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Organization of
Knowledge in Memory:
Concepts, Categorie,
Networks, and Schemas
Cognitive Psychology
Organization of Declarative
Knowledge Brylle Deeiah Tumarong, Brylle
Dwayne Ricardo, Carmela
6/29,31/2014 Buiquil, Belle Jane Catad 3
Levels of concepts
Basic level (natural level)
Neither the most abstract nor the most
specifc. Ex: Apple
For purposes the basic level is the one that
most people find to be maximally distinctive.
When people are shown pictures of objects,
they identify the objects at a basic level more
quickly than they identify objects at higher or
lower levels.
Organization of Declarative
Knowledge Brylle Deeiah Tumarong, Brylle
Dwayne Ricardo, Carmela
6/29,31/2014 Buiquil, Belle Jane Catad 4
Feature Based Categories: A defining view
Organization of Declarative
Knowledge Brylle Deeiah Tumarong, Brylle
Dwayne Ricardo, Carmela
6/29,31/2014 Buiquil, Belle Jane Catad 5
Prototype Theory: A characteristic view
Takes a different approach: grouping things
together not by their defining features but
rather by their similarity to an averaged
model of the category.
Prototype- is an abstract average of all the
objects in the category we have encountered
before.
Characteristic features – which describe the
prototype but are not necessary for it. Ex:
consider the prototype of a game
Organization of Declarative
Knowledge Brylle Deeiah Tumarong, Brylle
Dwayne Ricardo, Carmela
6/29,31/2014 Buiquil, Belle Jane Catad 6
Classical and Fuzzy concepts
2 kinds of categories:
Classical concepts- categories that can be readily
defined through defining features. Ex: Bachelor
Fuzzy concepts- categories that cannot be easily
defined. Ex: Game and Death
Organization of Declarative
Knowledge Brylle Deeiah Tumarong, Brylle
Dwayne Ricardo, Carmela
6/29,31/2014 Buiquil, Belle Jane Catad 7
Real World Examples: Using Exemplars
Exemplars- are typical representatives of a category.
VAM ( Varying Abstraction Model)
Suggests that prototypes and exemplars are just the
two extremes on a continuum of abstraction.
Organization of Declarative
Knowledge Brylle Deeiah Tumarong, Brylle
Dwayne Ricardo, Carmela
6/29,31/2014 Buiquil, Belle Jane Catad 8
A synthesis: Combining Feature based and
prototype theories
Each category has both prototype and a core.
Core- refers t the defning features something
must have to be considered an example of
category.
Prototype- encompasses the characteristic
features that tend to be typical of an example
but that are not necessary for being considered
example. EX: the concept of a robber
Organization of Declarative
Knowledge Brylle Deeiah Tumarong, Brylle
Dwayne Ricardo, Carmela
6/29,31/2014 Buiquil, Belle Jane Catad 9
Theory based view of categorization- a theory
based view of meaning holds that people
understand and categorize concepts in terms of
implicit theories or general ideas they have
regarding those concepts.
Organization of Declarative
Knowledge Brylle Deeiah Tumarong, Brylle
Dwayne Ricardo, Carmela
6/29,31/2014 Buiquil, Belle Jane Catad 10
Essentialism
◦ This view holds that certain categories, such as
those of “lion” or “female,” have an underlying
reality that cannot be observed directly.
◦ Gelman showed that even young children look
beyond obvious features to understand
essential nature of things.