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Idea Feasibility
generation study Performance
Product or
service concept specifications
Functional Production
design design
Design Manufacturing
New product or specifications or delivery
service launch specifications
Pilot run
Final design and final tests
& process plans
Idea Generation Sources
Cocoa Puffs
LOW HIGH
NUTRITION NUTRITION
Rice
Rice Cheerios
Cheerios
Krispies
Krispies
Wheaties
Wheaties
Shredded
Shredded
Wheat
Wheat
BAD
TASTE
Feasibility Study Prototyping
• Simplification
– reducing number of parts, assemblies, or options in a product
• Standardization
– using commonly available and interchangeable parts
• Modularity
– combining standardized building blocks, or modules, to create
unique finished products
Design Simplification
Importance
Trade-off matrix
3
Design
characteristics
1 4 2
6 Target values
Competitive Assessment of
Customer Requirements
Competitive Assessment
Customer Requirements 1 2 3 4 5
Presses quickly 9 B A X
Removes wrinkles 8 AB X
Irons
Quick cool-down 3 X A B
Doesn’t break when dropped 5 AB X
Doesn’t burn when touched 5 AB X
Not too heavy 8 X A B
From Customer
Thickness of soleplate
to Design
Automatic shutoff
Number of holes
Size of soleplate
Characteristics
Weight of iron
Size of holes
Customer Requirements
Presses quickly - - + + + -
Removes wrinkles + + + + +
Irons
Quick cool-down - - + +
Doesn’t break when dropped + + + +
Doesn’t burn when touched + + + +
Not too heavy + - - - + -
Tradeoff Matrix
Size of soleplate
Thickness of soleplate
Material used in soleplate
-
Number of holes
+
+
Size of holes
Flow of water from holes
Time required to reach 450º
Time to go from 450º to 100º
Protective cover for soleplate
Automatic shutoff
Targeted Changes in Design
Thickness of soleplate
Size of holes
soleplate
Units of measure ft-lb lb in. cm ty ea mm oz/s sec sec Y/N Y/N
measures
Objective
SS = Silverstone
MG = Mirorrglide
T = Titanium
A Series of Connected QFD Houses
Product
characteristics
requirements
Customer
Part
A-1 characteristics
characteristics
Product
Process
House A-2 characteristics
of
characteristics
quality
Parts A-3 Operations
Part
deployment
characteristics
Process
Process A-4
planning
Operating
requirements
Benefits of QFD
• Promotes better understanding of customer demands
• Promotes better understanding of design interactions
• Involves manufacturing in design process
• Breaks down barriers between functions and departments
• Provides documentation of design process
Design for Robustness
• Robust product
– designed to withstand variations in environmental and operating
conditions
• Robust design
– yields a product or service designed to withstand variations
• Controllable factors
– design parameters such as material used, dimensions, and form of
processing
• Uncontrollable factors
– user’s control (length of use, maintenance, settings
Desired service
experience
Service Concept Service Package
Targeted
customer Physical Sensual Psychological
items benefits benefits
Performance Specifications
Customer Customer
requirements expectations
Process Service