Data Enrichment

Improve your sales conversion by 4X

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Data relevance – a significant problem for B2B marketers

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Need for up-to-date customer data
Your opportunity pipeline is directly proportional to the quality of accounts.

•For today’s data-driven marketer, data is available

in abundance, but it tends to be inaccurate,
incomplete and outdated.

•Outdated account information often results in

campaigns reaching out the wrong target
audience.

•On an average, B2B data tends to decay at 30% or

more every year. In other words, 30% of your
business contacts can go out of date each year;
including key company information, details about
the org structure, and most importantly, accurate
contact information.

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Data Enrichment
Your opportunity pipeline is directly proportional to the quality of accounts.

•Data enrichment refers to the process

of uniform formatting, ensuring
records are up-to-date, ensuring
relevance of information and more.

•More than 65% of our customers have

recorded a significant increase in their
sales opportunity pipelines by
enriching their customer/prospect data

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Fiind’s Data Enrichment process
• At Fiind, our AI-driven sensors constantly look for updates in data or events, thereby activating
a bot that knows where to look across the web to get the maximum value.

• As a result, what starts as an email or domain name transforms into an enriched organizational
profile, with not only actionable firmographic information but also customer signals on buying
intent and product fit to identify your total addressable market and serviceable market.

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Effects of Enriched Data

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1. Increased form conversion
Lesser fields result in higher form conversion

• Lesser form fields can lower the barriers

to web form conversions.

• If you have data enrichment tools to fill

up missing data, you can always reduce
the number of entry fields on your web
forms, thereby making it easier for the
site visitors.

• You can just have the “must have” fields

alone on your form and the rest is taken
care by your data enrichment app.

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2. Improved lead scoring
Qualify the leads at the top of your funnel and
exponentially increase the lead-to-sales ratio.

• By enriching and populating a number of

additional fields of information about a lead,
which in turn will massively help your lead
scoring.

• You can thus prioritize and pursue the leads

that have the highest buying intent and
product fit and also helping you in account
management, upselling and cross-selling.

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3. Enhanced customer segmentation
Classify your prospects and customer into segments
according to their sales propensity.

• Enriched data helps you with enough information

about your prospects and leads and more
importantly ensures up-to-date information by
refreshing the data from time to time.

• Therefore, regardless of the source of the leads, the

enrichment app can help you segment into the ones
that are sales-ready, the ones that need to be
nurtured, any so on.

• The enriched insights can also help you tailor your

communications to the segmented accounts.

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4. Hyper-personalization
Move from mass communication to mass personalization.

• Enriched data, helps you personalize on a scale.

• Rich contextual data about prospects and

customers instantly allows to establish
meaningful conversations and create a hyper-
personalized experience.

• With enriched data, you can go beyond a

prospect’s demographic and firmographic
information and be relevant to their current
pursuits..

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5. Improve the overall CX
Make CX the ultimate difference between
you and your competition.

• Customer Experience (CX) makes all the

difference for a prospect to choose between two
vendors/partners.

• Go beyond readily available data and identify the

data that really matters, to enable a better
experience for the customer.

• Enriched data means you have current and

relevant data. Therefore, your campaigns,
targeting, and interactions with your customers
and prospects are more meaningful than ever.

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Case studies
Solutions

Global Systems Integrator Enterprise ISV Data Sciences Platform Productivity & Platform

• Sales missing targets • Growth ambitions • Commercial expansion • Accelerate cloud

• Unhappy with leads • Account based Mkt • Enable product launches • Enable partners

+55% +1 hr/day 1K+ leads >2X lift

Improvement in qualified Saved by focusing on the Identified the right leads and In O365 conversions.
marketing leads through right Signals with the right message, based on 50+ Signals Identified right upsell/cross-
targeting of buying Signals, accounts, integrated with mapped to the value sell customers for O365,
integrated with Dynamics CRM. SFDC CRM. proposition. CRM, Azure and SQL.

Fiind enables to transform marketing’’ ’’ Identified the right leads and ’’ We took a different approach by
listening for customer signals that
’’
with the ability to sense and respond to Fiind amplifies our sales IQ with easy message, based on 50+ Signals
potential customers based on buying to use customer buying signals on mapped to the value proposition. signified buying intent.  Fiind’s
signals. We now have the equivalent of everyday tools like CRM and Email. solution built on Microsoft Azure
a Marketing GPS.  resulted in over 2X improvement in
conversions.

Igor Rikalo Greg Jung

Ganesh Ramakrishnan Nicolas Facon
COO, O9 Solutions VP – Marketing, Civis Analytics
CEO, iLink Systems Sr. Director, Microsoft

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Know more about us at www.fiind.com
THANK
YOU!
+1 (425) 214 4747
info@fiind.com

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