General

Motors
 THE TEAM
Erica Kyle
Emily
Richard Harmon
Jojola
son

Mac Doc
Kaufma O’Conn
n or
 OPPOSING
IDENTITY EXTERNA
INTERNA
L
CUSTOMER L
UNRELIABLE
SATISFACTION/RETENTION QUESTIONABLE
LONGTERM CONSISTENCY
SUSTAINABILITY COMPANY
PROFITABILITY TURNAROUND
 TO EARN
CUSTOMER
S
http://www.wilx.com/content/news/Michigan-will-get-42-
million-settlement-from-General-Motors-for-faulty-ignition-
 CORE
VALUES
CUSTOM RELATION EXCELLE
ERS SHIPS NCE
https://www.gm.com/company/about-gm.html
 MESSAGE FROM CEO
Strategy & “Continue to put the customer at the center of
Governance everything we do”

Sustainability “Today we use less energy and water, generate less

waste and emit less carbon to manufacture a
vehicle than ever before”
Technology ”Industry leader in vehicle connectivity”

A Different “GM is a more profitable, more disciplined and more

Company focused company”
http://www.hybridcars.com/general-motors-predicts-its-first-
autonomous-car-could-be-on-sale-within-10-years/
 BANKRUP
1. CY
Chapter 11 filed in
2009
2. Bailout – 1.2 Million
Jobs
3. Initial Public

https://www.mlgautomotivelaw.com/dodging-a-bullet/
Offering
 OUT OF BANKRUPCY
8 YEARS $500 MILL
PROFITABI CHEVY
INVESTME
LITY VOLT
NT

https://www.dailysabah.com/automotive/2017/04/20/general-motors-auto-plant-in-venezuela-seized-by-
government-gm-decries-illegality
2014 RECALLS AND DEATHS
 COMPANY TURNAROUN
LOYALTY TO OVERALL

MANUFACTUER WINNER -IHS MARKIT

2017

GM IS JUST GETTING
-US NEWS 2017
STARTED
https://today.yougov.com/news/2017/10/11/general-motors-record-high-consumer-perception/
 PUBLIC GOOD
GRACES

https://3blaws.s3.amazonaws.com/images/Energy_Star_POY_infograp
hic.jpg
 FINAL
CONSENSUS
Rebra Refocu Reestabl
nd s ish