PRESENTATION ON

“VOONIK.COM”

PRESENTED BY: ANSHI MALAIYA

REGISRATION NO.: Y151805065

DEPARTMENT OF BUSINESS
MANAGEMENT
DR. HARI SINGH GOUR VISHWAVIDYALAYA
(A CENTRAL UNIVERSITY)
SAGAR (M.P.)
 CONTENT SLIDE NO.
I. COMPANY PROFILE 3-4

II. E- MARKETING ENVIRONMENT AND 5-17

INDUSTRIAL ANALYSIS

III. E-MARKETING PLAN 19-20

IV. E-MARKETING MIX 21-27

V. TECHNOLOGICAL ISSUES 28

VI. FINANCIAL PERFORMANCE 29-30

VII. REFRENCES 31
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 VOONIK.COM
- HAR DIN FASHION KARO
Type of site E-commerce (retail)
Founded 2013
Headquarters Bengaluru, Karnataka (India)
Founders Sujayath Ali & Navaneetha
Krishnan
Industry E-commerce
Service Online shopping (Fashion App)
Slogan Har din fashion karo
Website www.voonik.com
Mobile applications Voonik, Mr. Voonik and Vilara

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 Electronic commerce (e-commerce) is a type of business model,
that enables a firm or individual to conduct business over an
electronic network, typically the internet.
 Voonik- a player of this market. It provides online personal stylist
that helps people to dress well within their budget.
 Voonik aims to become a clear leader in the space of women’s
fashion. It is also targeting $100 million GMV run rate in the next
12 months.
 The overall vision of the founders is to alter the way Indians shop
and make picking out the perfect clothes easier than ever.
 By sorting out online users real problem, it came with extra
offering in comparison to other fashion apps.
 Facilitates consumer with personalization and style advice in
accordance to their body type, tone and size.
 Initially meant for women's only, now having an exclusive app for
men's named – Mr. Voonik and a premium class products for both
on Vilara.

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 CONTENT SLIDE NO.

1.ANALYSIS OF CURRENT AND 6

POTENTIAL COMPETITORS

2.PORTER’S VALUE CHAIN MODEL 7

3.ESP MODEL AND ONLINE 8-17

MARKETING ENVIRONMENT

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Well recognized in the market, captured the whole
market and within the reach of customers.
Amazon prime membership and other different
services of it make a huge difference and give
tough competition.

Controls 50% of the e-commerce fashion market.

And having its own logistic and payment gateway.
Acquired Myntra and Jabong.

Having a large variety of products and a most

reliable fashion app.
Flipkart-parent company.

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Myntra -parent company.
Products for all at affordable prices and with
certain offers.

Exclusive products cannot be found on other

portals.
Light app (3.5 MB).

Part of Aditya Birla Group.

Products from Rangmanch, Soch and other best
brands

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• Porter's Value Chain focuses on systems, and how inputs are changed
into the outputs purchased by consumers.
• A value chain is a set of activities that an organization carries out to
create value for its customers.
• Porter proposed a general-purpose value chain that companies can use
to examine all of their activities, and see how they're connected.
• The way in which value chain activities are performed determines
costs and affects profits, so this tool can help you understand the
sources of value for your organization.

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 LEGAL/ETHICAL
TECHNOLOGICAL INTERNET MARKET
COMPETITION
E GOVERNMENT

SWOT
ANALYSIS
E-MARKETING PLAN
E-BUSINESS
IMPLEMENT
STRATEGY E-MARKETING
S STRATEGY
MARKETING
MIX

PERFORMANCE METRICS
P

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• DIGITAL INDIA • CYBER
• START UP INDIA SECURITY
• SKILL INDIA CONCERN
• INNOVATION • CONSUMER
FUND INTEREST

LEGAL/
GOVERNMENT
ETHICAL

TECHNOLOGI-
COMPETITION
CAL

• MOBILE APP • GAINTS

• INNOVATIVE & FASHION
UNIQUE PORTALS/E-
FEATURES COMMERCE
• UPGRADATION COMPANIES

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 • Experienced employers.
STRENGTHS • Customization and personalization
• 1k boutiques at one place.

• Delay in delivery.
• Third party logistics.
WEAKNESSES
• No fast up – gradation.

• Personalization -on-steroids.
• Retail stores.
OPPORTUNITIES
• Voonik primo.

