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Aggregate Demand
A change in the price level shifts the AE curve upward when the
price level falls and downward when the price level rises. A new
equilibrium level of GDP results.
The AD curve plots the equilibrium level of GDP that corresponds to
each possible price level. A change in equilibrium GDP following a
change in the price level is shown by a movement along the AD
curve.
A rise in the price level lowers exports and lowers private
consumption spending [because it decreases consumer¶s wealth].
Both of these changes lower equilibrium GDP and cause the
aggregate demand curve to have a negative slope.
The AD curve shifts when any element of autonomous expenditure
changes, and the simple multiplier measures the magnitude of the
shift. This multiplier also measures the size of the change in
equilibrium GDP when the price level remains constant and firms
produce evrything that is demanded at tha price level.
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