» One of the most fast growing industry.

» Has wide range to offer .

» Large no of buyers & large no of sellers .

» Most important link in distribution chain .

» Caters a huge population .

» Carved a niche for itself .

» Introduction of new products .

» Huge potential .
» Contemporary retail business is chain oriented .
» The problems with the traditional vertical
cooperation between organizations are extensive.
» The market, according to the report, is growing at a
steady rate of 11-12 % per year and it accounts for
around 10 % of the country’s Gross Domestic
Product (GDP).
» In the year 2003, consumer spending has gone up by
9.6 % as compared to 2002 .

» This implies a rise in market opportunity for retailers.

» In India, the consumer and the supplier are situated

at the two ends of the chain, which is made up of
the Supplier, Wholesaler, Distributor, Retailer and
Consumer.
» The Indian retail market is 97% controlled by
unorganized players, with organized players growing
exponentially.

» Thus Retailer is the most important link in the

distribution chain.

» It is at this point of retail that a customer demand

gets converted into a sale.
» Croma – By Tatas

» Sony Mony Electronics Ltd.

» Vijay Sales –By Manu Gupta

» Ezone – Future Group

» Croma is promoted by Infiniti Retail Ltd, an initiative
of the Tata group, a brand that stands for trust and
reliability globally.

» Launched in Oct 2006 Croma store happens to be

India’s first gadget store retail chain for consumer
electronics and durables .

» The sprawling store spread over 20,000 sq ft of

space, houses more than 180 brands of consumer
electronics and durables.
» The Croma Mega Store is conveniently divided into 8
categories- Imaging, Computers and Peripherals,
Communications, Gaming, Small appliances, White
Goods, Music and Home Entertainment.

» The buyer is spoiled for choice, with nearly

6,000 products and 180 brands to choose
from.
» Receives strategic n technical sourcing support from
WOOLWORTHS India, a subsidiary of Woolworths.

» It also has an foreign venture with the giant

Woolworths which is Australian based company.

» Being a product of Infinity Retail it has also

diversified into retail store known as Westside .
» It’s a 100% subsidiary of Tata sons .

» The 400-crore equity is entirely contributed by

Tatas .

» Well it is based in the one of the most popular

localities .
Eg:- Juhu, Malad ,Borivali .
» The very famous Sony Mony is owned by 1
group of Katchi family called Shah Brothers
who owns the entire empire as one man show .

» It was established in the year 1986.

» It purchases all its products through authorized

channels .
» Sony Mony deals in TVs, videos, home theatres,
ipods to flat TVs to plasmas and LCDs.

» It also deals in a variety of home appliances.

» The demand of the product is continues and it also

festival oriented from the period of Feb. to June

» The shop has its five branches from Borivali to

Prabhadevi .
» The geographical locality of Sony Mony is such that it
adds advantage to its sales.

» Sony Mony has also diversified in to development

business i.e., construction.

» For customer service and convenience they have

their own call centers which connects each customer
respectively on a need base service.

» Sony Mony also has customer loyalty.

» EZONE, Home Solution Retail (India) Limited, a
Future Group Venture
» eZone, with the catch phrase 'experience
electronics' is an experience led lifestyle format
that brings together the best in national and
international consumer electronic and durables
brands in a family-centric environment.
» Typically in excess of 12,000 square feet in size.
» Liberation Zone

» Experience Zone

» Home Zone
How attractive is
the industry ….?
» This industry is such where 97% of the players
are unorganized with increasing organized
players .
» According to a survey only 0.5% of the Indians
have air conditions , just 1% own computer ,
3.5% own washing machines and 11.7% own
televisions.
» The survey also revealed that 25% of the
purchase in this segment is accrue from
exchange schemes.
» According to a survey made by isuppli India’s
consumer electronics industry had a market size
of $3.89 billion in 2006, catering to a population
of more than one billion people.

» This growth is aided by growing confidence of the

consumers because of rising disposable income.

» Abundance of technically skilled workers is also

one the reasons for the growth.
» Also several multi-national companies consider India
as an attractive opportunity to grow revenues and
reduce product development and manufacturing
expenses.

» iSuppli expects domestic manufacturing to be a key

characteristic of growth in the following years.

» India also is assuming a significant place in the global

plans of several major electronics manufacturers.
» Also not to forget that there is competition which
prevails not only between the players but also within
themselves.

» But as said “Poor firms ignore their

competitors; average firms copy their
competitors; winning firms lead their
competitors. ”
Conclusion
» The facts & figure, the huge no. of players (existing
and entering ) speak for themselves the huge n
unexplored potential this market carries .

» Hence it can be concluded that the Electronic retail

industry still holds a lot to come .
→ www.vijaysales.com

→ DNA-Money

→ Philip kotler on Marketing management

→ www.ezone.com

→ Face to face talk (interview of the concerned)

→ iSuppli report

→ Strategic implementation of information technology to improve retail business in India By

- SWAPNIL PANDE

→ www.cromastores.com