Anticipatoes

Submitted by:
Ankit Prusty (UM16192)
Santoshi Kotni (UM16026)

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 Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis

What is your idea? What are the strategic objectives behind the same?
In this era of digitalization, Solid Waste Management should be just a click away. So, our idea is to build an application that allows
individuals, organizations & others to create values out of waste generated.
Strategic Objectives:
 Mainstreaming of waste pickers (rag pickers, waste pickers and kabadiwalas) from the informal sector to provide them with a stable
source of income
 Enabling our clients to reduce carbon footprint by keeping them well informed about the unprocessed waste generated by them through
the app
 Channelizing the waste to wealth by Recovery, Reuse and Recycle.

Primary Research (source & purpose) Secondary Research

Kabadi walas: Amount of solid waste collected per day, Average Online information about traditional and current business model
income, waste management value chain of waste management followed in India & abroad

Sanjukta Subudhi, Fellow & area convenor at TERI: Detail about Socio-economic issues in waste management by informal sector
MSWM & recycling plant framework in India

Source: https://www.researchgate.net/

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Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis

Which industry or sector is your target group and why?

India being one of the most populated countries in the world, is the source of a humongous amount of waste generated per annum; be it
the MSW, harzardous waste, bio-medical waste or e-waste. So, in order to maintain a high quality of life, we want to focus on Waste
Management sector.
According to the Central Pollution Control Board (CPCB), the average solid waste generated in India ranges from 0.21-0.5kg per capita per
day . The traditional waste treatment techniques like dumping, direct landfilling seem unviable with the decreasing land sites as well the
severe environmental pollution resulting from them. Hence, this industry is coming up with innovative techniques to treat these various
form of waste; with a mandate from government side for increasing Public Private Patnership (PPP).

Comment on the market size/penetration and the Regional &

Global trends of the industry

• According to Waste Management Market in India 2014 - 2025

report launched by NOVONOUS, waste management market

Constraints of your industry

• Govt. initiatives • Low awareness in is expected to be worth US$ 13.62 billion by 2025. Indian
Drivers of your industry

like Swatch Bharat developing regions MSWM market is expected to grow at a CAGR of 7.14% by
Abhiyan 2025 while e-waste management market is expected to grow
• Inadequate data on at a CAGR of 10.03% during the same period.
• Scarcity of sources waste generation • Waste generated in the 7 Mega cities of India is calculated as
of precious metal close as 19 percent of the total waste, against 19 percent
• Public apathy generation in Metro cities and almost 34 percent waste in all
• Shrinking lifespan towards proper other class – I cities of India.
of e-devices waste disposal • Mumbai generates about 3200 tonnes of garbage of which
about 97% is collected. In other cities, collection varies from
• Investment from • High infrastructure about 90% in Delhi and Chennai, about 75% in Calcutta and
foreign parties cost Hyderabad, 68% in Bangalore and 70 % in Kanpur. The
collection is around 50% in smaller towns

Source: http://www.novonous.com/publications/

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Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis

GLOBAL TRENDS OF THE Collection Kerbside Recycling and

INDUSTRY systems collection sorting stations

DENMARK Each municipality Municipal or tendered Owned by the

is obliged to implement out to private municipalities.
incentives companies.
and recycling The EPR scheme is
opportunities for financed by the
packaging waste in waste collection fee
the local municipal paid by the households.
waste management
plan.
FINLAND Area terminals to Private company or Organised, Financed and
which waste municipal. managed by
management firms Kerbside collection PRO/ Rinki.
and municipalities is financed with
can bring package municipal waste fee.
waste, free of
charge.
SWEDEN Recycling stations The kerbside collection Owned by the FTI.
are considered the is primarily TMR is allowed
main collection offered to apartment access to the
system. blocks stations by agreement
with FTI.
NORWAY Recycling stations Some municipalities Financed by
or kerbside collection offer separate environmental fee
kerbside collection on new products
of plastic and
paper/cardboard.
However, this varies
between
municipalities.
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Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis strategy Analysis edge Analysis Aanalysis

What are the characteristics of the product/service?

Our product is the Application. The application will consist of three sections namely: Waste Segmentation, Waste Valuation and
Waste Disposal.

Users can schedule pickup of waste

Option to segregate waste is provided

Estimate the expected money from sale of segregated waste

Charity tab for CSR purposes

Notifications sent to the users in regular intervals showing the status of their waste.

Customized User Profile wherein monthly report will be generated for graphical analysis of amounts of
unrecovered waste.

Dashboard will deliver news & key information about waste management sector

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Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis strategy Analysis edge Analysis Aanalysis

Need Gap analysis- What is the need/ demand of your product/service? Or how will your
idea fulfill the demand supply gap of the existing product/service?

