PRESENTATION ON THE TOPIC

“Most effective Social Media Platform

today and the enhancements we
visualize that it needs to retain its
position as No.1 in the next three
years”

MADE BY SAIPRASAD KISHOR MALEKAR

DEFINITION- WHAT DOES SOCIAL MEDIA MEAN?

• Social media is a catch-all term for a variety of internet applications

that allow users to create content and interact with each other.
• This interaction can take many forms, but some common types
include:
• Sharing links to interesting content produced by third parties
• Public updates to a profile, including information on current
activities and even location data
• Sharing photos, videos and posts
• Commenting on the photos, posts, updates, videos and links shared
by others
Social media technologies take many different
forms including blogs, business networks,
enterprise social networks, forums, microblogs,
photo sharing, products/services review, social
bookmarking, social gaming, social networks,
video sharing, and virtual worlds. The
development of social media started off with
simple platforms such as sixdegrees.com
 DISTINCTION FROM OTHER MEDIA
Viral content- Some social media
sites have greater potential for
content that is posted there to
spread virally over social
networks.
This is an analogy to the concept
of a viral infectious disease in
biology, some of which can
spread rapidly from an infected
person to another person.
for example, Twitter's retweet
button, Pinterest's pin function,
Facebook's share option or
Tumblr's reblog function.
Businesses have a particular
interest in viral marketing tactics
because such a campaign can
achieve widespread advertising
coverage for a fraction of the cost
of a traditional marketing
campaign.

Mobile use:-
• Mobile social media refers to the use
of social media on mobile devices
such as smartphones and tablet
computers. This is a group of mobile
marketing applications that allow the
creation, exchange, and circulation of
user-generated content.
• They differ from traditional social
media by incorporating new factors
such as the current location of the
user (location-sensitivity) or the time
delay between sending and receiving
messages (time-sensitivity)
• Business potential
Mobile social media tools can be used
for marketing research, communication,
sales promotions/discounts, and
relationship development/loyalty
programs.
• Business performance
Social media has a strong influence on
business activities and business
performance. There are four channels
by which social media resources can
transform into business performance
capabilities- Social capital, Revealed
preferences, Social marketing and
Influence on consumer decisions.
WORLD’S TOP SOCIAL MEDIA PLATFORMS
The most famous social media
platforms include Facebook,
Twitter, LinkedIn, Instagram,
Pinterest, Tumblr, VK, YouTube etc.
D) social media facilitate
the All these social
development of online social media platforms
networks by connecting a user's have four
profile with those of other commonalities
individuals or groups. between them.

A) All are Web 2.0

C) users create service- Internet-based
specific profiles for the site applications
or app that are designed
and maintained by the
social media organization. B)
user-generated content
(UGC) is the lifeblood of the
social media organism
 FACEBOOK

Facebook is an American
Facebook is a fastest growing
online social media and popular online platform that
enables customization of user
social networking service interface, which also includes
company based in Menlo installing applications to
personalise the experience
Park, California. The further. Users are connected to
their friends very quickly as
Facebook website was they could receive notifications
when someone in the network
launched on February 4, has made changes or updates to
2004, by Mark Zuckerberg. his/her current profile.
 TWITTER

Twitter is a free social networking

microblogging service that allows
registered members to broadcast
short posts called tweets. Twitter
members can broadcast tweets and
follow other user tweets by using
multiple platforms and devices.
 YouTube
YouTube is another amazing
internet phenomenon with
meteoric growth. YouTube is a
free video-hosting website
that allows members to store
and share YouTube videos on
a variety of web platforms by
using a link or by embedded
HTML code.
 LinkedIn

LinkedIn is the largest professional

networking site available today that
provides away to connect other
professionals and helps to stay in
contact with millions of users. LinkedIn
is strictly used foe exchanging
knowledge, ideas, opportunities and
has increasingly become a leader in
helping individuals find group of
interests as well as jobs in their fields.
COMPARISONS OF THESE PLATFORMS

Facebook has an “active user” base of

two billion users by June 2017.

It was the second most visited website

in the United States of America and is
the most popular social media
platform in the English speaking
countries.
Twitter is an online news and social
networking service where users post
and interact with messages, known as
"tweets."
These messages were originally
restricted to 140 characters, but on
November 7, 2017, the limit was
doubled to 280 characters for all
languages except Japanese, Korean, and
Chinese.
Twitter was created in March 2006 by
Jack Dorsey, Noah Glass, Biz Stone, and
Evan Williams and launched in July of
that year.
The service rapidly gained worldwide
popularity. In 2012, more than 100
million users posted 340 million tweets
a day. As of 2016, Twitter had more than
319 million monthly active users.
 As of April 2017, LinkedIn had 500
LinkedIn is a business- and employment- million members in 200 countries,
oriented social networking service that out of which more than 106 million
operates via websites and mobile apps. members are active.

