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DEODORANT ADVERTISEMENT;

CODES AND CONVENTIONS.


BRAND REFLECTION USING
COLOUR
Colours in the mise en scene are reflective of the brand or the product.
In the Nivea Men Stress
In the Degree Women Dry Spray
Protect and the Nivea
and the Degree Men Dry Spray on
Women Stress Protect
the other hand, colours are much
advertisements, the
more simplistic, as the Degree
colour blue is used
logo is black and white, therefore,
throughout the entire 30
in the advert, colours are used to
seconds of each advert
represent the gender of the
which reinforces the
product rather than the company
brand and logo and
that makes it. In the female
makes the colour more
advert, there is a warm yellow
iconic to the audience
lighting in the background and in
so that people are more
the male advert, more masculine
likely to recognise is and
colours such as grey and blue are
buy it.
used.
SIMPLE AND NEUTRAL
MISE-EN-SCENE
Mise en scene in deodorant
advertisement seems to generally
be very plain, minimalistic and
organised.
The only colours that stand out in
props and set are the colours that
are reflective of the brand.
PACK SHOT OF PRODUCT
A convention of deodorant TV
advertisement is a pack shot of
the product which shows a
close up of the product with a
slogan and the company. This
quite often appears at the end
of the advert so that the
audience memorises the
image and makes them want
to buy the product. Although
this is not always true, for
example, in the Nivea Men
Stress Protect advert the pack
shot is at the start of the advert.
MIRROR SHOTS

Mirror shots of someone spraying deodorant is conventional of


deodorant advertisement as it shows the audience clearly that
they use the product and it is effective throughout the advert.
CLOSE UP OF THE PRODUCT
Furthermore, there is
always a close up of the
product, which is usually
at the start of the video
so that the audience
identifies the product and
can link it to the advert.
This also makes you
remember the product
and influences the
audience to buy the
product in the future.