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• Provide Quality Milk and Products

• To compete with multinational companies and
private dairies

• Providing opportunities for self-employment

• Provide technical consultancy to milk unions
• Skill Enhancement of dairy workers
• Infrastructure:- 9 milk Processing plants &
44 Chilling centres
• Established Cattle Feed, Compact Feed Block
Plant & Mineral Mixture at Cattle Feed
Factory, Rudrapur
• Supplying quality cattle feed, mineral
mixture & compact fodder to the milk
producers.
• Establishment of energy conservation and
eco-friendly machines and plants to save
energy, power, water and fuel.
• Purchase of milk vending machine
 Incentive Programmes
• Providing subsidy and bank loan to women for
purchase of a milch cattle
• Providing training for cattle rearing
 National Programme for Dairy Development
• Strengthening of infrastructure of District Milk Unions.
• Construction of milk and milk product testing lab.
Rashtriya Krishi Vikas Yojana
• Renovation of the Dehradun Dairy Plant.
• Installation of ATMs- Mobile Milk Vending Machine
 Research Methodology
Survey was conducted among 60 peoples
• Retailers - 40
• Consumers – 20

• includes meetings with the retailers & consumers

• preparation of the questionnaire
• Feedback
Objectives of study
• size of retail network of Aanchal Milk
• problems faced by retailers
• collect the information about the competitors
• generate sales

Limitations
• Based on 60 samples
• Limited to srinagar city
• Limited time period
 DATA ANALYSIS & INTERPRETATION
 Number of retailers stocking Aanchal milk ? (40 retailers)
Out of 40 only 12 of the retailers are selling Aanchal milk. It
shows that Aanchal milk is not popular among the retailers
 Reasons for Aanchal milk not stored by retailers ? (28 retailers)
no customers & Irregular supply and poor distribution of
Aanchal milk in shops
 Preference of retailer’s to milk brand ?
Aanada is most preferable brand and big competitor to other
brands
 Awareness among retailers about Aanchal purity and its benefits
? (Only few retailers are aware out of 40 retailers)
Aanchal milk and its products are naturally pure and free of
any chemicals but awareness about Aanchal milk purity is very
low among the retailers.
 Consumers expectation from Aanchal milk ?
The question asked to the retailers about Aanchal milk. Many
customers having complaints about the quality of the milk &
availability of milk

Data Analysis for customers:

 Number of customers purchasing Aanchal milk ?

Out of 20 customers only 3 customers are purchasing Aanchal
Milk shows brand is not popular among the customers.

 Which brand of milk you like to purchase ?

Ananda is the most preferable because customers are satisfied
with its quality and availability
 Findings
• Improper availability
• advertisement campaigns
• Quality of milk
• Awareness level
• Ananda is bigger competitor
 Suggestions
• Improve the product availability
• Supply should be regular
• Promotional activities
• Better Quality and taste
 CONCLUSION
• AANCHAL is symbol of PURITY

• Helpful for organisations (weak points)

• not a popular brand in srinagar
• new promotional activities
• Poor Milk quality (taste, smell)
 SWOT ANALYSIS
 Strength :
• Margins
• Milk Unions
• Purity

Weakness :
• Quality
• Poor Distribution
• Poor management
 Opportunities :
• Addition of products like dairy sweets and
more traditional products like yogurt and
cheese to increse strength

Threat :
• Local milk vendors
• Other dairy competitors
THANK YOU