Management Practices in

Pakistan
(Telenor)
 Course Instructor:

Ms. Manna Akter Lina

Assistant Professor
Dept. of Business Administration
Dhaka City College

Group Members:
Name Roll

Shah Md. Mohaimen 273

Salma Akther 274
MD. Imran Siddik 326
MD. Murtoza Hassan 327
Farjana Akther 329
PAKISTAN
 PAKISTAN – Land of the Pure

 Formal Name: Islamic Republic of Pakistan

 Capital Islamabad
 Major Cities: Pakistan has seven cities with a population of 1 million or
more: Karachi Lahore ,Faisalabad Rawalpindi, Multan Hyderabad
and Gujranwala
 Located in South East Asia
 Created on August 14, 1947
 Population 170 million people
 Official language Urdu
 7th largest Army
 6th nuclear country
Education
• More than 132 universities
•Parallel education system, public and private
•Ali Moeen Nawazish - Guinness Book of World Records with 23
subjects in A-levels
Sports
•National game –Field Hockey
• Most popular game – Cricket
•Won the Cricket World Cup in 1992 and T-20 World Cup in 2009
Music
There are four main families of musical instruments in Pakistan and
more than six hundred Pakistani musical instruments; the most well
known are the sitar, tabla, rabab, dhool and bansuri.
•Telenor Pakistan is 100% owned by a
Norwegian
•Telenor Group Telenor Group Have 160
Million subscribers and a Workforce of 33000
cross
•Performing communication services in 12
Markets a Asia & Europe
•Telenor Pakistan Acquired a GSM License in
April 2004
•Began Commercial operations on March 15,
2005 in Karachi, Islamabad & Rawalpindi
•In October 2012, Telenor Pakistan crossed 30 Million
active subscribers
•Telenor Pakistan is the 2nd Largest mobile operator
in Pakistan
•Telenor Pakistan has created 2800 Direct & 25000
indirect jobs
•Telenor Pakistan has invested $2.3 Billion in the local
economy so far.
• Telenor Pakistan contributed over Rs.121 Billion
since the beginning of operations
Management Functions of
Telenor
 Vision Mission

We're here to help

At Telenor, our mission is
We exist to help our to create value for
customers Shareholders through
get the full benefit of serving the customers,
communications employees, partners
services in their daily lives. and the general public
interest.
Goals
•Create Value Expanding
•Market Share
•Strong Commitment with society
•Creation of Profitability & market growth
•Introduction of an Advance technology
•Freedom of Choice

Core Values
•Dynamic
•Innovative
•Responsible
 Goals at Telenor

Strategic: Tactical:
Operational:
To become the no. 1  Capitalize on first
Mover Advantage in  Focus on cost
player in the market Easy Paisa Minimization

in terms of market share  Continue to gain  Maximum Network’s

Market share Utilization
and revenue.
 Introduce innovative  Empower employees
Products & services
 Create an exception
 Provide top quality culture
services & coverage
 Focus on Performance
 SWOT Analysis
STRENGTHS
 Network quality & design
 Superior customer care
 Financial Strength
 Excellent Coverage & Distribution.
Contract with Siemens & Nokia
 Brand image of Quality
OPPORTUNITES
Low cellular market penetration
 Inefficiency & poor performance of
other mobile networks
 Co branding (with Tameer Bank)
 Strategic Alliances & Infrastructure
 Sharing Facilities
 E-commerce usage.
WEAKNESSES
 Relatively low market share
 Low profit margins
 Negative cash flows in the initial
years
THREATS
Rolling Customers
 Increased competitions.
 Grey Traffic
 MNP mobile number portability
Public pay phones & calling cards
usage where network is not available
 Propagandas attacking brand image