Resultados del

proceso de
investigación
de mercados

Por : Leidy Pineda

 2

○ Con el desarrollo de ○ Con los resultados

esta evidencia, Quiero
obtenidos, se
Introducción dar a conocer los
pueden tomar las
resultados obtenidos
tras la realización de la medidas necesarias
encuesta que nos dará para establecer el
a conocer el grado de producto en dicho
aceptación del país.
producto que se
pretende exportar
hacia Japón.
 3

Banano
Producto a Exportar
○ El banano, uno de los productos insignia de nuestro país en el mercado
internacional, sigue consolidándose como uno de los productos con más
ingresos en exportaciones. Solo en 2016 se exportaron 93,4 millones de
cajas con ganancias cercanas a 811 millones de dólares.
○ La Asociación de Bananeros de Colombia (Augura), que agrupa empresarios
y comercializadoras bananeras de la región del Urabá, ubicados en los
departamentos de Magdalena y Antioquia, destinó 73 % de su producción a
países de Europa como Bélgica, Italia, Inglaterra, Alemania y Holanda, entre
otros.
 4

Evidencia 3 ○ Identifiquen tres países que

“Evaluar consideren como mercados
mercados potenciales para la
potenciales” comercialización del producto
○ Reino Unido = Unión Europea
○ Estados Unidos= TLC
○ Japón= Acuerdo asociación económica
 5

○ Que países
importan más el
producto? ○ Cuáles Son los
Criterios Las importaciones de banano se mercados más
Directos concentran en dos mercados grandes en PIB?
principales: los Estados Unidos
(un mercado libre) y la Unión ○ Los mercados más
Europea. En el período de 1985 a
2000, los EE.UU. y la CE se
grandes son Estados
hicieron cada uno con un Unidos, China,
promedio del 32 por ciento del
total de las importaciones
Japón, Alemania,
mundiales de banano, mientras Reino Unido,
que el tercio restante del
comercio mundial fue para Japón
Francia, India, Italia,
(9%), Europa oriental (6%), Brasil y Canadá.
América del Sur y Canadá (8%),
Oriente Medio (5%) y otros países
asiáticos y de Oceanía (5%)
 6

In two or three Yellow Blue Red

columns Is the color of gold, Is the colour of the Is the color of blood,
butter and ripe lemons. clear sky and the deep and because of this it
In the spectrum of sea. It is located has historically been
visible light, yellow is between violet and associated with
found between green green on the optical sacrifice, danger and
and orange. spectrum. courage.
 “
7

Quotations are commonly printed as a

means of inspiration and to invoke
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 8

Big concept
Bring the attention of your audience
over a key concept using icons or
illustrations
 9

A picture is
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A complex idea can be
conveyed with just a
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making it possible to
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data quickly.
 10

Want big impact?

Use big image.
 11

Use charts to
explain your Yellow Blue
ideas

Red
 12

And tables to A B C
compare data
Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16
 13
Maps

our office
 14

89,526,124
Whoa! That’s a big number, aren’t you proud?
 15

89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!
 16

first

Our process is
easy

second

last
 17

Yellow Blue Red

Let’s review Is the color of gold, Is the colour of the clear Is the color of blood, and
butter and ripe lemons. sky and the deep sea. It is because of this it has
some concepts In the spectrum of visible located between violet historically been
light, yellow is found and green on the optical associated with sacrifice,
between green and spectrum. danger and courage.
orange.

Yellow Blue Red

Is the color of gold, Is the colour of the clear Is the color of blood, and
butter and ripe lemons. sky and the deep sea. It is because of this it has
In the spectrum of visible located between violet historically been
light, yellow is found and green on the optical associated with sacrifice,
between green and spectrum. danger and courage.
orange.
 19

Android project
Show and explain
your web, app or Place your screenshot
here
software projects
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templates.
 20

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here
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 21

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your web, app or Place your screenshot here
software projects
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 22

Desktop project
Show and explain
Place your screenshot here
your web, app or
software projects
using these gadget
templates.
 Evaluar
mercados
potenciales”
Let’s start with the first set
of slides
 24

Thanks!
Any questions?
You can find me at @username & user@mail.me
 25

Special thanks to all the people who

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SlidesCarnival
○ Photographs by Unsplash
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