VA FINANCIAL SERVICES

About Us
VA Financial Services is established to provide the CFO and Support
services of Finance & Account functions to the clients to transform them
from Traditional approach to Professional approach.

We maintain professional standards to adhere to regulatory needs. Apart

from implementing established models we always thriving to explore new
avenues of services for clients’ business enhancement.

We structure solutions akin to the financials/ business needs of the Client.

We believe key behind business success is MIS/ Management Dashboards,

which influences strategic decision making, where we involve.

We aim to cater to the needs of customers of small sized to mid sized

Firms/ JVs/ Companies who can’t afford to avail the services of CFO, we
will be acting as a Virtual CFO.
What we do
Will help Start Ups, Family based businesses, Small and medium sized
enterprises, Indian Subsidiaries of Foreign Companies to understand the
business needs and fulfilling the requirements in the following areas:-
1. Assisting in development of Strategies
2. Drawing Business Plans
3. Helping in need based Fund Requirement (Working Capital, Term
Loan, Project Finance, Corporate Loans, Equipment Finance, NFB
limits,Trade Finance etc.)
4. Designing & Implementing MIS and Dashboard
5. Finance & Treasury Management – Debt Syndication, Fund
Management, Liasioning with Banks, Submission of Reports to
Lenders, Record keeping etc
6. Book Keeping
7. Tax Assistance
8. Project/ Process Management
9. Statutory Compliance

On case to case basis, we undertake the above works either on

Consulting basis or Outsourcing basis
What we do .. In detailed
Assisting in development of Strategies
Reviewing existing business model
Suggesting improvements if any required
Developing business models if none of them are in
existence.
Steps for profit maximisation or cost reduction

Drawing Business Plans

Based on strategy development of business vision/ plan
for next 3 to 5 years
Identifying resources
Preparing cashflow statement – Yearly/ Quarterly/
Monthly
Developing monthly budgets in reaching business
objectives
Assigning in preparing Employee-wise Key Performance
Indicators
What we do .. In detailed
Helping in need based Fund Requirement (Working
Capital, Term Loan, Project Finance, Corporate Loans,
Equipment Finance, NFB limits, Trade Finance, Buyers
Credit, Packing Credit, NFB Limits, and Structured Debt
etc.)
Evaluating need based business requirements
Arranging funds from Banks/ FIs/ NBFCs/ Investors
Liasioning with Banks/ Investor relationship
Designing & Implementing MIS and Dashboard
Budgeting & Forecasting and Analysing with Actual
Control mechanism for deviations
Continuous monitoring through MIS on adopting
strategies
Profitability Analysis – Branch-wise/ Group-wise/
Company as a whole
What we do .. In detailed
Finance & Treasury Management – Debt
Syndication, Fund Management, Liasioning with
Banks, Submission of Reports to Lenders, Record
keeping etc
Cash flow management – including centralised
payment processing through budgets
Continuous liasioning with Banks
Preparation and submission of periodicals reports to
Banks
Drafting letters and correspondence to lenders and
third parties.
Data maintenance/ record keeping – to avoid
dependency on staff, helps management in case of
sudden resignation of staff
Working capital management
Trade receivables and trade payables
What we do .. In detailed
Book Keeping
Data entry
Voucher keeping and books preparation
Finalisation of Financial Statements
Account compliance

Tax Assistance
Filing of tax returns
Advising on tax structure
What we do .. In detailed
Project/ Process Management
Identifying existing process
Improvement in business process at every level
Developing control mechanisms
Designing, implementing and testing Internal controls
adhering to ICFR

Statutory Compliance
Timely filing of tax returns
Secretarial data room
Filing of Secretarial returns
Clientele

VASISTHA HOLDINGS LIMITED

ASTHA GREEN ENERGY VENTURES INDIA LIMITED
Services Offered As a Consultant
Name of the Company Period Roles and Responsibility
Firefly Creative Studio Pvt Jan’15 to Oct’15 Role: Retainer cum advisor
Ltd (an VFX studio) a. Responsible for overall Accounts and Finance of the company.
b. Designed and Implemented MIS & Management Dashboard.
c. Monitored project management.
d. Implemented cost control systems
e. Monthly closure of Books of Accounts

Aster Private Limited Jan’15 to Mar15 Role: Consultant

Arranged LC discount facilities for Rs. 80 Crores
Vasistha Holdings Ltd April’15 to Oct’15 Role: Retainer cum advisor
a. Responsible for overall Accounts and Finance of the company.
b. Handled refinance of 14MW hydro based power project.
c. Periodical submission of reports to the lenders
d. Finalisation of Books

KMC Infrastructure Ltd April’15 to Oct’15 Role: Retainer cum advisor

a. Assisted the Company in arranging funds through Rectification
Plan
b. Liasioning with Banks/ Financial Institutions for submission of
information in time for sanction of the credit facilities
LV Prasad Eye Institute Pvt Aug’15 to Oct’15 Role: Consultant.
Ltd a. Designed and Implemented MIS.
b. Saved the company about Rs. 1.50 Cr by way of DGFT claims.
c. Advised the company for setting up 2 MW solar power project
to save yearly electricity cost about Rs. 2.50 Cr p.a.

