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  • Baby Toothpaste: Smile Big!

    Загружено:

    jannat
    6 просмотров9 страниц
    The document summarizes the marketing strategy for a children's toothpaste brand called Grin. It segments ages 3-12, positions the brand as helping children smile big to show off, and appeals to customers rationally with clean teeth and gums and emotionally with happiness and delicacy.

    Исходное описание:

    presentation

    Оригинальное название

    Grin

    Авторское право

    © © All Rights Reserved

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    PPTX, PDF, TXT или читайте онлайн в Scribd

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    The document summarizes the marketing strategy for a children's toothpaste brand called Grin. It segments ages 3-12, positions the brand as helping children smile big to show off, and appeals to customers rationally with clean teeth and gums and emotionally with happiness and delicacy.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    6 просмотров9 страниц

    Baby Toothpaste: Smile Big!

    Загружено:

    jannat
    The document summarizes the marketing strategy for a children's toothpaste brand called Grin. It segments ages 3-12, positions the brand as helping children smile big to show off, and appeals to customers rationally with clean teeth and gums and emotionally with happiness and delicacy.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 9

    Baby

    GRIN
    Toothpaste

    Smile
    Big!
    0verview
     Segmentation
     Targeting
     Brand Elements
     Positioning
     Appeals
     Toothpaste Package
    Segmentation
    Profitability
    Demographic
    Adequate
    Resource and
    Capabilities
    Age Group

    0-2 3-8 9-12


    Brand Elements
    Smile
    GRIN
    Big!
     
    www.facebook/gr
    Multi Color
    n

    www. grin.com
    Other Brand
    Knowledge
    Ingredients

    MRP:
    Tk80

    Net weight:75g
    Positioning
     Grin primarily works for a smile ‘to show
    off’

    Tagline-
    Smile Big! Product
    30% Differentiation
    Image
    70.00%

    70%
    Product differentiation
    Whi
    te
    Teet
    Clean h

    Zero gum
    fluor
    ide
    Color
    ful
    paste
    Appeals
    De
    Ca l i c a
    Rational re te
    Gu
    m

    GRIN
    ss
    Emotiona
    l Ha
    p p ine
     

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