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History
B. Lumbera
• Philippine film has a history of over 60 years
Beginnings and Growth (1897-1944)
- 350 films were produced between this period
- Liebman and Peritz
- Ang Dalagang Bukid 1919
• 1930 Collegian Love: V. Salumbides
• 1932 Ang Aswang
• Sa Pinto ng Langit: Jose Nepomuceno
• 1933 Punyal na Ginto: Nepomuceno
• America set standards / conditions for film
production
• Hollywood had a steady stream of movies
produced
• “Against these odds, Philippine film companies
had no choice but to aim their products at a
special market consisting mainly of viewers
whose low socio-economic status had
impaired their ability to fully comprehend the
language and the content of Hollywood
cinema”
• This resulted in films that naïve and simple
minded
• American cultural opression
• Philippine literature and theater was now
conveyed into film
• Serial novels
• Filipino films not only competed with
American made ones but also with each other
Recovery and Development (1945 –
1959)