IKF Finance Ltd Nov’15 to till date Role: Retainer cum advisor (Acted as a CFO for sometime).
a. Overall responsibility of Finance, Treasury & Accounts.
b. Assigned job of enhancement of working capital limits of Rs.
208.80 Cr & term loan limits of Rs. 300 Cr under consortium.
c. Successfully designed, implemented and tested ICFR
d. Co-ordinating with Big 4 Statutory Auditors for Finalisation of
Books of Accounts
e. Liasioning with Banks/ Financial Institutions for timely
arrangement of funds
f. Investor relationship
About Management
 Promoted by S. KIRAN KUMAR
 Qualified CMA, passed in first attempt (1997)
 Certificate of Merit from ICWAI, Kolkata
 18 years of post qualification professional experience
 Best Performance Award from ING Vysya Bank Ltd
 Gold Medal Award from Maytas Infra Limited
 Rich experience in Finance & Treasury, Accounting Operations,
Budget Controls, MIS and Forex
 Industries Worked: Infrastructure (Construction, Real Estate,
Power Projects, Power T&D),Hospital, Banking and NBFC
 Handled Fund Raising/ Debt syndication worth Rs. 4800
Cr.
 Possess excellent interpersonal, analytical, troubleshooting and
team building skills with proven ability in establishing quality
systems & procedures and planning/ managing resources
Prior Exposure
 Experienced in conceptualizing and implementing need based financial
products to meet the financial requirements.
 Experienced in managing accounting systems, organizing and
coordinating in all aspects of finalization of accounts.
 Proficiency in formulating budgets and implementing systems/
procedures, conducting analysis, preparing key reports to exercise
financial control and enhance overall efficiency of the organization.
 Instrumental in development, maintaining MIS reports and evaluating
them for facilitating decision-making process.
 Finalisation of financial statements and reporting as per the
regulatory requirements.
 Preparation of periodical reports, management information and
analysis.
 Designing, Implementing & Reviewing the company's systems and
analysing risk, perform tests to check financial information and
systems to adhere to ICFR.
 Provide Strategic recommendations based on financial analysis and
projections and revenue / expense analysis
 Rich exposure of liaising with banks, financial institutions, regulatory
authorities & other agencies for fund raising & other related work.
Companies worked

VASISTHA HOLDINGS LIMITED

ASTHA GREEN ENERGY VENTURES INDIA LIMITED
Achievements – Fund Raising
In Cr
1 Non-Fund Based Limits

2 Cash Credit Limits

480
809

30 302 3 Financial Closure of Projects

130
81
4 Refinancing of Project Finance with
addl limits
228 648.8
35 5 Financial Closure of Food
Processing Units
110
40 6 Corporate Term Loans (SBH,
50 Allahabad Bank(twice) , BOB, Citi,
125 573 LIC)
275
7 Corporate Term Loan - Equity for
BOTs
674
8 Corporate Term Loan - Real Estate
143 Project
100
9 Project Specific WCTL
Achievements – Fund Raising In Cr
Sl Nature of Facility Amount BSCPL JKAR-VHL ASTER IKF

Working Capital (Fund + Non-fund)

1 Non-Fund Based Limits 1942 930 14
Enhancement of Limits 809 0 0
809
No./ Name of the Banks Consortium of 11 Consortium of 9 Consortium
Banks Banks of 9 Banks
2 Cash Credit Limits 600 220 425
Enhancement of Limits 540 0 108.8
648.8
No./ Name of the Banks Consortium of 11 Consortium of 9 Consortium
Banks Banks of 9 Banks

BOT Projects/ Project Finance

3 Financial Closure of Projects 260 313
No./ Name of the Banks One Road BOT 6 Hydel Projects (66
573
Consortium of 5 MW)
Banks IREDA, SBI, SBH, BoB
4 Refinancing of Project Finance
143
with addl limits
No./ Name of the Banks 143 2 Hydel Projects (28
MW)
IREDA, PFSL
5 Financial Closure of Food
100
Processing Units
No./ Name of the Banks 2 Food Processing
100
Units
Canara Bank, Indian
Bank
Achievements – Fund Raising In Cr
Sl Nature of Facility Amount BSCPL JKAR-VHL ASTER IKF
Term Loans
6 Corporate Term Loans 499 50 125
No./ Name of the Banks
674 SBH, Allahabad, BoB, Citi,
IFCL (Not SBI, SIDBI,
LIC, Kotak, ING, IDBI,
disbursed) HDFC
Vijaya, IOB, Tata, YES, L&T
7 Corporate Term Loan - Equity for
275
BOTs 275
No./ Name of the Banks ICICI, Axis
8 Corporate Term Loan - Real Estate
125
Project 125
No./ Name of the Banks LICHFL, IDBI
9 Project Specific WCTL 50
50
No./ Name of the Banks Axis/ Kotak
Equipment Finance
10 ECBs (10mn) 40 40
No./ Name of the Banks SCB
11 Equipment Loan for Joint Venture 110 110
No./ Name of the Banks BOB, SREI

Trade Finance
12 Purchase Bill Discounting 35 35
No./ Name of the Banks HSBC, SICOM
13 LC Discounting (Kotak) 228 28 200
No./ Name of the Banks Kotak UCO, LVB
14 Commercial Papers 81 40 41
No./ Name of the Banks AB, BoB M&M, Unify
Achievements – Fund Raising In Cr

Sl Nature of Facility Amount BSCPL JKAR-VHL ASTER IKF

Term Loans for Associate

Companies
15 Corporate Term Loan 130 130
No./ Name of the Banks L&T, JM Products
16 Dubai Real Estate Project 30 30
No./ Name of the Banks Axis

Other Major
Achievements
17 Private Equity (2007) 302 152 150
Name of the Investors
L&T,IDFC, Lehman IDFC (through
Bros, Amansa Capital Capital Fortunes
(through IDFC) Ltd)

18 CDR 480 480

TOTAL 4833.8 3123 706 771 233.8

Thank You

Contact Us
VA Financial Services,
5-834/P/1, Sai Sri Nilayam,
Sri ram Nagar, Secretariat Colony,
Puppalaguda, (Manikonda)
HYDERABAD - 500 089
9866511492
sunkukiran09@gmail.com