SOS

CHILDREN'S
Group:
Subhia Jichi
Medina Jahić
VILL AGES
Salahuddin Hussein C A S E S T U DY I I I
“EVERY CHILD HAS
A RIGHT TO
QUALITY CARE. WE
WORK TO ENSURE
THAT CHILDREN
GROW UP IN A
SAFE AND CARING
FAMILY
ENVIRONMENT SO
THEY CAN
DEVELOP AND
REACH THEIR FULL
POTENTIAL.“
W H AT I S S O S C H I L D R E N ' S
W H AT I S A
V I L L AG E S ?
NGO?
• non-governmental and non-denominational Non-governmental
organization organizations or NGOs are
• organization that respects all religions and cultures and usually nonptofit and sometimes
work with trusted partners in places where we can international organizations
contribute to social development. independent of governments and
international governmental
• provide quality care, education & health services
organizations participating in
provided to at-risk children & families in 135 countries
humanitarian, educational,
and territories.
healthcare, public policy, social,
• runs number of SOS Emergency Programmes, human rights, environmental, and
providing food, medicine and school material to young other areas to effect changes
people and children in need. according to their objectives.
• initiated an urgent humanitarian emergency response
in refugee and migrant crisis.
 S O S C H I L D R E N' S V I L L AG E S
• Children's rights are „shared“ between different levels of B&H
government.
• The fragmented, decentralized structure of the government SOS Children's Villages made
makes implementation of national policies and legislation a contact with the Bosnian
problem authorities during the war in 1994
Children in B&H face problem of:
SOS Children's Villages is now
• child labour present in five locations in Bosnia
• limited access to education Herzegovina and supports
• Girls are victims of commercial sexual exploitation and children, young people and
trafficking families

Today there are social centers in Gorazde, Sarajevo, Maglaj and

Mostar that organise day-care, training and counselling and
psychological support for families, thus allowing them to protect
and care for their children in the community
W H Y M A R K E T I N G I S I M P O R TA N T F O R A N S O S
CHILDREN VILLAGES?

• connect with the society

• speak at loud about the problem
• build the relationship and search for the trust among people
• increase your market share
• competition is intense for every dollar being donated
• find sources of donation easily.
• kind of services they provide also requires investment
• inspire people to support
• share the stories, pictures and videos
• provide reports
 We build families for
children in need, we We take action.
Every child help them shape
belongs to a their own futures, We keep our promises.
family and grows and we share in the
with love, respect development of their We believe in each other.
and security communities.
We are reliable partners.

Vision Mission
Values
 OBJECTIVES

• To present clear information about

SOS’s Children’s villages cause and
scope
• To simplify the donation,
sponsorship process
• To create trust and engagement
with the audience
• To increase natural visibility online
(SEO)
• To be the online hub for the
Content
 Strenghts Weaknesess

World Wide Brand

Low brand recognition
Established World Wide Mission and Vission
No educational programs for helpers and families
Focuses on children that want to adopt
Online program- includes online donations,
information, data, sponsorships

SWOT
ANALYSIS
B&H Case

Expansion
Misrepresentation by some social media
Foreign donators
Governement interference
Increase Brand recognition
Fragmented, decentralized structure of the
Build trust relationship with the society
government
Organize donation events and galas
Include local schools into educational programs

Opportunities Threats
WHAT IS THE MARKETING STRATEGY?
How to reach our goals and objectives? By using:

1. Social Media
– Build Awareness
– Set Goals for fans, leads and donations, sponsorships through engagement
– Encourage repeat visit and strengthen the support and donations
– Thank donors and sponsors
– Spread the stories of children from all around the world
– Show pictures and videos
– Provide information about critical cases and situations, present reports
2. Organize Charity Events
– Organize yearly charity event
– Target a problem
– Collect sponsorships and target a goal that should be reached

3. Send E-Mails
– Present short stories of children and their life situations to large companies and organizations

4. Website
– Clear information about what SOS Children’s Villages do and what the options for Donations, Sponsorships and other ways of
getting involved are

5. Promote activities and events through PR Direct Marketing Events, Galas, Promotions, Competitions (chance to visit)
Advertising: Online, SEM, Print, Radio, TV
 SIMPLE PROCESS

REACH ACT ENGAGE HELP

THE RESULT?