BUSINESS ELABORATION ACTION PLAN

SOUTH BD

Prepared By: Md.Shahanewaz(Ankur)

GEOGRAPHICAL STATUS OF SOUTH BD

District:21
Upazila:132
Area:42371(km)2
Population:32046(thousand)
(0-14Y)31.62% (15-64Y)63.25% (65-aboveY)5.13%
College(Govt/Private):748
University(Public/Private):20
Medical college(Public/Private):12
Total Outlet:2015
Market Size in Volume:472K(Approximately)
Market Size in Value:160cr(Approximately)
Source of income:
Fish farming, Farmer, Poultry farming, Laborer etc.
MARKET SIZE OF SOUTH BD
South BD Khulna Region
Khulna & Barisal Region District:10
Total Market size Thana:61
20.13% out of 100% Outlet:968
Market size:10.24%(Nationally)
Market size:52.97%(Regionally)

Barisal Region
District:11
Thana:71
Outlet:1047
Market size:9.89%(Nationally)
Market size:47.03%(Regionally)
MARKET SIZE OF BASIC & SMART PHONE

Size in Volume Size in Value

33.25
%
19.68
Basic Basic
%
Phone Phone
Smart Smart
80.32 Phone 66.75 Phone
% %

Basic Phone:377.50K Basic Phone:56.40 cr

Smart Phone:92.50K Smart Phone: 103.60cr
Total Size:472K Total Value:160 cr
 AREA WISE MARKET SIZE

12.00% 11.02% Area Wise Market Size 10.59%

10.00%
8.47%

8.00% 7.63%
7.42%
6.78%

6.00% 5.72% 5.72%

5.30%

4.24%
4.00% 3.39%
3.18%
2.97%
2.54% 2.54% 2.54% 2.54%
2.33%

2.00%
1.91% 1.91%
1.27%

0.00%

Barguna
Meherpur

Patuakhali
Khulna
Bagerhat

Jalokathi
Satkhira

Rajbari
Faridpur
Magura

Shoriatpur
Gopalganj
Barisal
Bhola

Pirojpur
Jessore

Chuadanga
Narail

Madaripur
Jhenidah

Kushtia
 10
20
30
40
50
60

0
52K
Khulna

12K
Bagerhat

36K
Satkhira

9K
Narail
40K
Jessore

27K
Jhenidah

14K
Magura
16K
Chuadanga
9K
Meherpur
AREA WISE MARKET SIZE IN QUANTITY

35K

Kushtia
12K

Rajbari
32K

Faridpur
15K

Madaripur
Area Wise Market Size (Thousand)

12K

Shoriatpur
12K

Gopalganj
50K

Barisal
27K

Bhola
25K

Patuakhali
20K

Barguna
6K

Jalokathi
11K

Pirojpur
BRAND WISE MARKET SIZE OF
SOUTH BD

35.00%
% Of Size In Value
30.00% 28.81%

25.00%
20.00%
16.23%

15.00%
10.00% 7.86%
6.30%

5.00%
4.85%
4.16% 4.48% 4.50% 4.02%
3.38% 3.85%
2.54%
1.63% 1.88%
0.37% 0.81% 0.62% 0.65% 1.02% 1.04% 1.00%
0.00%
XIOAMI

WE
WALTON
SYMPHONY

WINMAX

ITEL

WESTERN

ZELTA

LITE TEL
OPPO
NOKIA
LAVA

STYLUS

OTHERS
HUAWEI

QPHONE
MAXIMUS

KING STAR
SAMSUNG

MICROMAX

WINSTAR
ASP OF SOME POTENTIAL BRAND
 SYMPHONY TK-2121
 SAMSUNG TK-9256
 HUAWEI TK-9123
 XIOAMI TK-11500
 WALTON TK-1837
 WINMAX TK-821
 OPPO TK-14200
 NOKIA TK-5636
 LAVA TK-5184
 ITEL TK-1032
 MICROMAX TK-2355
 MAXIMUS TK-850
 KING STAR TK-970
 LINNEX TK-1050
 STYLUS TK-1680
 ZELTA TK-815
 WE TK-4000
 PEACE TK-800
 QPHONE TK-770
 LITE TEL TK-890
 WINSTAR TK-720
 AREA DEMARCATION & MANPOWER PLAN OF SOUTH BD

