|
 

a
a
a 

 

— Organized and modern retail
chain
— Largest pharmacy chain in Asia
— Open round the clock
— International Quality
Certification from FDA
— 1000+ outlets all over world,
about 300 spread across India
and 90 in Mumbai
— Customer Care any time of the
day
 p

— Internet: Found address, fixed meeting
— Juhu Tara Road branch
— Met Ms. Manisha Seksaria and 3 other members
— Out of which 3 are qualified pharmacists
— Questionnaire
— 3 certifications from FDA-
to store, stock, sell, distribute:
1. Homeopathic medicines
2. Schedule H, C and X drugs
3. Those not mentioned in above schedules

— Mumbai H.O.- Kanjur Marg

— No franchise ; All are divisions of Apollo
Hospitals Enterprise Ltd.
 a
— Initially privately owned ʹ bought over by Apollo
pharmacy and reconstructed
— Ms. Manisha dealt with customers when they enter
— All staff appointed by Apollo pharmacy H.O. at fixed
salary
— Incentives- mostly generics, some private brands and
especially home delivery
 
 

 

— Most sold products :
Allegra, Augmentin, Moxykind,
Azithromycin , i-pill
— Companies ʹ Mankind
(cheapest), Cipla, Ranbaxy, GSK
— 25-30% inventory remains ideal
  

 

— Sold only if prescription is shown
— If brand not available, Apollo staff reconsult doctors
and then provide a substitute
— Drugs with possible abuse (e.g. cough syrup, sleeping
pills) and Rx not shown : they deny availability of
product
 a

 
— ´0% stocks acquired from H.O. except few
companies like Nestle, Garnier
— Most products are centrally purchased
— Intent order ever 2 days
— All orders booked online
— Even if another outlet borrows on a contingency
basis, it is immediately communicated to the H.O. via
intranet: TECH SAVVY
 -

-

— MRs visit rarely: 2-3 times a month
— Unless completely new product
— They find Apollo pharmacy intimidating:
not biased towards any company and also look
different from a regular pharmacy outlet.
 ` 

— Regular monthly audits but external auditors (hired
or from p͛ceutical companies)
— Not Planned :all are surprised audits
— Auditing of stocks, records, running cash records,
maintenance, inventory, storage, display and staff
behavior etc.
— Audit reports sent to H.O. immediately
 `

  
 

— +ive
— Wide range of products mainly baby care &
cosmetics ( shampoos, hand wash, face wash) and
nutraceuticals.
— Electronic display to increase visibility and promote
sales
— Cheaper than commonly available products
— Other products on front display : mainly Olay,
Gillette, Colgate etc.
 `

      

— Largest pharmacy retail chain

— All have similar layout
— 24 hour customer support
— Prescription refilling
— Storage of stocks : formulation
wise ( e.g. tablets, drops) stored
alphabetically ; whereas normal
chemists store their stocks
company wise
— International Quality Certification
— Cold chain maintenance
— Membership card : ATM
card(any time medicine)
— Direct contact with
pharmaceutical companies
like Cipla and others like Air
India
— Computerized supply chain
management system and
intranet connected
 p`
  

— 24 hr. service + customer care
— Nurse station at Apollo pharmacy
— Organize free health camps
— Free reminder services ʹ patients ,
relatives
— ATM card
— Mention expiry dates on bills
— Health newsletters for patients
   

— Rare visits of MRs : new products difficult to sell
— Shoplifting possible ʹ open display outside the
counter
— Customers might feel intimidated