Consumer Perception towards

buying Smartphone
Submitted By:
Dipanjan Roy Choudhary
Ujjwal Pandey
Vinit Wig
Ravindra
Divyansh sharma
Rishabh Kushwaha
Introduction

 OPPO is a camera phone brand enjoyed by young people around

the world.
 OPPO started the era of selfie beautification, and was the first brand
to launch smartphones with 5MP and 16MP front cameras.
 In 2016, OPPO was ranked as the number 4 smartphone brand
globally, according to IDC. And today, OPPO provides excellent
smartphone photography experience to over 200 million young
people around the world.
Mobile Industry in India

 Growth in the mobile industry has been dramatic by virtually any

measure, and despite some reports of a slowdown, we still expect to
see growth in 2017
 consumers are looking at their devices more than 9 billion times a
day in the aggregate–up 13 percent from last year.
 Smartphone sales are still strong, with penetration up 10 percent
year over year, and the highest growth percentages coming in the
45-54 and 55+ age demographics–groups that have previously
lagged behind younger consumers.
Objectives

 To study the attitude of customers towards mobile phones

 To study the motivating factor to buy a phone

Research Methodology

 Descriptive Research
 Sample size 47
 Convenience sampling
 Observation and survey through structured questions
 Statistical tool excel
 Location: Noida
USP of ‘OPPO’ Smart Phone
 Offers affordable and quality smartphones with
innovative feature

 Pitch their phones over ‘selfie’, that attracts user

to buy these phone
Features looked upon by customer

processor, 21%
memory, 24%

sensor, 13%

Camra quality, 23%

Battery Backup, 19%

1 2 3 4 5
Analysis

 The various features offered in a phone, henceforth the pie chart predicts the
behavior of the customer that attracts him the most for buying a new mobile
phone.

 As the benefit one desires from the new phone and added features come with it,
overlapping his current phone.
 what do you look in a mobile phone? (Brandwise)

Design 18%
Reliability 24%

Durability 32

others,9%

After sale service 17%

The customer build his attitude towards a company from
the experience that he had in the past, or have received
from social media or from family or friends.
The companies pitch their product over their features, but
as a brand customer needs to make sure the external
factors that may motivate him to but any phone
 Q3, types of brands

Lenovo15%
Xiaomi24%

Others 13%

Vivo21%

Oppo 27%
 As the market of mobile phones is blooming, there is daily innovative products
coming into the market with new and improved technology, so the perception
and buying behavior of consumer is changing rapidly with the change in the
technology.

 Following study shows that how customers are attracted and towards which
brand, as xiaomi came up with their added benefits in a really affordable price
their sale increased and has become the most selling phone in 2017.
Attitude of the customer
 Features are the dominant factor

 durable and handy to use

 Camera quality