ASM ASM
Jessore Barishal

TSO TSO TSO ATSO

Khulna Kushtia Faridpur Patuakhali

Khulna Jhenaidha Barishal

Jessore Faridpur,
Satkhira Kushtia Bhola Barguna.
Narail Madaripur
Bagerhat Chuadana Jalokathi Rajbari Potuakhali
Gopalganj Meherpur Magura
Pirojpur Sharitpur

Exclusive Exclusive Exclusive Exclusive Exclusive Exclusive

SR SR SR SR SR SR
DISTRIBUTORS CHANNEL

JESSORE KHULNA
SATKHIRA
BAGERHAT
JHENAIDAH

NARAIL

MAGURA

BARISAL

CHUADANGA

BHOLA

DISTRIBUTORS
MEHERPUR
CHANNEL
PATUAKHALI

KUSHTIA

BARGUNA

RAJBARI

JALOKATHI
FARIDPUR

MADARIPUR PIROJPUR
SHARIOTPUR GOPALGANJ
SALES PLAN

AS there are 21 districts in south Bengal,

I Strongly recommend for 21 dealers need
here at least, somewhere would be more. For
retail coverage I think we would prepare for
60% retail coverage at first. In this case we
could target 20% shops at urban area and 40%
shops for rural area. If we could build up a
good relation & prizing with these retail
shops , then we can execute our target easier.
SO at the primary stage needed 6 variety of
basic/feature phone like 1.8’’,2.4’’& 2.8’’ also
needed minimum 4 variety of smart phone like 5’’
& 5.5’’ as well as must market oriented price
besides always good product lineup also available
stocks and finally maintain good product quality
for better market.
MARKETING PLAN

Sales Advert
Brandi Remar
Promot POSM Fair isemen BP
ng ks
ion t
Must
Smart table, X- Must
need Newsp
Also have to
Dealer Banner, Leaflet, Need
aper
need ensure
& Sticker, Dangler some A For add,
brand good
retailers TVC,
& B custo promo product
sales Youtub
Categor mer tor quality
promoti e,
y retail aware with & good
on as faceboo
shop ness, smart price
per k add is
Brandin need table otherwi
market urgent
g. Shop fair for se all
demand for
sign is occasi Smart marketi
& also custom
importa onally. phone ng plan
it will er
nt selling will be
be awaren
. meanin
changea ess
g less.
ble
This is a very important supporting role for sales plan. Here we first focus on branding . As well as TVC
add, news ads, local TV add could help us as catalyst. If Company focus on smart phone then company need
to focus on (BP, Smart table, Brand shop) Beside of everything I do emphasize retail meet than dealer.
Because we can use this meet in the rural area comfort.
AFTER SALES SERVICE PLAN

Proposed Service Center first Phase

Khulna Jessore Barisal Faridpur Kushtia

Coverage Coverage Coverage

Coverage
Area: Khulna Area: Jessore Area: Barisal Coverage
Area: Kushtia
Bagerhat Magura Bhola Area: Faridpur
Chuadangha
Pirozpur Narail Patuakhali, Rajbari
Meherpur
Satkhira Jhenidah Jhalakati

Most of the companies failed to focus on after sales services in time. As

I know nobody take a problem to invest here without symphony. We
could make our ambition in such way that a faulty set would ok within 3
days. Spare parts are very important which should be available as well.
Beside of this national or regional manager should get the pending set
list in everyday. If possible we can give the power FOC(free of cost) to
the regional manager to avoid noisy circumstances also needed (DOA)
policy besides needed few collection points in different area as per need
for future better business.
ACTION PLAN

Team motivation:
Through working days observation first finding the gaps of communication of team & finding all communication
process & how they handling Distribution Channel ,Retail Channel, Customer & others channels.

Daily working routine with Team like below:

 9.30 am Projection Disbursement according to stock analyzing previous night.
 10.30 am Text back after projection Disbursement channel wise.
 11.00 am Conference Call about Projection & Number Planning.
 11.30 am to 3.00 pm Secondary & Tertiary follow up by VIVER with sharing photos & Activities.
 3.00 pm to 4.00 pm Primary follow up, Target confirmation.
 .30 pm to 6.30 pm Rest Secondary call confirm & Next day primary lifting plan.
 6.30 pm to 7.30 pm Conference call, the day activities analysis & Discussed about service related issue.
Monthly meeting held on total present of team & they will giving their own presentation of Target, Achievement
with in Excel sheet ,There we will finding what the gap of the respective agent & if we find any member not
working properly through his area opportunities & gaps, initially taking action against him.
Finally Hope so, if all segment operation going smoothly by one year it’s
possible to make the business revenue or (ROI) at satisfactory level
In-sha-Allah.