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Module I
What is Business Research?
A systematic inquiry whose objective is to provide
information to solve managerial problems.
Why Study Research?
Research provides you with the knowledge and skills
needed for the fast-paced decision-making environment.
Why Managers need Better Information?
Global and domestic competition is more dynamic
Organizations are increasingly practicing data mining and
data warehousing
The Value of Acquiring Research Skills
To gather more information before selecting a course of
action
To do a high-level research study
To understand research design
To evaluate and resolve a current management dilemma
To establish a career as a research specialist
Types of Studies Used to do Research
Reporting
Descriptive
Explanatory
Predictive
Different Styles of Research
Pure Research/Basic Research
Applied Research
What is Good Research?
Following the standards of the scientific method
Purpose clearly defined
Research process detailed
Research design thoroughly planned
Limitations frankly revealed
High ethical standards applied
What is Good Research? (cont.)
Explain participant
rights and protections
Obtain informed
consent
Ethical Responsibilities
Special guidelines apply to children!
Informed consent means parental approval
Deception
Debriefing
Participant Confidentiality
Right to Privacy
Confidentiality