• Amazon & Flipkart (well recognized

apps)
THREATS
• Segmented portals.
• Risk

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 E-BUSINESS STRATEGY:
 Facebook gives it a large traffic.
 Laddu named coupon pays users on installing app from some
social networks.
 Attracting customers through their trialkart.
 Featured Farah Khan in TV commercial and a campaign launched
online with a hash tag ‘Har din fashion karo.’
 IMPLEMENTATION OF MARKETING MIX:
 Implementing all these e-business strategy on 4P’s of the
marketing mix for the better results.

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 At Voonik, they have a custom metric to measure the effectiveness
of their algorithm.
 CEO of Voonik says – “ Pick a growth rate and then just try to hit
it every week. If you hit the number, you're successful for that
week. But if you don’t hit it, you’ve failed in the only thing that
mattered.” He likes this idea and work accordingly.
 Voonik aims to be the number one fashion app and their results
shows its performance.
 8 million people registered themselves with its mobile application.
 Statistics shows 2500 purchases daily from 1500 unique
customers.
 Captured 18% of the market within 4 years.

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 The organizational response to the environment will give proper
indication concerning its marketing & cooperate culture ,its aims
and objectives.
 It focuses on forces that affect the marketing management ability
to develop & maintain successful transaction with its target
customers as marketing environment offers both threat and
opportunities.
 It is worth considering the environmental factors that have
influenced & drive the internet’s growth & ongoing development.
These are Micro environmental factors and Macro environmental
factors, with what organisation offers.
 Micro environmental factors consist of the forces and actors in the
firm’s immediate environment that affects its capability to operate
in its chosen markets.
 Macro environmental factor includes external forces shortly
PESTEL Analysis.
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• It refers to what they offers- the products, ideas and services.
• Voonik a fashion app provides product from the same segment
that is apparel and fashion add on.
• Fashion blogging and advice from stylist are too part of their
services.

SERVICES
GOODS

IDEA
S

4 or 7P’s of Marketing Mix + 10C of

Internet Marketing.

• Implementing on 7 or 4P’s of Marketing Mix and 10C of

marketing, an organisation offers goods, services and ideas.
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 MICRO ENVIRONMENT FACTORS
It refers to the forces and factors in the firms immediate
environment that affects its capability to operate in its chosen
market.
SUPPLIERS DISTRIBUTORS STAKE- COMPETITORS
Technology Different brands. HOLDERS Giants.
Quality Intermediaries Merger of Few local players.
startups. Changing
Services Logistics
Local players. technology and
Information's.
Boutiques innovative features
owner. of competitors.
Funding from
Sequoia capital.

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 MACRO ENVIRONMENT FACTORS
It refers to the forces and factors in the external environment
of the firm which directly or indirectly affects its capability
to operate in its chosen market.

POLITICAL ETHICAL/ TECHNOLOGICAL ECONOMIC

Digital India LEGAL Up-gradations Funding from
sequoia
Make in India Laws and Teleporting
capital.
regulations Voice and gestures
Innovation Support
fund Cyber security controlled
from
concern. applications.
Start up India. government
of India.

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 CONTENT SLIDE NO.
1. MARKET OPPORTUNITY 19

2. ANALYSIS OF 20
SEGMENTATION, TARGETING
AND POSITIONING STRATEGY

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 Seeking market opportunity by launching Voonik primo
replicating Amazon prime, in a hope that it would increase in the
average 12 purchases a year to 24 purchases per customer.
 Vilara a platform for 1000+ boutiques provide premium class of
products alike another applications and websites.
 Offering something new- Voonik now coming up with chat based
features and offline boutiques, which would help in gaining large
consumer base from the market.
 They are planning to launch voice and gesture recognisation
application in their all three apps for better services.
 Tied up with local market would definitely increase its market
size.

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SEGMENTATION
Identifying different groups of customer on the
basis of some characteristics like demographics,
psychographics etc.

TARGETING
Selecting which segment to serve.
It include market size, accessible, money etc.
Like here chosen segment is fashion for all group of
society.

POSITIONING
Implementing chosen image and appeal to chosen
segment.
It includes product, price ,place and promotion.
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CONTENT SLIDE NO.
1. PRODUCT DECISION 22

2. PRICING DECISION 23

3.PLACE/DISTRIBUTION 24
DECISION

4.PROMOTIONAL DECISION 25

5. PAYMENT MANAGEMENT 26
DECISION

6. PROCESS MANAGEMENT 27

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 Voonik deals in a product range of ethnic wear like sarees, kurta’s,
kurta’s for men's, western wear including tops and tunics, t-shirts
etc. to fashion add-ons like shoes, accessories, watches etc.
 Products from reliable brands. Marie Claire, Vipul, Jockey, Soch
etc.
 Customization of products on the basis of shape, size and color.
 Personalization of products on the basis of your body type, size
and tone.
 An affordable range of products on Voonik and Mr. Voonik.
 Ethnic and designer products on Vilara.

