiment and Activity Including Mentions and Smart Tags Comparison 249
Figure 64. Competitive Analysis and Benchmarking – Banking Industry 249
Figure 65. Competitive Analysis Trends – Mindshare over Time, Prominence over Time, Impart over Time 250
Figure 66. Competitive Analysis: Followers Comparison 250
Figure 67. Competitive Analysis: Competitive Matrix KPI's 251
Figure 68. Competitive Analysis - Facebook Competitor Engagement Map Used For Comparison of Brand and Competitors’ Facebook Performance by Engagement and Number of Fans 252
Figure 69. Personality Insights for Twitter - Visualizing Audience Personality Traits to Enable Segmentation at a Psychological Level 254
Figure 70. Campaign Monitoring and Measurement: Campaign Monitoring Chart 256
Figure 71. Campaign Monitoring and Measurement: Social Campaign Details 257
Figure 72. Campaign Monitoring and Measurement: Campaign Insights - Engagement (Likes, Comments, Shares) Over Time, Engagement by Type, Engagement Trending by Media Type, Share of Voice by Media Type, Message Scorecard 257
Figure 73. Standard Dashboard 268
Figure 74. Customizable Dashboard 269
Figure 75. Publishing: Asset Library 271
Figure 76. Publishing: Message Approval 271
Figure 77. Publishing: Content Calendar and Scheduled Messages 272
Figure 78. Workflow Management: Assigned/Re-Assigned Posts with Options to Respond, Close, Ignore, Reject, or Re-Assign 275
Figure 79 Workflow Management: Social Inbox 275
Figure 80. Workflow Management: – Back Office Workflow Management Tool for Project Management, Sourcing, Queries, Users, Data Qualification, Quality Control, and Dashboard Management 276
Figure 81. Workflow Management: Bulk Actions to Assist Community Managers 7 Moderators in Rapidly Processing Multiple Messages 276
Figure 82 Workflow Management: Calendar Publishing View 277
Figure 83. Workflow Management: Ticket System To Assign Tasks To Other People Within A Hotel/ Chain 277
Figure 84. Workflow Management: Workflow Report - Ambassadors' KPIs, team performance 278
Figure 85 Workflow Management: Workflow Report Including Conversations, Sentiment, and Key Metrics 278
Figure 86. Workflow Management: Service Level Agreement (SLA) Response Time Reporting Dashboard with Compliance Monitoring 279
Figure 87. Social CRM – Integrated Social CRM Allowing Brands to Engage with Customers, Assign Tasks to Team Members, Track Customer Relations and Archive Results 280
You are welcome to check out
the SMM Tools and Services
 Ideya’s Publication page:
Report Public Excerpts http://ideya.eu.com/publications/publications.html
offering Table of Content,  Scribd: https://www.scribd.com/document/364327074/Social-
extracts from Report and a Media-Monitoring-Tools-and-Services-Report-Public-Excerpts-
few samples of product 2017-8th-Edition
profiles.  SlideShare.net: https://www.slideshare.net/lmilic/social-media-
monitoring-tools-and-services-report-public-excerpts-2017-8th-
edition-82170151

THANK YOU!
Contact:
lmilic@ideya.eu.com
http://ideya.eu.com
http://ideya.eu.com/publications/publications.html
lmilic@ideya.eu.com
Social Media Monitoring Tools and Services Report, November 2017 © 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

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SOCIAL MEDIA SOCIAL SOCIAL SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA

Social Media Monitoring Concepts, Benefits and Product Use Cases

Content Understanding SMM Market and Market Trends

Overview of Key Product Features

Key Factors Impacting Purchasing Decision

Report Structure, Content, Tables and Figures

© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Questions selection process

 Analysis and Directory

© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Strategic Approach to Selecting and Employing SMM Tools and Services

That are interested in broadening their understanding of SMM tools and

That are interested in leveraging SMM tools and services to monitor SM

Who are looking for investment opportunities and seeking information on

© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

 AgoraPulse  Hashtags  Netvibes  Talkwalker

Number of Tools and Services

 Board Reader  Search (Facebook)

 What is a definition of each category and how they differ?

the type of social tools they offer. We offer a map of Social

Type of Social Tool

Generate More Qualified Leads

Key Business Goals: Shorten the Sales Cycle

Create Thought Leadership

Test Ideas and Launch Product

Increase Operational Efficiency

Improve Customer Services, Engagement, Experience, Satisfaction and Customer Retention

Marketing & Corporate

Public Relations (PR) Investor Relations (IR) Operations Legal

Search Engine Marketing Advertising Customer Services Human Resources

 Key Growth Factors

Partnerships on the Rise and Evolving

 Which SMM Technology Providers have the largest partner ecosystem?

M&A Activity in SMM Market (Period 2007-2017)

Media Type Definition Media Components (Examples)

Company’s Website, Mobile site, Company’s social media accounts

Which SMM tools bring together owned & earned media?

Ubermetrics DELTA Dashboards

 Which other SMM tools offer mobile app?

 Which SMM tools are starting to

 Which SMM tools are starting to

advertising, social apps like chatboots,

Alerts Data Latency Language Coverage

Data Data Export Geographic Coverage

Media Statistics Dashboard

Products Differ In Terms

Of Product Features, But

the Difference is Slowly

Data Acquisition: Data 

 Which tools offer near to zero data latency?

 What are your requirements in terms of media, geographic, or language coverage?

Talkwalker Language: Talkwalker aggregates 187 languages with

What are your requirements in terms of media, geographic, or language coverage?

Data Acquisition: Data

 Is industry specialization important to you?

Alerts: Standard Alerts

Data Export  SemanticForce Yes Yes Yes Yes

 YouScan Yes Yes Yes Yes

Filtering and Sorting

Audience Analysis & Targeting

Topic and Theme Analysis

Influencer Profiling & Analysis

Audience Analysis & Targeting