82,600 Filipinos

Uses motorcycle as a mode of transportation

THE SITUATION

MOTORCYCLES CARS
• Low cost maintenance • High maintenance cost
• Cannot move through traffic
• Can move through traffic
• No waiting time
• No waiting time

PUBLIC TRANSPO
• No cost maintenance
• Cannot move through traffic
• Forever waiting time
REAL SCENARIO
1.25 M people around the world die due to road crushes
In the Philippines 10,012 died last 2015
45.76% increase from 6,869 from 2006
THE PROBLEM
Safety gears
are not enough
to protect your
body
THE SOLUTION
BUSINESS MODEL

BUSINESS BUSINESS
CUSTOMER

MotorcyclesMotorcycle
Accessories, Motorcycle Stores
Riders
 THE MARKET
Motorcycle Program Participants Association (MDPPA) formed by Honda,
Yamaha, Suzuki, Kawasaki and KYMCO, recorded a year-on-year
sales growth of 16% in 2017-good enough for combined
sales of 1,319,084 units.
THE COMPETITION
MARKET FEEDBACK