GROUP MEMBER’S :

1) SITI NASUHA BT ABD. RAHMAN UK27948

2) CHE KU NURUL SYAKIRAH BT. UK27949

CHE KU IBRAHIM

3) SITI NURAFIFAH BT. DUL AZIZ UK27984

4) NAWAL FADHLIN BT .AB KADAR UK28010

5) MUNIRAH BT MAHUSIN UK28011

6) NORA BT. NUHU UK29618

 COMPANY’S
BACKGROUND
Name of business : Gerobox Cabinet Industry

Owner’s name :

Type of business : sole proprietorships

Nature of business : Service

Established : 6 July 2002

Number of employee : 6 employees

Number of customer per day : 4 customers

Address : Lot PT 3078, Tingkat 1, Rumah Kedai, Taman Desa YT,

Jalan Lapangan Terbang, 21300 Kuala Terengganu, Terengganu.
Phone number : 014 – 804 4044 / 09 – 6662132

Other ways to contact :

GeroboxCabinetIndustry .facebook.com.

013 – 398 0263

Gerobox.cabinetindustry@yahoo.com.my

Date of interview : 29 November 2014

Period of interview : 1 hours ( 3.00 pm to 4.00 pm)

 Vision of company
Expertise in space of planning and
implementation based on clients needs,
creating design that reflect the need,
tastes and budgets of customer.

Mission of company
To develop the business to international level in 2020
 ORGANIZATION STRUCTURE
Operation Manager

EN. MOHAMAD SAFRI

Factory Controller

CIK SITI NURBAIZILAH

Operation Assistant Leader

Staff Personal Management
EN. MUHAMMAD
EN. MOHD MANIZAN
AFFENDI

Installation Assistant
Production Packaging [QC]
Leader
EN. MOHD EN. MAHTAR
EN. MOHD SHAHRIZAN

CUTTING EDGING ASSEMBLE ALUMINIUM SPRAY MAINTENANCE

VALUE CHAIN
 INBOUND LOGISTIC
 Getting the material that need for
decoration from the supplier such as
play wood, varnish, melamine and so on.

 Example of suppliers which are

Missing Home and Spray
 OPERATION
 Programming

 Design development
OUTBOUND LOGISTIC
 Delivered material needed for
decoration to the customer

 Construction and installation

 SALE AND MARKETING
 advertisement via Facebook, banner,
brochure
 exhibition
 free consultation, quotation, installation
and delivery.
 Discount 10% to loyal customer
 Lucky draw
 SERVICE
 Kitchen accessories as a gift

 Customer royalty

 Customer feedback based on damaged good

PORTER FIVE
FORCE MODEL
 Threat of
Threat of new substitute
entrants product or
service
Rivalry

Bargaining
Bargaining
power of
power of buyer
supplier
1) Threat of new entrants

 Low
 Required big amount of initial capital investment
 Must have knowledge in interior design; creative skill
 Product are differentiate
 Hard to gain customer’s trust for the new comer

2) Threat of substitute product or service

 High
 E.g. : IKEA, COURT MAMMOTH
3) The rivalry amongst existing company
 High competition
 Near competitor is My Kitchen

4) The bargaining power of supplier

 High
 Use the same supplier; e.g. Spray
 High switching cost

5) The bargaining power of buyer

 Low
 Customers find that Gerobox company has the
most affordable price
 Gain customers loyalty
SUMMARY FOR PORTER FIVE FORCE MODEL

Porter five force model High Low

1) Threat of new entrants /

2) Threat of substitute product or

service /

3) Rivalry amongst existing

company /

4) Bargaining power of supplier /

5) Bargaining power of buyer /

Sample of interior
design