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Digital Advertising - Fall 2017

Meredith Miller

The
FamBamBoom
Project
Links: Facebook Twitter Linkedin Weblink
HELLO!
I am Meredith Miller
“I’m a spunky college senior, interested in small
business marketing and promotion because I
grew up in my family’s owned and operated roller
skating rink. I believe in the power of connecting
and entertaining families locally and nationally.”
MY BRAND
Professional Headshots
MY BRAND & CONSISTENCY

THEME COLORS Created


FUN & UPBEAT -ff68d2 Logo
FAMILY -b9ff79
CENTERED -7190fe
COLORFUL -71fee6
FONTS
Playfair
Display
Montserrat
FEATURED PHOTOS
WHAT THEY
LOOKED LIKE ON
THE BLOG FEED
1.
GOOGLE ANALYTICS
Let’s start with the basics
#2 Personal #6 Social #8 3 Things to Make Flyers Pop
#4 Showcasing
Interest Media #11 Snapchat & Small
Employees #9 10 Fun
Rollerskating Post Graphic Sites Business
#7 Cross Businesses In the
#3 Great #5 Video Tab Post #10 Why
Promos CV
Soda Instagram
#12
Summar
#1 Kickoff
post y
Bogged down with Idea slump
projects and term paper
deadlines

Strong start & posting


weekly

SPIKES ACCORDING TO BLOG POSTS


ACQUISITION

FACEBOOK took the prize


AUDIENCE MAP
2.
GOOGLE ADWORDS
CAMPAIGN
AD WHO?
TRAFFIC?
Good Bad Worst
-28 clicks -Not enough -13 sessions
-Three posts this “pausing” and with bounce rate
week evaluating of 92%
-Impressions
>10K
KEYWORDS: “POP” & “GREAT”
HOW DID THIS CORRESPOND WITH
ANALYTICS?

PEAKED ON THURSDAY
3.
TWITTER
Let’s start with the first set of slides
MEASUREMENT REPORT
I had influence...but where?

Most influential followers


RIPL CEO FAVORITED MY TWEET MENTIONING THE APP
ENGAGEMENT
STRATEGY

TOTAL POLLS: 16
TOTAL VOTES: 230
4.
FACEBOOK
Facebook: /noun/: a popular free social
networking site that people spend way too
much time using.
WHY DID I CHOOSE FACEBOOK?
-Families, Relatives & Business Pages-
Total…
.
Likes on Page 69 8
Comments
Add screenshot here

40
Likes on Posts
TIMELINE OF PEOPLE REACHED THROUGH POSTS
GREAT THINGS
CLOSED
GROUP=SUCCESS

1716 people
reached with two
shares - one from
BEST Escape Cedar
Valley!
POST
ALL POSTS
-
FACEBOOK
8 Page updates

12 Blog post promos


1 Video Tab promo

1 Brand Statement
5.
LINKEDIN
I’m a Professional? Now We’re Talkin’
+69
Recommendations
+3
TOTAL
ENDORSEMENTS
155
PROFILE UPDATES &
GROUPS
6.
HIGHLIGHTS, FRUSTRATIONS &
MISTAKES
Everyone Has ‘Em
What am I Proud of?
My Consistent Engagement with Escape Cedar Facebook
Aesthetic Valley
Frustrations
Tweet Tweet AdWhats?? Tick Tock
Finding time vs content I should have Everyone is given 24
& Finding family small paused my hours in a day and we all
businesses campaign more and spend them differently. I
evaluated what was invested more time into
going on Facebook than I did on
other platforms and that
is OK because it drove
traffic well.
If I Had Another Go...
Twitter Facebook Wordpress
Create more drafts Join more small Consistent posting
ahead of time business groups
IN SUMMARY
BLOG TWITTER FACEBOOK
Working with a blog Consistently tweeting was Due to the audience I was
requires constancy. I had a difficult, but publishing polls marketing to, it worked.
great concept of the idea proved to be an effective Small business owners are
and met the deadlines engagement strategy and using Facebook and using
necessary for blog posts. resulted in votes. In addition, it frequently. Joining a
In the future, I would set having the CEO follow me small business group was
more time aside to work on back… #fangirling a great decision.
posts.

LINKEDIN ANALYTICS ADWORDS


Growing my already strong One of the aspects of the The adwords campaign was
profile was a challenge but project I enjoyed was watching difficult and didn’t give me
it worked out. A total of the engagement change over the amazing results I
three more time. I liked that this was a wanted or expected.
recommendations and consistent part of the project Pausing frequently and
almost 70 more and I could analyze this as making keywords more
connections. much as I wanted. relevant would help next
THANKS!
CREDITS
» Statistics used from: Google Analytics, Google
Adwords, Twitter Analytics, Twitonomy, and Facebook
Insights
» Featured photos: Canva
» Presentation template by: SlidesCarnival
» Professional Headshots: Roland Ferrie, UNI