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 Affordable price of products for middle class and exclusively
premium class products on Vilara.
 Free downloading of application.
 Voonik primo on premium for better services.
 Low cost services from primo, as it charges only 99 rupees per
quarter.
 In comparison to its competitors some companies offers high class
products only where Voonik deals in both affordable range and
high class range.
 Free shipping and some coupons on the basis of certain terms and
condition.
 Discount and other offers in accordance to festive eves

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 Voonik is working in India now a days but planning to make a
place in international market.
 Voonik do not have its own courier services so it uses third party
logistic which sometimes delay the product from shipping date.
 Though they do not own any logistics but promises to deliver
product within 5 to 7 days.
 1000+ boutiques and different brands at one place.
 In context of competitors, Flipkart having its own e-cart courier
services which help them to provide better services.

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 Voonik has rolled out its first ever TV commercial featuring
Bollywood Director Farah Khan, where it emphasized on the
pleasure of being fashionable everyday.
 Voonik has launched the campaign digitally with its hash tag
“#Har din fashion karo” on social networking sites.
 The one minute video on social networking sites tells that how
women from all walks of life, can do fashion everyday from
Saturday to Sunday.
 Voonik primo which attracts customers as it provides free shipping
on every delivery.
 Order and installing app from Facebook gives a Laddu- a coupon
or add some points in it for further offers.

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 Voonik provides four payment options by credit/debit card, net
banking, cash on delivery and via wallets.
 Net banking gives benefit of free shipping via HDFC, SBI, BOI,
ICICI, and allows transaction from AXIS, CITI, KOTAK, YES,
and other banks.
 Paytm , OLAMoney, Mobikwik, Freecharge and PayUmoney.
 To maintain the privacy of bank details transaction and others,
Ministry of IT has also form certain rules and regulations as well
as there's a Cyber Security Cell.

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 SUPPLY CHAIN MANAGEMENT
It refers to the flow of goods and services involves moment from
point of origin to point of consumption. So, Voonik deliver its
product through some private courier company.
 RETURN POLICIES
Payment rollback.
Can place an exchange request from app by selecting the order no.
and product you want to exchange and/or want to cancel.
Can call at 080-44443333 or email to care@voonik.com with
order number and product code.
 ONLINE CUSTOMER SUPPORT SERVICES.
Customer Support
Request options

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 TRENDS
Trialkart- a virtual trial room for Voonik users.
Fashion stylist gives you tips to flaunt by videos and their
expertise tips through blogging.
They are planning to innovate by voice and gesture recognisation
features.
Personalization and customization.
 IMPACT ON PRODUCT OFFERING
Due to its unique features, more than 8.5 million people uses
mobile application of Voonik.
Voonik giving a competition to Flipkart and Amazon by its
content and captured 18% of the market with its good services.

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CONTENT SLIDE NO.
1. SALES VOLUME FORECAST 30

2. MARKET AND SERVICE 30

PROVISION COST

3.ESTIMATED INCOME 30

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 SALES VOLUME FORECAST
Voonik looks close to 2500 purchases daily from 1500 unique
customers, from mobile app and website collectively.
Mr. Voonik has crossed 5000 shipments a day and Vilara is getting
good response from both high end users and from many designers
and boutiques.
 MARKET AND SERVICE PROVISION COST

In featuring a brand ambassador Farah khan huge amount had

been paid by the company.
Voonik having its business profile on social networking sites
charges some fees.
A low cost campaign #Har_din_fashion_karo on social networking
sites.
 ESTIMATED INCOME

As it captures 18% of the market, it seems to grow more by 2018

with its app featuring Voonik primo facility.
Also, their chat based feature which give hopes of $ 100 million
in 12 months.
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 Voonik. (2013). Retrieved September 2017, from A Voonik
website: http://www.voonik.com
 Delhi School of Internet Marketing. (2010, January). Retrieved
October 2017, from A Delhi school of Internet Marketing India:
http://www.dsim.in
 EconomicTimes. (2011, January). Retrieved October 2017, from A
Economic Times website: http://www.economictimes.com
 Indian Brand Equity Foundation. (2012). Retrieved September
2017, from A IBEF.org: http://www.ibef.org

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THANK YOU

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