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O 
 Advertising that is more public relations than
sales promotion. Its objective is to build a
firm's corporate image, reputation, and
name-awareness among the general public or
within an industry.
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 used to build an image of the organisation.


 It states what the organisation has to say
about itself, lays stress on its mission and its
philosophy.
 It may have a social message for a specific
target audience.
 It presents the view point of an institute for a
national cause.
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 ëo make the company known.
 Its Products Known
 Its values Known
 Also aims to make socio-political, economic &
moral statements.
 |  |

 |ommunication with employees is one of the


most effective ways to create understanding
that leads to business success.
 O
   between
management and employee
 u 
  ÿ
employee-management communication
 
  ÿ
between employees on the same level.
 |!!"

 PR with own employees is called internal PR.


 House Journal
 Electonic news
 Video magazines
Video tapes, video | s, laser disks
 Notice boards
#
"
 must haveÿ
 -as much knowledge about the organisation as possible.
 -good qualifications like management training,
PR diploma, advertising, journalism or mass communication
diploma.
 -good experience
 -Personal traits suitable to work as PR executive
 -managerial skills of Planning, organising and contolling.
 -imagination and innovativeness
 -computer literacy
 -personal integrity

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 A corporate image- It is representation which


the company creates about itself with the
help of advertising, for example. It forms
favorable opinion at target audience.
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 Is earned over a period of time.


 It is based on our experience of dealing with the organisation.
 It is also based on our knowledge about that organisation.
 Images are based on our
1. Product & Service quality.
2. ëhe after sales service we provide
3. ëhe advertising we do.
4. Industrial relations record
5. ërade relations
6. Stock market position
 . External communications
 8.|orrespondence
 9. Packaging
 Is also the outcome of our experience,
impression, belief, percption and knowledge of
the company.
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 ëhe concept of corporate image leads us to


the concept of corporate identity, Image is
mostly a matter of  
amongst the
different audiences of the corporation.
 Identity is, however, more of a physical
nature Ȃit is the  







 
  
o !|
$
1. ëhe nature of the organisation.
2. |ommunicative name, if different
3. Names of divisions, subsidiaries and
products, if any
4. ëhe corporate signature
5. Graphic representation of mark & signature.
6. |orporate colours
Ô  
 
 
  

 

0 ÿ based on Ǯthe value to be found in |orporate Reputationǯ V    4th ec., Fombrun (2000).
o |

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Ñeading Indian PR Agencies


Ogilvy Public Relations Worldwide
Prism PR
Ritam |ommunications
ean Piele
Abacus
o |

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ëop uS PR Agencies
(Independent Group)
Burson-Marsteller (WPP)
Porter Novelli (Omnicon)
Ogilvy Public Relations Worldwide
(WPP)
    

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efinition

Events as occurrences designed to


communicate particular message to
target audience.
Philip Kotler
    

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Market for EM
Market Size - 150 |r.
Growth Rate - 50%
GR is expected more than 50%
    

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Event |ategory
|ricket
Olympic
Music
Film/ëelevision
Fests
    

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Event |ategory
Hot Air Ballooning
Expedition
Motor Sports
    

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Event |ategory
Polo
Golf
Hero |up
Hockey
ëennis
    

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Event |ategory
Horse Racing
Football
Squash
World |up |hess, |ricket, Football
Exhibition
    

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Event |ategory
Kite Festivals
Navratri Festivals
Fairs/Festivals
Special Ñaunches
    

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Event |ategory
|elebrity
Birthday
Marriage
university/|ollege Annual ay
National ay
    

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Event |ategory
Rural Festival & |elebration
Major Festival (list of Holidays)
ërade Fair of India
    

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Product
ëyres
|igarettes
Shoes
Soft rinks
Ñiquor
    

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Product
Automobiles
Motor Bikes
Banks
Pharmaceuticals
    

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Event Oraganiser
Stagekraft
Music |raft
Pineapple |lub
ëropical Showflakes
Media Entertainment Pvt. Ñtd.
    

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Event Oraganiser
uni Rapport Events
Wizcra2ft
Fountainhead
Power productions
A Media Promotions
 

 

 

" 
 !
 Presenting a favourable image and its benefits.
 Promotion of Products & Services
 etecting and dealing with its publics.
 etermining the organisations posture in dealing with its
publics.
 Goodwill of employees or members
 Prevention and solution of labour problems
 Fostering the goodwill of communities in which the
organisation has units
 Goodwill of the stock holders or constituents
o | 
 %

 Overcoming misconception and prejudices


 Forestalling attacks
 Goodwill of suppliers
 Goodwill of the government
 Goodwill of the rest of the industry
 Goodwill of dealers and attracting other dealers
 Ability to attract the best personnel
o | 
 %

 Education of the public in the use of a product or service.


 Education of the public regarding a point of view
 Goodwill of customers or supporters
 Investigation of the attitude of various groups towards
the company formulation and guidance of policies
 Fostering the viability of the society in which the
organisation functions.
 irecting the course of charge