Founded on December 28, 2002, is The site has an Alexa Internet

mainly used for professional networking,
including employers posting jobs and job
ranking as the 20th most popular
seekers posting their CVs. website (October 2016).

most of the company's revenue came

from selling access to information about On June 13, 2016, Microsoft
its members to recruiters and sales announced plans to acquire LinkedIn
professionals. for $26.2 billion
YouTube is an American video-
As of February 2017, there are
sharing website headquartered more than 400 hours of content
in San Bruno, California. The uploaded to YouTube each minute,
service was created by three and one billion hours of content
former PayPal employees— are watched on YouTube every day.
Chad Hurley, Steve Chen, and
Jawed Karim—in February
2005. Google bought the site in
November 2006 for As of August 2017, the website is
US$1.65 billion; YouTube now ranked as the second-most popular
site in the world by Alexa Internet.
operates as one of Google's
subsidiaries.
 STATISTICAL COMPARISON
(on factors like active user base, user satisfaction, features etc.)
It is clear from the above graphs on all parameters mentioned above that Facebook is the
most effective and leading social media platform in the world.

The success rates of Facebook Marketing is in large part due to the ability to target users
based on their actual interests. Facebook’s targeting abilities eliminate the need to
purchase lists.

Versatility-Facebook continues to support a wide variety of post lengths, marketing goals,

and content types (visual, text-heavy, live video, and more).

Direct Contact-Facebook business page allows you to incorporate important contact

information as well as a call to action of your choosing. As a result, Facebook makes it
easier for interested consumers to connect with you directly.
 Analytics-The
analytics Facebook
provides is another
major plus. With it
you can track the
touchpoint that
resulted in a
conversion, or
measure Facebook
engagements around
specific initiatives
such as number of
shares and link clicks.
 JUSTIFYING THE STATISTICS (FACEBOOK)
It is the most effective social media platform.

Facebook has become a away of life. People can constantly communicate each other. This social media is so pervasive that it’s unusual
to if someone claim that they don’t have Facebook account.

Facebook service is constantly updating. Its wide variety of features like status updating, videos, picture, video sharing uploading,
sponsored ads, and now introducing shoplift will keep this social media service at top for the time being.

One of the many aspects that Facebook has preferred is dealing with usability. The social network is centred to keep people logged in
to their accounts.

Facebook’s website design is straightforward.

Facebook’s search bar (Graph Search) allows to search based on any aspect.

People cannot browse the Facebook database without registering for an account. Facebook encourages members to report content
they find offensive and allows to block individual users, report spam and report profile abuses.
 DRAWBACKS
The main concern for the Facebook is its Privacy. Recent
revelations about the NSA snooping on citizens of the world
targeting the Facebook profiles draws a major concern for
the company.

Another problem the Facebook faces is “fake profiles”. Many

netizens make fake profiles and exploit the weakness of one’s
private life which results in catastrophic consequences in
their lives.

The problem of “fake news” is increasingly causing havoc in

people’s life. Political propaganda, character assassination of
a political party or individual leads to misinformation and
undue advantage to rivals.
The other problems include loss of productivity due to
over interdependence on Facebook, identity threat,
antisocial behaviour, relationship problems.

Many phishing bots target a particular individual or

organisation or its accounts or followers in order to
create an atmosphere of social insecurity. Viruses and
malwares further add to the security of the ecosystem.

Lastly, the problem of addiction and witch hunting add

more to the dangerous effects on one’s life.
 ENHANCEMENTS IN ORDER TO SUCCEED IN THE EVER
EVOLVING MARKET

Firstly the problem of The problem of addiction can be

A proper mechanism or The problem of fake profiles can addressed by putting a
security and privacy
algorithm must be put in be easily solved by permanently disclaimer stating the relative
needs to be tackled. This banning such accounts as well as effects one can have when one
place to check the
can be solved by by creating a robust system exceeds a certain time on
accuracy and elimination where in fake profiles are Facebook. The concept of stop
increasing the security
of fake news posted on identified, neutralised and the clock can be tried which
of its system both on account holders penalised. temporarily suspends account
ones profile.
client and server side. for 30 minutes.
 The problem of identity threat can be
eliminated by updating the rules of joining
the Facebook and linking the account with
a government document like Aadhaar ( in
India) provided that the Aadhaar system
itself remains full proof against attacks.
The Facebook can be made interactive by
introducing the concept of educational
learning so that its reach becomes
beneficial to young generations.
 CONCLUSION

We can conclude that if Facebook is used in proper

framework and enhanced security and Facebook itself
works on adding new features and give proper services
to its users without any complaints, it can retain its
position as No.1 Social Media platform and be the most
effective according to its users and business clients
across the World in coming next 3 years.