Beyond Pageviews:

Measuring Interactions
Rohan Dighe, Social Apps Developer,
Founder & CEO
What about iPhone apps, how to? Future?

Lets meet outside…

How

works?
 Urchin.js

<script type="text/javascript">
_lkpid = "bfa21ca532a19b85ddcbd6c41acdd5b8";
_lkenc = "0";
</script>
<script type="text/javascript" src="http://cdn.lookery.com/j/pub/look.js"></script>
<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
</script>
<script type="text/javascript">
_uacct = "UA-3815638-3";
urchinTracker();
</script>

Google's service was developed from Urchin Software

Corporation's analytics system, Urchin on Demand (Google
acquired Urchin Software Corp. in April 2005).
 ga.js
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." :
"http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js'
type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-3815638-6");
pageTracker._trackPageview();
} catch(err) {}</script>
But we don’t
want pageviews!!
 In a web without,
Pageviews,
How do we
measure interactions?
Today we explore…

How does it all work?

Javascript/AJAX
Flash ActionScript
Series of fortunate events..
ondrag
onmouseout onclick

<a href='http://www.mgt_sys.com'
onclick="javascript:urchinTracker('/outg
oing/mgt_sys');">www.mgt_sys.com</a
>
 Funneling

Can also be trackable points or steps in

conversion funnels
-Eg-tagging the ‘next’ button in
each step of an Ajax shopping cart can
show you where in the checkout
process users are abandoning their
carts.
 Some Simple Examples
• DHTML “pop open" user reviews
• Ajax shopping cart abandonment
• Flash video engagement
• 360 product views
• Interactive ads or demos
 Lets See if we can solve some of their key issues…

Anthony says “For all standard pages, where there are links,
I'm not worried. We're an AJAX and JS heavy site, and that's
what I need some help with.”
Next, testing. Do you have any way to test
things? I can't get things to work through my
localhost, and anyways, it takes 24-48h for
anything to reach GA.... How do you do it? Or
do you just put in the code, hoping it works,
without testing it?
Will analytics work on
localhost?

NO
Will only work with
websites
Which have a fully
qualified domain Name.

The following domain

would not work with
Google Analytics:

Localhost/epikone/myintr
anet

The following will work

with Google Analytics

mynetwork.net
localhost.com
epikone.com
Some people say that the <script> which I
copied and pasted from GA has to be run
before I run any TPs or TEs. Now I've tested it
and it works if I use TPs even above that GA
code - what's your take on that?
In your code - how do you make sure it's
maintainable, and doesn't get messy? I can see
myself plastering all our HTML with TPs and TEs,
but we have so many onclick= all over the place
which do different thigns, that its really not a
great solution, I think. I was thiking of either
creating a generic wrapper which 'knows' what
the TP/TE should do, and then dynamically create
it or something like that - but not sure if that's
feasible. What's your experience there?
Do you know anything about overhead? how
much does GA and TP/TE affect performance?
Load time?
Design methodology: did you also first create a
list of events and pageviews which you want
to track, get the wholistic picture, or just get
in there?
 In Summary
• Simple, common technologies
• Very flexible application
• Measure a variety of interactions
• Be creative!
 A Few things to look @
http://en.wikipedia.org/wiki/Google_A
nalytics

http://code.google.com/apis/analytics/
docs/

http://analytics.blogspot.com/
 Contact Me 

Email: rohan@socialwebfactory.com
Tel: +91 9890326596

http://www.twitter.com/rohandighe