There is a gap between the

collection and sorting,
recycling processes which
can be bridged by our app

Sorting of waste Recycling of waste

Waste generation

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Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis

Bargaining
Power of
Suppliers (High)
Various options
to choose from

Threat of Threat of New

Substitutes Intensity of
existing Rivalry Entrants (Low)
(High)
(Low) High sunk costs
Existing big
scrapdealers Slow growth High exit costs
industry

Bargaining
Power of
Customers (High)
Few recycling
plants with price
monopoly
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 Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis

Elaborate on the market strategy to be adopted by you. What will act as a selling point of your product/service?

1) Online advertisement
2) Print ads in Newspapers and environment related magazines
3) Video blogging like various methods to reduce waste generation
4) Awareness programs/ workshops/ seminars/ conference/ webinars
5) Flyers to be distributes in schools
6) Partnering with industries (CSR as well as sponsorship scope)
7) Strategic Alliance with the existing players to innovate and lead the waste management sector into a successful industry

USP : Leading change for a cleaner greener world

What are the short and long terms plans to sustain the business.

Long term Plans: Value chain : Vertical Integration, Advanced Sorting equipments

Short Term Plans: Get numbers, reach out to as many waste pickers as possible, get a lot of fundings, conduct awareness programs so that
household sorting is more efficient, Govt Advertising, Partnering with existing players for disruptive innovation, Carbon footprints.

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Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis

Initial Investment

1) Set up costs for

collection and
distribution centres
2) Cost of machinery
3) App development
Revenu Centre
) Partnering with industries
2) Use of Govt. subsidies.
3) Workshops for waste awareness, aligning
with Govt. interests
4) Advertisements to be displayed on the
app
Cost Centre
1) Rented Pick-Up Vans and their
Maintenance
2) Training of resources
3) Salaries
4) IT Dept.: Customer Support
Profit

The profit will be seen only after

5-6 years depending on the
industry prices for the recycled
products

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 Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis

What is the expected disruptive innovation in your idea?

Disruptive innovation happens when a traditional business model changes. Traditional Waste Management Model: The unsorted waste is
collected, dumped either in open grounds or in the saturated landfills which leads to environmental pollution. Also, most of the waste pickers
in India who sort the waste live near the dumping grounds for locational advantages which causes poor quality of life and health hazards.
Once sorted, they sell their waste to the waste stations who do not have any standard price chart for the varied forms of waste. Disruption:
With our app, we will be using technology to bridge the gaps in the traditional business model. Firstly, By addressing the regulatory and
quality control issues, a 1st mover, using technology and an asset light strategy of working with the current players, we would be able to
make money from this segment. At the same time, it could also have a positive impact on the environment. For example, it could encourage
more effective residential recycling through the use of an app that links up a household with recyclables for sale/collection with a
buyer/collector. The app could also help improve environmental awareness among residents. Secondly, our company will ensure that the
waste is not dumped in the landfills, but is sent to the collection centre where it will be sorted for further recycling processes. Lastly, the
informal sector of the waste pickers will be mainstreamed and they will have stable source of income based on their performance.

Explain the scope of technology and upcoming technological trends( Artificial intelligence, virtual reality etc) in your idea if it supports the
idea of job creation/disruption.
GPS and RFID technology: They allow for improved cost controls through routing software. This has in turn enabled players to adopt more
aggressive pricing strategies, making the market more competitive. Offering the data collected through RFID and on board weighing scales to
produce environmental reports for their customers to help them report their corporate social responsibility activities. The data is already
there for route planning, but it was also now being "packaged" as a value added service to the customer to obtain a pricing premium against
competition.

What does innovation mean to you in your dictionary?

According to us, innovation is something that brings about disruption into the market which is already following a traditional method or using
outdated product. Innnovation leads to new technological advancements, formulation of new marketing and product strategies which
ultimatelty benefits the user of that product/service. For example Apple was the first in the mobile industry to introduce touchscreen
smartphones and then rest is history.

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 Executive Industry Product Competitor Market Financial Innovative Ecosystem
Summary Analysis analysis analysis Strategy Analysis edge Analysis

Perform a stakeholder analysis for your product/service. Consider all direct and indirect drivers and forces that make your proposed
ecosystem framework. Be specific about the government intervention/support for the same.

Does your ecosystem framework support creation of jobs? If yes, then what are the expected number of jobs getting created/affected? What
would be the nature/complexity of the jobs? In which sectors do you forecast creations of jobs?

1) Collection centre : 20 per centre, 29 centres = 580 persons

2) Distribution Centre: 15 per centre, 29 centres = 435 persons
3) Pick-up Drivers: 60 drivers per state, 29 states = 2340 persons
4) Waste pickers: 10 per locality per state, 29 states = 29,000 persons
5) IT Dept: 40 per state, 29 states = 1160 persons
This is an approximate number of jobs that we will be creating in pan India (Discussed with recycling plants and waste pickers for the same).

TOTAL JOBS TO BE CREATED: 32,355

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